Ignite Restaurant Group Consolidates Brand Advertising with McCann NY
NEW YORK, April 18, 3013
NEW YORK, April 18, 3013 /PRNewswire/ --Ignite Restaurant Group (NASDAQ:IRG)
today announced that it is consolidating its brand advertising with McCann
Erickson New York, adding agency of record responsibility for its Romano's
Macaroni Grill brand, and strategy responsibilities for Brick House Tavern +
Tap. This move follows Ignite's November 2012 announcement naming McCann as
agency of record for Joe's Crab Shack.
The consolidation builds on the success of the Joe's Crab Shack partnership,
which in February of this year led to the debut of a new well-received
campaign themed "100% shore". To capture the essence of the Gulf shore, the
debut spot was shot in Galveston Texas, home of Joe's. Its cast of non-actors
included local fishermen some of whose families have worked the waters for
generations, and the distinctive Southern voice of Roy Blount Jr., Southern
author, humorist and NPR commentator.
"The positive feedback from '100% Shore' and the great working relationship
we've developed with McCann led to this consolidation," said Ignite Chief
Marketing Officer, Robin Ahearn. "Our goal is to drive frequency with our
current guests and introduce our restaurants to new guests across the
country. McCann is helping us do just that."
"From the very start there was a terrific feeling of collaboration between our
team and theirs," said Hank Summy, President of McCann North America. "We are
thrilled with the opportunity to broaden our responsibilities and will
continue to focus hard on helping Ignite meet ambitious goals for their
distinctive restaurant brands."
About Ignite Restaurant Group
Ignite Restaurant Group, Inc. (NASDAQ:IRG) owns and operates nearly 350
restaurants throughout the U.S. Headquartered in Houston, Ignite's portfolio
of restaurant concepts includes Joe's Crab Shack, Romano's Macaroni Grill and
Brick House Tavern + Tap. Each brand offers a variety of high-quality,
chef-inspired food and beverages in a distinctive, casual, high-energy
atmosphere. The company is also a franchisor for Macaroni Grill in locations
in the U.S., U.S. territories and internationally. For more information on
Ignite and its distinctive brands visit www.igniterestaurantgroup.com.
About McCann Erickson New York
McCann Erickson New York is the flagship and largest office of McCann Erickson
Worldwide, the world's largest advertising agency network with operations in
more than 120 countries and a client roster that includes preeminent global
marketers and many of the world's most famous brands. The agency is a unit of
McCann Worldgroup, a leading global marketing solutions network, part of the
Interpublic Group of Companies (NYSE:IPG).
SOURCE McCann Erickson New York
Contact: Susan Irwin, 646-865-3004
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