Trulia Offers Consumers a Brand New Experience Across Mobile and Web for
Spring House Hunting Season
New Suite of Tools Include Refreshed Apps, Larger Pictures, And More Insights
SAN FRANCISCO -- April 18, 2013
Trulia(NYSE: TRLA), a leading online marketplace for home buyers, sellers,
renters, and real estate professionals, has completed a period of rapid
product innovation to refresh its consumer products suite in advance of the
high-volume spring and summer house-hunting seasons. Multiple user experience
enhancements have brought forth an exciting new arsenal of mobile and web home
hunting tools to aid consumers in this critically busy home buying, selling,
and renting season.
“Housing is back, and for many consumers, this is the first time they are
looking at real estate in many years. The tools and resources available today
have drastically changed since they bought their previous home,” said Lee
Clancy, Trulia’s vice president of consumer products. “Now, with Trulia’s
revamped consumer products suite, consumers have the best tools, data, and
insights available at their fingertips to help them find the right place to
live in this new, improving housing market.”
As a result of the improvements, when consumers log onto Trulia.com or fire up
their mobile app, they’re greeted by big, bold photos, a sleek and refined
search experience, and more useful information than ever before.
While on the go, house hunters can aid their search with the newest features
from Trulia Mobile:
*View screen-sized photos on mobile: Images on mobile have been optimized
to be larger than life on a small screen.
*Get better access to crime and local amenities: Trulia’s redesigned iPhone
app makes it easier to get the inside scoop on crime rates and local
amenities such as restaurants, banks, and grocery stores.
*Color-code your mobile searches: Easily distinguish the newest properties
on the market via color-coded markers: black represents new, unviewed
homes, while a grey marker denotes that users have already seen a
*House hunt in 3D with Trulia’s new Android Maps: Trulia Android apps were
updated to incorporate the new Google Maps 3D, which provides more
detailed and realistic map imagery, including actual structures.
*Find an agent on the go: Trulia’s iPhone and Android apps now enable
prospective homebuyers to quickly find an agent in their search area with
a single tap.
House hunters on Trulia.com can now boost their search with:
*Big, beautiful photos: The new, photo-centric experience on every property
detail page features large photos, a clean user interface, and
*Recommended homes from Trulia Suggests: Moving beyond the search box,
Trulia now offers a personalized, out-of-the-box approach to real estate
search with property recommendations based on which properties consumers
‘like’ and past search behavior, a first for the real estate industry.
*Streamlined search results: The search results page is wider, less
cluttered and easier to scan, allowing users to find the right property
*Home suggestions by email: New, targeted emails tap into the home shopping
preferences of millions of other consumers to provide users with relevant
home suggestions that may interest them.
To see how Trulia can help your house hunt, visit www.trulia.com or
ABOUT TRULIA, INC.
Trulia(NYSE: TRLA) gives home buyers, sellers, owners, and renters the inside
scoopon properties, places, and real estateprofessionals. Trulia has unique
info on the areas people want to live that can't be found anywhere else: users
can learn about agents, neighborhoods, schools,crime, commute times, and even
ask thelocal community questions.Real estate professionalsuse Trulia to
connect with millions of transaction-ready buyers and sellers each month via
our hyper-local advertising services, social recommendations, and
top-ratedmobile real estate apps. Trulia is headquartered in downtown San
Francisco. Trulia is a registered trademark of Trulia, Inc.
Daisy Kong, 415-400-7391
Sr. PR Manager
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