Marketing at Retail's Best and Brightest Take Home Display of the Year Award

 Marketing at Retail's Best and Brightest Take Home Display of the Year Award

PR Newswire

CHICAGO, April 18, 2013

CHICAGO, April 18, 2013 /PRNewswire-USNewswire/ --Point of Purchase
Advertising International (POPAI) announced the winners of its 55th annual
Outstanding Marketing at Retail Achievement (OMA) Awards Competition during
GlobalShop 2013. More than 500 entrants from over 100 companies were
adjudicated in 26 industry categories during this year's competition. Entries
were judged on design, innovation, interactivity, and the proven ability to
lift sales.

"Recognizing the most innovative and effective in-store media in each industry
category is an important way to establish the ever-changing standard of
excellence in marketing at retail," said POPAI Chairman John Anderson, U.S.
Marketing Manager, Brand Conversion, BP Oil. "Each year the OMA Awards
Competition receives a myriad of entries from around the world that
demonstrate the impressive creativity and evolution of the marketing at retail
medium. Winning an OMA is a great way for an organization to establish and
communicate its understanding of the power and effectiveness of marketing at
retail."

"POPAI, its members and the entire marketing at retail community come together
each year to honor our industry's exemplary merchandising and display
campaigns, as well as the remarkable leaders and creative talent throughout
the world," said Richard Winter, POPAI President. "We congratulate this year's
winners and finalists on their outstanding achievements, and look forward to
their continued success as they help advance the marketing at retail medium in
the years to come."

DISPLAY OF THE YEAR
The most prestigious award presented during POPAI's OMA Awards Competition,
the Display of the Year, is awarded across three divisions based upon length
of time in the store – temporary, semi-permanent, and permanent. Only those
entries that win a gold OMA qualify for consideration in the Display of the
Year.

The 2013 Display of the Year winners are:

  oTemporary - Rapid Displays for Fresh Picked Fragrances Display for Bath
    and Body Works.
  oSemi-Permanent – Darko Inc for Imaginext Castle Dragon for Fisher-Price
    Inc.
  oPermanent – InnerWorkings, Inc. / Pernod Ricard / Pernod Ricard USA
  ofor Absolut® VODKA Permanent Presence OFF PREMISE Display Spectacular for
    Pernord.

CREATIVE BEST OF SHOW
The 2013 Creative Best of Show Award was also awarded during POPAI's annual
awards celebration. The award is presented across three divisions based upon
length of time in the store – temporary, semi-permanent, and permanent. The
Creative Best of Show Award celebrates the creativity of merchandising design
and execution separately from sales results, and engages the creative
community through acknowledging excellence based solely on ideation,
imagination, and forward thinking.

This year's Creative Best of Show winners are:

  oTemporary - Artisan Complete for InkJoy Launch Half Pallet Display for
    Newell Rubbermaid – Office Products Group
  oSemi-Permanent - Rapid Displays for Columbia Landphibious Shoe Riser for
    Columbia Sportswear.
  oPermanent – Leo Burnett U.S.A. for Comcast Xfinity Home for Comcast

COMPETITION FORMAT
The competition was judged by a team of independent marketing at retail
professionals representing a variety of relevant disciplines in a two-tiered
adjudication process. The first phase of the judging process is completed
online. Judges review case history responses and evaluate entry responses to
questions focusing on design, engineering, shopper engagement, retail
experience, brand performance, and sales results.

The second phase of the judging process is completed on the OMA Show floor
during GlobalShop. Judges are divided into teams with representation from all
areas of the industry including brands, retailers, ad agencies, and
producers/suppliers. These teams collectively evaluate the entries in each
category, validating their online scores.
A complete list of winners can be viewed at www.popai.com.

About POPAI
Since 1936, POPAI has served as the leading international advocate and voice
of the marketing at retail industry. Comprised of 20 chapters worldwide and
serving more than 1,700 members internationally, POPAI promotes, protects and
advances the broader interests of the marketing at retail community through
original research, certified education, showcasing industry excellence, trade
forums and protecting intellectual and legislative rights. For more
information, please visit www.popai.com.

SOURCE POPAI

Website: http://www.popai.com
 
Press spacebar to pause and continue. Press esc to stop.