Disney and Glidden® Bring Home the Magic with New Line of Innovative Paints and Specialty Finishes

  Disney and Glidden® Bring Home the Magic with New Line of Innovative Paints
  and Specialty Finishes

  Families Encouraged to Spread the Magic with Nationwide “My Magic Room” PJ
                                 Party Events

  To tweet this release, copy and paste http://bit.ly/DisneyGlidden to your
                         twitter handle #DisneyPaint

Business Wire

GLENDALE, Calif. -- April 18, 2013

Now families can transform a room and surround themselves with the magic of
Disney in their own homes with Disney and Glidden^® paint’s new line of
innovative paints and specialty finishes available exclusively at select
Walmart stores across the country. Great for kids’ bedrooms, bathrooms and
play areas, every color helps bring Disney stories to life. Whether you want
to welcome your baby home with a nursery inspired by the beautiful colors from
Winnie the Pooh’s Hundred Acre Wood, bring Mickey Mouse and some of his most
colorful friends to your playroom, or brush on shades of pinks and purples to
create a Disney Princess-inspired bedroom for your little princess, this new
line of paint is easy to use for parents and made with kids in mind.

For more than two years, Disney Consumer Products and Glidden brand marketers
collaborated to bring this innovative paint line to families. Glidden’s
expertise with a touch of Disney magic created a paint collection that
provides parents a way to coat their spaces with all the amazing hues from
favorite Disney stories. Discovering that more than 48 percent of parents
purchasing bedding were also planning to paint their kid’s room, it was
essential that the colors in the collection also coordinated with Disney
bedding products. Now making over a nursery or kid’s room is simple, and any
parent can be the designer they always wanted to be.

“The Disney Paint line is a magical collection of 112 exclusive colors grouped
into three palettes, with imaginative Disney-themed names, designed to give
parents and children options at every stage, from infant to tween,” said Jason
Stewart, director of softlines product development for Disney Consumer
Products. “This makes decorating with your child easy and fun – no matter the

The new Disney Paint collections include:

  *Colors to Begin With: These soft, subtle, soothing shades are perfect for
    creating a restful, relaxing nursery area for babies. Paint colors include
    timeless colors from Winnie the Pooh and other classic Disney stories,
    such as “Eeyore’s Rain Cloud” and “Blushing Piglet,” which coordinate with
    Winnie the Pooh infant bedding.
  *Colors with Character: This collection includes six colorful palettes
    inspired by some of Disney’s most cherished characters and their worlds,
    including Mickey Mouse, Minnie Mouse, Disney Princess characters, Disney
    Fairies, Disney●Pixar’s Cars and Monsters University. Each palette has 10
    colors pulled from the character’s unique world, such as “Cinderella's
    Ball Gown” and “Sulley’s Fur,” which are designed to complement Disney
    bedding and room accessories available at Walmart stores or online. This
    makes it even simpler to create a magical and personalized space for kids.
  *Colors with Kick: These bold, vibrant colors, such as “Under the Hood” and
    “Glam Cam,” are ideal for tweens and teens looking to create an
    imaginative, personalized space whether it’s a fashionista’s color infused
    bedroom or a half pipe inspired space for a daring skater.

“The ultra-durable formula of Disney Paint is perfect for kids’ spaces because
scuffs, crayon and pencil marks, little finger prints, and tough stains, such
as grape juice, wash off easily without removing the color,” said Aimee
Lawlor, director of innovation for PPG Architectural Coatings, the parent
company of Glidden paint. “Moms and dads can easily and affordably bring the
world of Disney into their families’ world by adding Disney Paint to the walls
to achieve an exciting new look, or by adding a simple accent that sparkles,
gleams, glows or turns walls into a chalkboard with one of the five new
innovative and unique specialty finishes.” The collection of five specialty
finishes includes:

  *All That Glitters: Add a pop of princess glam by using this clear,
    ready-to-use top coat that provides a shimmering glitter finish that can
    be applied over any painted surface.
  *Great Slate: Previously chalkboard paints were only available in black,
    but this chalkboard paint is available in ready-to-use black or can be
    mixed to a variety of colors from blue and green to orange and red.
  *Speck-Tacular: Now any bedroom can be a cause for celebration with  this
    clear, ready-to-use top coat that provides a sparkling confetti finish
    when applied over any painted surface.
  *Ready, Set, Glow!: Apply this translucent yellow, ready-to-use paint to
    make any surface glow in the dark  and change a room into a celestial
    experience or a fairies’ forest.
  *Magnificent Metallic: Ignite any space with  this metallic specialty
    finish paint that is available in ready-to-use gold or can be mixed to 24
    unique colors.

“With Disney Paint, parents can transform their homes into places where their
kids will love to play, sleep and most importantly, make memories,” continued

Families can experience the magic first hand by joining bloggers across the
country in hosting a “My Magic Room PJ Party” during the weekends of April
26-28 and May 3-5. For tips on planning and hosting your own My Magic Room PJ
Party, visit DisneyPaint.com.

Disney Paint is on shelves now at select Walmart stores across the country,
retailing for $13.47 per quart and $27.97 per gallon. The specialty finishes
retail for $10.97 - $19.97 per quart and All That Glitters and Speck-tacular
are also available for $29.97 per gallon. Visit DisneyPaint.com to experiment
with the virtual “Room Painter” tool or browse the gallery for additional
ideas and inspiration.

About Disney Consumer Products

Disney Consumer Products (DCP)isthebusiness segment of The Walt Disney
Company (NYSE:DIS)thatdelivers innovative and engaging product experiences
acrossthousands of categoriesfromtoysandapparelto books and fine art.As
the world’s largest licensor, DCP inspires the imaginations of people around
the world bybringingthe magic of Disney intoconsumers'homes with products
they can enjoy year-round.DCP is comprised of three business units:
Licensing, Publishing and Disney Store. The Licensing business is aligned
around seven strategic brand priorities:Disney Baby & Classic
Characters,Disney Media Networks & Games,Disney & Pixar Animation
Studios,Disney Princess & Disney Fairies,Disney Live Action Film,Marvel,
andLucasfilm. Disney Publishing Worldwide (DPW) is the world's largest
publisher of children's books, magazines, and digital productsandalso
includes anEnglish language learning business,consisting ofover 40 Disney
English learning centers across China and a supplemental learning book
program. DPW's growing library of digital products includes best-selling eBook
titles and original appsthat leverage Disney content in innovative ways. The
Disney Store retail chain operates across North America, Europe and Japan with
more than 350 stores worldwide andis known for providing consumers
withhigh-quality, uniqueproducts.Disney's official shopping portals online
arewww.DisneyStore.comandwww.DisneyStore.co.uk.For more information,
please visit Disney Consumer Productswww.DisneyConsumerProducts.comor follow
us atwww.YouTube.com/DisneyLiving,

About Glidden^® Paint

The Glidden^® paint brand offers a rich tradition of innovation and color
inspiration, having consistently embodied quality and performance for
generations of customers. From the first latex paints that were developed and
marketed under the Glidden brand decades ago, to today’s broad assortment of
versatile paints, Glidden paint makes it easy for consumers and contractors
alike to turn inspiration into action and add color to people’s lives. The
Glidden brand is part of PPG Architectural Coatings, a global leader in
coatings. For more information, visit glidden.com.

About PPG Architectural Coatings

PPG Architectural Coatings is a respected paint industry leader, providing
paints and stains for homeowners and professionals around the globe. PPG’s
line-up of residential, commercial and industrial paint brands offer a wide
range of choices to meet the varying needs of consumers, interior designers,
painting contractors, property managers, developers and architects around the
globe. A relentless commitment to the sharing of global technological
advancements and operational best practices enables PPG Architectural Coatings
to offer leading brands and exceptional service in both the consumer and trade
channels of business. PPG Architectural Coatings is part of PPG Industries, a
Fortune 200 leading coatings and specialty products company with operations in
nearly 70 countries around the world. For more information on its
Architectural Coatings business, visit ppgac.com.


Disney Consumer Products
Shawn Turner, 818-544-0848
PPG Architectural Coatings
Eric Stasiowski, 440-297-8404
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