BNY Mellon announces one billion depositary receipts for Vodafone

      BNY Mellon announces one billion depositary receipts for Vodafone

Vodafone has largest Western European DR programme

PR Newswire

LONDON, April 18, 2013

LONDON, April 18, 2013 /PRNewswire/ --BNY Mellon, the global leader in
investment management and investment services, announces Vodafone has reached
the milestone of one billion depositary receipts (DRs) outstanding. Vodafone
currently has the largest number of DRs outstanding of any Western European
company and of any telecom company in the world^1.

BNY Mellon serves as the depositary bank for Vodafone's American Depositary
Receipt (ADR) programme, listed and traded in U.S. dollar-denominated form on
the NASDAQ stock exchange under the symbol "VOD".

The Western European companies with the largest number of DRs outstanding
after Vodafone are BP, Nokia, Royal Dutch Shell and GlaxoSmithKline^1.

Andy Halford, Chief Financial Officer at Vodafone, said: "We have made the DR
a core part of our investor relations strategy, as we seek to grow ownership
of Vodafone among domestic and international funds in the U.S. Over 20 per
cent of Vodafone shares are now held through depositary receipts, reflecting
the appetite in the U.S. for stocks with attractive dividend yields and strong
exposure to the U.S. market. BNY Mellon, our depositary bank, has been an
outstanding partner, providing consistently great service to us and our U.S.
based investors."

Christopher M. Kearns, CEO of BNY Mellon's Depositary Receipts business, said:
"We'd like to congratulate Vodafone on reaching this significant milestone.
It's a testament to the popularity of DRs, both for companies that want to
list their shares on global markets and for investors looking to diversify
their portfolio outside of their home market. Vodafone joins a select few
firms that comprise the 'Billion DRs Club'."

^1 Source: Bloomberg and Issuers' Form 20-F for 2012 year-end filed with the

Notes to editors:

BNY Mellon acts as depositary for more than 2,700 American and global
depositary receipt programmes, acting in partnership with leading companies
from 68 countries. BNY Mellon is committed to helping securities issuers
access the world's rapidly evolving financial markets and delivers a
comprehensive suite of depositary receipt services. Learn more at

BNY Mellon is a global investments company dedicated to helping its clients
manage and service their financial assets throughout the investment lifecycle.
Whether providing financial services for institutions, corporations or
individual investors, BNY Mellon delivers informed investment management and
investment services in 36 countries and more than 100 markets. As of March 31,
2013, BNY Mellon had $26.3 trillion in assets under custody and/or
administration and $1.4 trillion in assets under management. BNY Mellon can
act as a single point of contact for clients looking to create, trade, hold,
manage, service, distribute or restructure investments. BNY Mellon is the
corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).
Additional information is available on or follow us on
Twitter @BNYMellon.

This release is for informational purposes only. BNY Mellon provides no advice
nor recommendation or endorsement with respect to any company or securities.
Nothing herein shall be deemed to constitute an offer to sell or a
solicitation of an offer to buy securities. Depositary Receipts: Not FDIC,
State or Federal Agency Insured; May Lose Value; No Bank, State or Federal
Agency Guarantee.

This press release is issued by The Bank of New York Mellon to members of the
financial press and media.
All information and figures source BNY Mellon unless otherwise stated as at
December 31, 2012.
The Bank of New York Mellon, London Branch, registered in England and Wales
with FC005522 and BR000818.
Branch office: One Canada Square, London E14 5AL. Supervised and regulated by
the New York State Department of Financial Services and the Federal Reserve.
Authorised by the Prudential Regulation Authority. Subject to regulation by
the Financial Conduct Authority and limited regulation by the Prudential
Regulation Authority.
Details about the extent of our regulation by the Prudential Regulation
Authority are available from us on request.


Contact: Malcolm Borthwick, +44 20 7163 4109,,
or Joseph F. Ailinger Jr., +1 617-722-7571,
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