Rentrak Adds Additional TV Station To Journal Broadcast Group Contract
—KMTV-TV, Omaha is Latest Station of Journal Broadcast Group to Take Advantage
of Rentrak's TV Ratings Currency—
PORTLAND, Ore., April 18, 2013
PORTLAND, Ore., April 18, 2013 /PRNewswire/ --Rentrak (NASDAQ: RENT), the
leader in multi-screen media measurement serving the advertising, television
and movie industries, today announced a multi-year local TV ratings contract
with Journal Broadcast Group for its CBC-affiliate, KMTV-TV, Omaha, Nebraska.
"I have long been a fan of Rentrak and thrilled to finally have the
opportunity to use its services here in Omaha," said Chris Sehring, Vice
President and General Manager of KMTV-TV. "Our Journal Media cluster is
focused on generating results -- not just impressions -- for our advertisers.
Now, with Rentrak, we can be of even greater service to our customers in
helping them sell more products, increase their market share, and build their
"Rentrak is extremely thrilled to expand our service with Journal Broadcast
Group," said Cathy Hetzel, Corporate President and President of Advanced Media
and Information at Rentrak. "We look forward to providing another one of its
stations with information that will enhance its targeting metrics."
Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide. The service incorporates information from over 25
million televisions and is the only fully integrated system of detailed
satellite, telco and cable TV viewing data commercially available.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
SOURCE Rentrak Corporation
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