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Ferro Corporation Mailing Letter to Shareholders

  Ferro Corporation Mailing Letter to Shareholders

   Cautions Shareholders Not to be Misled into Disrupting Momentum of Value
                              Creation Strategy

 Urges Shareholders to Vote FOR the Board’s Nominees on the WHITE Proxy Card
                                    Today

Business Wire

CLEVELAND -- April 18, 2013

Ferro Corporation (NYSE: FOE, the “Company”) announced that it intends to mail
a letter to shareholders in connection with the Company’s Annual Meeting of
Shareholders to be held on May 15, 2013.

The Ferro Board of Directors unanimously recommends that shareholders support
the Company’s value creation strategy by voting “FOR” the Company’s
experienced and highly qualified directors: Richard C. Brown, Gregory E.
Hyland and Ronald P. Vargo – by telephone, by Internet or by signing, dating
and returning the WHITE proxy card.

The full text of the letter to shareholders is below:

             FERRO’S VALUE CREATION STRATEGY CONTINUES TO DELIVER

         DON’T BE MISLED INTO DISRUPTING THE MOMENTUM OF OUR STRATEGY
                 OR ACCEPTING A LOW-BALL ACQUISITION PROPOSAL

                   VOTE THE ENCLOSED WHITE PROXY CARD TODAY

April 18, 2013

Dear Fellow Ferro Shareholder:

Your Board of Directors is seeking your support to re-elect three independent,
experienced and highly qualified Ferro directors at the Ferro Annual Meeting
of Shareholders on May 15, 2013. We urge you to vote “FOR” the Ferro Board’s
nominees and the continued successful execution of Ferro’s value creation
strategy using the enclosed WHITE proxy card today.

  *Ferro is executing on a clearly defined strategy built around the
    Company’s core competencies to drive shareholder value.
  *Ferro is focused on delivering improved earnings and cash flow and
    enhancing returns on invested capital by reducing costs, streamlining core
    operations and pursuing high-return growth investments.
  *Ferro’s Board has the experience to oversee the execution of Ferro’s
    strategy and hold management accountable for its execution.

               REJECT THE FRONTFOUR GROUP’S SHORT-TERM AGENDA:
                          TO SELL FERRO ON THE CHEAP

    We believe that the interests of FrontFour Capital Group and Quinpario
  Partners LLC (the “FrontFour Group”) are not aligned with those of Ferro’s
                                 shareholders

The FrontFour Group has offered no specific plan of action or productive
suggestions regarding Ferro’s strategy. Instead, the FrontFour Group continues
to advocate a short-term agenda, including pushing for a sale of Ferro to A.
Schulman Inc., at the expense of other Ferro shareholders.

As of October 2012, the FrontFour Group did not own a single share. That’s
right, until six months ago, the total number of Ferro shares owned by the
FrontFour Group was zero. Following Ferro’s announcement that the Company was
exploring strategic alternatives for its solar pastes business on October 9,
2012, the FrontFour Group opportunistically accumulated its entire stake in
Ferro. With an estimated cost basis of $4.01 per share, the FrontFour Group
has benefited tremendously from the value created through the successful
implementation and execution of the Company’s strategic initiatives.

However, the FrontFour Group has no interest in allowing Ferro to continue
executing on its strategy and driving shareholder value quarter after quarter.
To the contrary, having seen the value of its investment in Ferro shares rise
by 68.3% in a few short months, we believe the FrontFour Group’s goal is to
liquidate its investment by forcing Ferro into a fire sale of your Company to
A. Schulman.

Bloomberg News recently quoted Jeffry Quinn, one of the FrontFour Group’s
nominees, as saying that Ferro made a “regrettable and egregious” decision in
rejecting the A. Schulman proposal. Having failed to lure Ferro into low-ball
negotiations in February, A. Schulman’s CEO, Joseph Gingo, is now counting on
the FrontFour Group’s nominees to enable him to take over your Company on the
cheap. As Mr. Gingo commented on A.Schulman’s recent Q2-2013 earnings call:

“Hopefully, if new board members are elected, they will be willing to proceed…
If that slate does well, I'm very hopeful that that slate is going to convince
the other members of the board...”

In contrast, Ferro’s Board is committed to the interests of ALL Ferro
shareholders. We believe that the election of the FrontFour Group’s nominees
would not only serve to advance the inadequate A. Schulman proposal, but also
would preclude Ferro shareholders from realizing the full value that we expect
to achieve as part of our value creation strategy. Accordingly, we strongly
urge you to reject the FrontFour Group’s efforts to gain representation on the
Ferro Board.

          YOUR BOARD CAREFULLY CONSIDERED A. SCHULMAN’S PROPOSAL AND
                   DETERMINED IT WAS WHOLLY INADEQUATE AND
               NOT IN THE BEST INTERESTS OF FERRO SHAREHOLDERS

Your Board, in consultation with its independent financial and legal advisors,
carefully and thoughtfully considered A. Schulman’s unsolicited proposal to
acquire Ferro for $6.50 per share in cash and stock, and unanimously
determined that the proposal was not in the best interests of Ferro
shareholders.

Today, the tangible results being delivered by Ferro’s value creation strategy
strengthen your Board’s conviction that Ferro will provide greater value to
shareholders by focusing on the continued execution of our strategy.

In fact, while Ferro’s earnings expectations and share price have continued to
improve in recent months, A. Schulman’s have declined precipitously. Indeed,
since February 13, 2013, the day that A. Schulman privately approached Ferro
with its unsolicited proposal, A. Schulman’s stock price has declined over
24%.^1 Consequently, had your Board accepted A. Schulman’s inadequate
proposal, as the FrontFour Group has advocated, the value of your investment
would have eroded considerably along with the value of A. Schulman shares you
would have received.

Your Board, in consultation with its advisors, also concluded in February that
there was a significant risk that A. Schulman would not meaningfully raise the
cash component of its low-ball $6.50 per share proposal because of its
balance-sheet and liquidity constraints. A. Schulman’s continuing efforts to
anchor its negotiating position at $6.50 per share reinforce your Board’s
concern. By way of example, when A. Schulman publicly announced their interest
in Ferro, they proposed exactly the same terms as when the proposal was
private, with no increase to price. Then, A. Schulman went to extraordinary
efforts to try to persuade Ferro shareholders to urge the Ferro Board to
engage in negotiations at $6.50 per share.

Given that we believe A. Schulman is not in a position to meaningfully raise
the cash component of its proposal, the Board also considered the risks
surrounding the stock component of A. Schulman’s proposal. We concluded that
if A. Schulman attempted to use its shares to pay for the increased
consideration needed to deliver real value to Ferro’s shareholders, there was
a significant risk that A. Schulman’s existing shareholders might reject their
own CEO’s proposal as too dilutive of their ownership interest in A. Schulman.
A. Schulman’s recent stock price decline has exacerbated this prospect of
dilution for A. Schulman shareholders and consequently increased the risk
attendant in an A. Schulman proposal, as we expect this would make it more
difficult to obtain the approval required from A. Schulman shareholders to
complete the transaction.

The FrontFour Group’s insistence that Ferro rush into negotiations with A.
Schulman based on their low-ball proposal should be proof enough that its
interests are not aligned with yours.

            THE FRONTFOUR GROUP’S NOMINEES OFFER NO STRATEGIC PLAN
                    OR COMPELLING INDIVIDUAL CONTRIBUTION

                  LISTEN TO WHAT FRONTFOUR DOES NOT TELL YOU

Although the FrontFour Group seeks to control one-third of your Board, it has
offered no new substantive proposals to enhance value for all Ferro
shareholders. Instead, when not advocating for the inadequate A. Schulman
proposal, the FrontFour Group has recycled elements of Ferro’s publicly
announced strategic plan and claimed Ferro’s initiatives as its own.

The FrontFour Group claims in its proxy materials that improving the Company’s
stock performance requires Ferro to cut costs, reorganize its business
structure and refocus on its core businesses. However, Ferro already had
developed each of these ideas last fall as part of its previously announced
value creation strategy – a detailed set of initiatives that the Company has
been implementing with success. In fact, the sales of the solar pastes assets
and pharmaceuticals business – for which the FrontFour Group now claims credit
– were underway months before the FrontFour Group showed up.

In addition, the nominees put forward by the FrontFour Group would add nothing
to Ferro’s experienced and capable Board. Consider the following:

  *Jeffry N. Quinn – Mr. Quinn is taking actions to serve his own interests,
    regardless of whether or not his approach is best for the Company’s
    shareholders. Last December,  as a candidate for Ferro’s CEO post, Mr.
    Quinn demanded to be hired immediately in circumvention of Ferro’s
    established vetting process. A day after Ferro notified Mr. Quinn that he
    was no longer a candidate for the CEO position, his lawyer requested the
    information needed to run a dissident slate of directors for Ferro’s 2013
    Annual Meeting of Shareholders.

    We believe Mr. Quinn is now waging a proxy campaign to end-run your
    Board’s decision not to hire him as CEO, by electing himself and his
    nominees to Ferro’s Board in order to assert control over the management
    of your Company.

    Furthermore, Mr. Quinn’s experience is of little value to Ferro. For most
    of his career, Mr. Quinn has worked as a lawyer. He has limited
    operational experience and for half of his tenure as CEO of Solutia, Inc.,
    that company was under the protection of bankruptcy law, a very different
    environment. In all, Mr. Quinn has only four years of experience as the
    CEO of a public company outside of bankruptcy.

  *David A. Lorber – The FrontFour Group fails to mention that Mr. Lorber has
    no specialty chemicals or performance materials industry expertise, and no
    experience as an executive of a global business. As such, we believe Mr.
    Lorber lacks any insight into Ferro’s businesses and there is no reason to
    believe that Mr. Lorber will add any value to Ferro’s Board. The Board and
    management would need to educate Mr. Lorber on Ferro, our global
    operations, and the industries in which we operate, thereby slowing the
    Company’s momentum in executing on its value creation strategy. Mr.
    Lorber’s experience does not even begin to compare to the decades of
    business experience of each of the Ferro Board’s nominees.

    Furthermore, Mr. Lorber’s track record as an activist investor is one of
    poor share price performance. For instance, when Mr. Lorber and his
    colleagues at FrontFour Capital Group were with Pirate Capital, they
    installed directors at GenCorp Inc. and James River Coal Company.
    Following the election of Pirate’s nominees, both companies suffered
    performance declines and share price depreciation:

  *GenCorp’s stock declined by over 37% from $20.51 to $12.84 in the six
    months following the addition of Mr. Lorber’s colleagues to the Board.^2
    In fact, in the over seven years of Mr. Lorber’s tenure on the GenCorp
    Board, the company’s stock declined by nearly 37%, as compared to an over
    22% increase in the S&P 500 Index.^3
  *James River Coal’s stock declined by over 36% from $14.85 to $9.44 in the
    three months following the addition of Mr. Lorber’s colleagues to the
    Board.^4

Mr. Lorber and others now at FrontFour Capital Group left Pirate Capital in
late summer 2006, when the fund’s poor performance was evident, leaving others
to deal with the value destruction.

  *Nadim Z. Qureshi – The FrontFour Group describes Mr. Qureshi as a
    specialty chemicals and performance materials industry expert, but fails
    to mention he served as a senior executive for only a brief period and his
    track record is decidedly mixed. Mr. Qureshi has a fraction of the
    business experience of Ferro’s nominees and has never served on the board
    of a public company.

    Moreover, Ferro shareholders should have genuine cause for alarm that the
    FrontFour Group endorses Mr. Qureshi’s industry track record. Mr. Qureshi
    joined Solutia in 2005 as General Manager of the Integrated Nylon
    business. After three years under Mr. Qureshi’s management, the Integrated
    Nylon business posted a 2008 operating loss of $135 million. At the end of
    2008, Solutia valued the Integrated Nylon business at $270 million.
    Following its poor performance, on March 31, 2009, Solutia sold its
    Integrated Nylon business to a financial buyer for $50 million, a capital
    loss of $220 million over three months.

    Mr. Qureshi’s lack of board experience and record of operational failure
    stands in stark contrast to the decades of board service and management
    success of the three independent, experienced and highly qualified Ferro
    nominees.

In contrast to the FrontFour Group’s nominees, Ferro’s Board is comprised of
directors with superior business experience and industry expertise. Ferro’s
Board was instrumental in the development of the Company’s value creation
strategy, and continues to work closely with Ferro’s management in overseeing
the successful execution of the Company’s initiatives. Ferro has the right
strategy, the right leadership and a demonstrated commitment to deliver
enhanced value to you, our shareholders.

       SUPPORT THE BOARD THAT IS COMMITTED TO PROTECTING YOUR INTERESTS

                     VOTE YOUR WHITE PROXY CARD “FOR” THE
                 THREE HIGHLY QUALIFIED FERRO DIRECTORS TODAY

Whether or not you plan to attend the Annual Meeting, you have the opportunity
to protect your investment in Ferro and ensure you continue to benefit from
our value creation strategy. We urge you to vote today by telephone, by
Internet, or by signing and dating the enclosed WHITE proxy card and returning
it in the postage-paid envelope provided.

We thank you for your continued support of Ferro.

Sincerely,

The Ferro Board of Directors


Your Vote Is Important, No Matter How Many Shares You Own.

If you have questions about how to vote your shares on the WHITE proxy card,
or need additional assistance, please contact the firm
assisting us in the solicitation of proxies:

INNISFREE M&A INCORPORATED
Shareholders Call Toll-Free: (888) 750-5834
Banks and Brokers Call Collect: (212) 750-5833

IMPORTANT
We urge you NOT to sign any Green proxy card sent to you by the FrontFour
Group, even as a protest vote. If you have previously submitted a Green proxy
card, you can revoke that proxy by using the enclosed WHITE proxy card to vote
by telephone or by Internet, or by simply signing, dating and returning the
enclosed WHITE proxy card in the postage-paid envelope provided.

^1 As of the market close on April 17, 2013, the day prior to the mailing of
this letter.

^2 March 31, 2006 – September 29, 2006

^3 March 31, 2006 – April 17, 2013

^4 August 22, 2006 – November 22, 2006

Ferro’s definitive proxy materials are available on the SEC's website at
www.sec.gov.

About Ferro Corporation

Ferro Corporation (http://www.ferro.com) is a leading global supplier of
technology-based performance materials and chemicals for manufacturers. Ferro
products are sold into the building and construction, automotive, appliances,
electronics, household furnishings, and industrial products markets.
Headquartered in Mayfield Heights, Ohio, the Company has approximately 4,700
employees globally and reported 2012 sales of $1.8 billion.

Cautionary Note on Forward-Looking Statements

Certain statements in this press release may constitute "forward-looking
statements" within the meaning of Federal securities laws. These statements
are subject to a variety of uncertainties, unknown risks, and other factors
concerning the Company's operations and business environment. Important
factors that could cause actual results to differ materially from those
suggested by these forward-looking statements and that could adversely affect
the Company's future financial performance include the following:

-- demand in the industries into which Ferro sells its products may be
unpredictable, cyclical, or heavily influenced by consumer spending;

-- Ferro's ability to successfully implement its value creation strategy;

-- Ferro's ability to successfully implement and/or administer itscost-saving
initiatives, including its restructuring programs, and to produce the desired
results, including projected savings;

-- restrictive covenants in the Company's credit facilities could affect its
strategic initiatives and liquidity;

-- Ferro's ability to access capital markets, borrowings, or financial
transactions;

-- the effectiveness of the Company's efforts to improve operating margins
through sales growth, price increases, productivity gains, and improved
purchasing techniques;

-- the availability of reliable sources of energy and raw materials at a
reasonable cost;

-- currency conversion rates and economic, social, regulatory, and political
conditions around the world;

-- Ferro's presence in certain geographic regions, including Latin America and
Asia-Pacific, where it can be difficult to compete lawfully;

-- increasingly aggressive domestic and foreign governmental regulations on
hazardous materials and regulations affecting health, safety, and the
environment;

-- Ferro's ability to successfully introduce new products or enter into new
growth markets;

-- sale of products into highly regulated industries;

-- limited or no redundancy for certain of the Company's manufacturing
facilities and possible interruption of operations at those facilities;

-- Ferro's ability to complete future acquisitions or dispositions, or
successfully integrate future acquisitions;

-- competitive factors, including intense price competition;

-- Ferro's ability to protect its intellectual property or to successfully
resolve claims of infringement brought against the Company;

-- management of Ferro's general and administrative expenses;

-- Ferro's multi-jurisdictional tax structure;

-- the impact of the Company's performance on its ability to utilize
significant deferred tax assets;

-- the effectiveness of strategies to increase Ferro's return on capital;

-- the impact of operating hazards and investments made in order to meet
stringent environmental, health, and safety regulations;

-- stringent labor and employment laws and relationships with the Company's
employees;

-- the impact of requirements to fund employee benefit costs, especially
post-retirement costs;

-- implementation of new business processes and information systems;

-- the impact of interruption, damage to, failure, or compromise of the
Company's information systems;

-- exposure to lawsuits in the normal course of business;

-- risks and uncertainties associated with intangible assets, including the
final amount of impairment and other charges described in this press release;

-- Ferro's borrowing costs could be affected adversely by interest rate
increases;

-- liens on the Company's assets by its lenders affect its ability to dispose
of property and businesses;

-- Ferro may not pay dividends on its common stock in the foreseeable future;
and

-- other factors affecting the Company's business that are beyond its control,
including disasters, accidents, and governmental actions.

The risks and uncertainties identified above are not the only risks the
Company faces. Additional risks and uncertainties not presently known to the
Company or that it currently believes to be immaterial also may adversely
affect the Company. Should any known or unknown risks and uncertainties
develop into actual events, these developments could have material adverse
effects on our business, financial condition, and results of operations.

This release contains time-sensitive information that reflects management's
best analysis only as of the date of this release. The Company does not
undertake any obligation to publicly update or revise any forward-looking
statements to reflect future events, information, or circumstances that arise
after the date of this release. Additional information regarding these risks
can be found in our Annual Report on Form 10-K for the period ended December
31, 2012.

Contact:

Ferro Corporation
Investor Contact:
John Bingle, 216-875-5411
Treasurer and Director of Investor Relations
john.bingle@ferro.com
or
Media Contact:
Mary Abood, 216-875-5401
Director, Corporate Communications
mary.abood@ferro.com
 
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