2013 Stagecoach Country Music Festival Sets the Stage for 2014 Toyota 4Runner
- First-ever Toyota Global Automotive Reveal at a Major Music Festival
- Exclusive Musical Performance by Multi-Platinum Country Music Star Dierks
- 'World of Wonders' Circus-themed Fan Experience, Ride & Drive and Campground
TORRANCE, Calif., April 18, 2013
TORRANCE, Calif., April 18, 2013 /PRNewswire/ -- Toyota will stage the world
debut of the redesigned 2014 4Runner mid-size SUV on Saturday, April 27 at
1:15 p.m. PDT at the 2013 Stagecoach Music Festival in Indio, Calif., near
Palm Springs. The event marks the automaker's first-ever public reveal at a
major music festival.
The Toyota 4Runner, now in its fifth generation, has been in the Toyota SUV
lineup for nearly three decades and continues to be one of the few fully
capable SUVs available in its segment. The 4Runner combines rugged
body-on-frame construction with suspension technology that yields ride comfort
more often associated with car-based platforms. 4Runner is available in a
variety of configurations and in three models: a well-equipped SR5,
top-of-the-line Limited, plus a Trail grade for amazing off-road capability.
Returning for its seventh year as presenting sponsor of Stagecoach,
California's premier country music festival, Toyota will kick off the
three-day event with vintage circus-themed fan experiences followed by the
unveiling of the 2014 4Runner. The reveal takes place on a unique Toyota
stage and will be hosted by SiriusXM™ radio personality, Buzz Brainard with a
very special performance by chart-topping country recording artist, Dierks
As part of the reveal celebration, Toyota invites fans to enter a sweepstakes
from April 25-29 for a chance to win one of six guitars autographed by Dierks
Bentley. Information and official rules can be found on the Toyota USA
Facebook page and at http://www.toyota.com/stagecoachsweepstakes/terms.html
Toyota World of Wonders
In addition to the 4Runner festivities, Toyota will host the World of Wonders,
a whimsical atmosphere of carnival curiosities where music fans can take a
break from the desert sun. On-site activities include:
oCamry Claw – A custom-built Camry with an arcade-style claw machine
operated through the sunroof offers a chance at fun prizes.
oRAV4 Palm Reader – Guests can get a glimpse into the future and find out
if their wishes will be granted.
oTacoma Charging Station – A rapid-charging station will be available for
guests to recharge their mobile devices.
oTundra Strongman – Guests can see how their strength measures up to
Toyota's full-size pickup truck.
oCarnival Arcade – This retro-styled game zone is outfitted with a ring
toss and milk jug throw.
oCooling Zone – Music fans can lounge under misters in an attempt to beat
oBig Top Photo Booth – Guests can accessorize themselves with circus-themed
props for a personalized photo opportunity.
Toyota World of Wonders will also feature hourly line dancing lessons,
temporary tattoo parlor and leather accessory creation station. Off-road
racing legend Ivan "Ironman" Stewart will also be on hand to greet fans, sign
autographs and provide driving demos throughout the weekend. Stagecoach
commemorative silkscreen posters and cooling bandanas will also be available
while supplies last. Toyota World of Wonders activities will operate Friday
through Sunday from noon until 8:00 p.m. PDT unless otherwise specified.
Toyota Drive Center
For those eager for a little more driving excitement, the Toyota Drive Center
will offer a nearly 132,000 square-foot off-road course located in Lot 6C.
Participants will have the opportunity to get behind the wheel of the current
generation 4Runner, Tundra, Tacoma, Sequoia and FJ Cruiser models to
experience the vehicles' dynamic handling and Toyota's commitment to quality,
durability and reliability. For each guest who participates, Toyota will make
a contribution to one of three partner charities: American Red Cross, AMVETS
and National Park Foundation. Participants can also enter for a chance to win
a Weber® grill.
The Toyota Drive Center will be open Friday through Sunday from noon to 7:00
p.m. PDT. Guests with a valid driver's license can register to participate in
the Toyota World of Wonders tent.
The Toyota Hangout
Toyota will bring the fun into the Stagecoach campground, with more activities
and giveaways for festival goers at the Toyota Hangout. For a limited time,
campers can enjoy complimentary breakfast burritos, Stagecoach RV flags, a
bean bag battle tournament and a Tundra Endeavour display. Ivan Stewart will
hold an autograph session in the Toyota Hangout on Sunday, April 28 from 10:30
a.m. until 11:30 a.m. Toyota will also host the Stagecoach Campground Contest
to reward the festival's most creative campers.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution
and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS
markets products and services through a network of nearly 1,500 Toyota, Lexus
and Scion dealers which sold more than two million vehicles in 2012. Toyota
directly employs nearly 30,000 people in the U.S. and its investment here is
currently valued at more than $18 billion. For more information about Toyota,
visit www.toyota.comor www.toyotanewsroom.com.
About Dierks Bentley
Multi-platinum selling singer/songwriter Dierks Bentley has forged his own
brand of country music, combining classic country songwriting, influences of
bluegrass instrumentation and the energy of rock 'n' roll. Bentley's sixth
studio album, Home, released in 2012, debuted at No. one and has spawned three
consecutive chart-topping hits, marking 10 career No. one songs for Bentley as
a singer and songwriter. His five previous studio albums have sold more than
five million copies, garnered 11 GRAMMY nominations and earned him an
invitation to join the Grand Ole Opry. Bentley is currently out on the road
with Miranda Lambert for their Miranda Lambert and Dierks Bentley: Locked &
Reloaded Tour through October
SOURCE Toyota Motor Sales (TMS), U.S.A., Inc.
Contact: Toyota Division Communications: Greg Thome, +1-310-561-2875,
email@example.com, or Sam Butto, +1-310-468-7728, firstname.lastname@example.org
Toyota Brand & Marketing Communications: Jaymie Robinson,
+1-310-468-1421,email@example.comFor Dierks Bentley: Mary Hilliard
Harrington, The GREENROOM, firstname.lastname@example.org, or Tyne Parrish,
The GREENROOM +1-615-242-7444, email@example.com Website:
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