Satellite TV now Reaching into 8.2 Million Homes in Italy

          Satellite TV now Reaching into 8.2 Million Homes in Italy

PR Newswire

PARIS and ROME, April 18, 2013

PARIS and ROME, April 18, 2013 /PRNewswire/ --

New study confirms Eutelsat's HOT BIRD position as the first choice for
satellite TV viewers, chosen by 7.3 million Italian homes

Eutelsat Communications (Euronext Paris: ETL) today revealed the first results
of its new survey on TV reception modes and trends across its global
footprint, with a presentation in Rome of the Italian broadcasting landscape.
Working in collaboration with Ipsos, Eutelsat announced that 8.2 million homes
are now equipped with a Direct-to-Home antenna, consolidating the role of
satellites as a core broadcast infrastructure serving one in three TV homes in

Eutelsat's HOT BIRD satellites, the longstanding reference for multi-channel
viewing across Italy, account for7.3million homes, showing a gain of over
200,000 homes in 24 months.A further 700,000 homes are equipped to watch
satellite TV from other Eutelsat neighbourhoods, led by EUTELSAT 16A, EUTELSAT
9A and EUTELSAT 7 West A. Over nine out of ten satellite homes in Italy are
served by a Eutelsat satellite.

HOT BIRD: the preferred neighbourhood

Eutelsat's HOT BIRD broadcast satellites, already home to378Italian TV
channels,have anchored their position as the platform of choice for exclusive
Free-to-Air and pay-TV channels. HOT BIRD is also becoming the first port of
call for the fast-growing HDTV market. The Sky Italia pay-TV platform has a
subscriber base of 4.8 million homes at the HOT BIRD position and is driving
HDTV take-up, with three out of four subscribers watching over 50 channels in
HD. A total of 2.4 million Italian householdsare watching free-to-air
channels, of which over1.5million are equipped for DTH reception of TivùSat,
the satellite DTT platform, up from 1.3 millionhomes since the switch-off of
Italy's analogue broadcasting network in July 2012. 

Satellite: a core digital infrastructure

Overall, Italy's satellite TV universe continues to expand and is the second
most popular route to multi-channel viewing. Of a nationwide base of 24.7
million TV homes one out of three has opted for satellite reception of pay or
free-to-air channels. Sixteen million homes watch TV via the terrestrial
network, while only 250,000 homes, in highly urban districts, are IPTV

Jean-François Leprince-Ringuet, Eutelsat's Chief Commercial Officer, commented
on the figures: "Satellite continues to make inroads in Italy's digital
broadcasting landscape and we believe that the move to higher quality in the
form of HD, 3D and for the future, 4K, will further consolidate its place as a
core infrastructure. Our new survey reveals that Eutelsat's satellites, our
investments and our partnership models enable broadcasters to optimise their
reach across Italy and enable viewers to benefit from both choice and

Eutelsat's two-yearly TV Reception Barometer, produced in collaboration with
Ipsos, is an extensive multi-national analysis of TV reception modes and
trends. The market research in Italy was carried out from September 2012 to
November 2012 via face-to-face interviews.


Ipsos is an independent market research company controlled and managed by
research professionals. Founded in France in 1975, Ipsos has grown into a
worldwide research group with a strong presence in all key markets. In October
2011 Ipsos completed the acquisition of Synovate. The combination forms the
world's third largest market research company. With offices in 85 countries,
Ipsos delivers insightful expertise across six research specializations:
advertising, customer loyalty, marketing, media, public affairs research, and
survey management. Ipsos researchers assess market potential and interpret
market trends. They develop and build brands. They help clients build
long-term relationships with their customers. They test advertising and study
audience responses to various media and they measure public opinion around the
globe. Ipsos has been listed on the Paris Stock Exchange since 1999 and
generated global revenues of €1,789 million (2,300 million USD) in 2012.

For further information: Sandra Freidman; Tel: +33-1-41-98-91-24

About Eutelsat Communications (

Eutelsat Communications is the holding company of Eutelsat S.A. With capacity
commercialised on 30 satellites delivering reach of Europe, the Middle East,
Africa, Asia, significant parts of the Americas and the Asia-Pacific, Eutelsat
Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is one of the
world's leading satellite operators. As of 31 December 2012 Eutelsat's
satellites were broadcasting 4,500 television channels to over 200 million
cable and satellite homes in Europe, the Middle East and Africa. The Group's
satellites also provide a wide range of services for TV contribution,
corporate networks and fixed and mobile broadband markets. Headquartered in
Paris, Eutelsat and its subsidiaries employ over 780 commercial, technical and
operational professionals from 30 countries.

SOURCE Eutelsat Communications and IPSOS

Contact: For further information: IPSOS: For further information: Sandra
Freidman; Tel: +33-1-41-98-91-24; Eutelsat: Press:
Vanessa O'Connor, Tel: +33-1-53-98-37-91,; Frédérique
Gautier, Tel: +33-1-53-98-37-91,; Marie-Sophie Ecuer,
Tel: +33-1-53-98-37-91,; Investors and analysts Lisa Finas,
Tel: +33-1-53-98-35-30,, Leonard Wapler,
Tel. : +33-1-53-98-31-07,
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