Renesas Electronics America Showcases Latest Signal Chain Solutions Enabling the Smart Society at DESIGN West 2013

  Renesas Electronics America Showcases Latest Signal Chain Solutions Enabling
  the Smart Society at DESIGN West 2013

       Visit Booth #1507 for Renesas’ Latest Technology Demonstrations

DESIGN West 2013

Business Wire

SANTA CLARA, Calif. -- April 18, 2013

Renesas Electronics America Inc., a premier provider of advanced semiconductor
solutions, will showcase its embedded semiconductor expertise at DESIGN West,
formerly the Embedded Systemsac Conference Silicon Valley, April 22-25, at the
McEnery Convention Center in San Jose, Calif. Demonstrations in booth #1507
will highlight the company’s signal chain solutions designed to enable a Smart
Society. These include microcontroller (MCU)-based solutions optimized for
applications such as smart energy, as well as industrial, wireless
connectivity, and automotive. Renesas will also showcase its EE Times and EDN
ACE Award nominated products: the Future Electronics Energy Harvesting
Platform featuring an RL78 microcontroller and the RAA20770X Series of
mini-POL converters.

Panel and Technical Sessions

Renesas Vice President of Marketing Peter Carbone will participate on a panel,
“What the Intelligent Systems/Internet of Things Boom Means for the Embedded
Market,” with experts from UBM Tech, VDC Research, IOTA, and ARM. The panel
will take place on Tuesday, April 23 at 9:15 AM in room 231 AB.

Renesas will also support two technical sessions highlighting its low-power
design expertise:

  *“Analog Interfaces for Low Power Design” – presented by Mitch Ferguson,
    Senior Manager, Electronic Design Engineer, Consumer & Industrial Business
    Unit at Renesas Electronics America.

       *Date/Time: Tuesday, April 23, 2013 from 4:30 – 5:30 PM
       *Location: Salon 5

  *“Energy Harvesting for Microcontrollers” – presented by Renesas partner
    Todd Baker, Regional Technical Director at Future Electronics.

       *Date/Time: Thursday, April 25, 2013 from 8:00 – 9:00 AM
       *Location: Salon 4

Renesas Product and Technology Demonstrations

  *RX Solutions: Experience the Core Difference of Renesas RX MCUs, including
    the new RX100 MCUs, the market’s first 32-bit MCU to feature True Low
    Power. This demo will showcase the ability of the RX100 to cycle through
    Run mode and Software stand-by.
  *Smart Home Solutions: Showcasing Renesas’ technologies for connected home
    automation, including a next-generation smart thermostat with wireless
    communication capabilities powered by a low-power Renesas RL78 MCU and
    Gainspan wireless SoC. The demo will highlight the ability to control the
    thermostat locally through buttons or remotely via Wi-Fi from a smart
    phone app.
  *Energy Harvesting: The  award-nominated Future Electronics Energy
    Harvesting Platform featuring RL78 MCU will highlight Renesas’ mixed
    signal technology that delivers the highest power density available in
    Point-of-Load Solutions. The demo will showcase the platform’s modular
    design, which allows users to switch from a solar energy source, to any
    other method of harvesting, utilize different electrical storage and
    recharge methods, and also allows for different application boards.
  *Low-Power Charging: Highlighting Renesas’ low-power solutions for portable
    consumer applications, this demo will showcase USB battery-charging
    capabilities with support for multiple charging sources. Featuring the new
    low-power RL78/G1C MCU with an Android smartphone and a USB
    BC1.2-compliant battery charger, the solution will demonstrate dual USB
    port with battery-charging capabilities for host and device
    configurations, fully compatible with an android open accessory (AOA).
  *MICON Car Rally: This demo will  showcase Renesas’ high-performance RX,
    low-power RL78, and R-Car technologies in a short track car rally.

About Renesas Electronics America Inc.

Renesas Electronics America Inc., headquartered in Santa Clara, California, is
a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the
world's number one supplier of microcontrollers and a premier supplier of
advanced semiconductor solutions including microcontrollers, SoC solutions,
and a broad range of analog and power devices. In the Americas, Renesas
Electronics America markets and sells industrial-type active-matrix LCD
modules from NLT Technologies, Ltd., a global leader in innovative display
technologies. More information about the products offered by Renesas
Electronics America can be found at http://am.renesas.com/.

For more information, follow Renesas Electronics America at @RenesasAmerica on
Twitter and http://www.facebook.com/RenesasAmerica.

Contact:

Voce Communications, a Porter Novelli Company
Amelie Le Moullac, 415-975-2212
alemoullac@vocecomm.com