Net Element Releases Open Letter to Shareholders

  Net Element Releases Open Letter to Shareholders

  Newly named CEO, Oleg Firer outlines strategy and executive direction for
                                    growth

Business Wire

MIAMI -- April 18, 2013

Net Element International (NASDAQ: NETE), a technology-driven group
specializing in electronic commerce and mobile payment processing, releases
the following letter to Shareholders from the Company’s CEO, Oleg Firer:

Dear Net Element Shareholders,

It’s a pleasure to write my first letter to you as Net Element’s Chief
Executive Officer.

As CEO, my primary responsibility is to deliver shareholder value and to
ensure the ongoing success of our company. Additionally, my charge is to keep
shareholders abreast of new developments, challenges and opportunities. These
are roles that I am honored and humbled to have. Our management team is
constantly reminded of your enduring support, and I wish to personally thank
you for your patience, open-mindedness and commitment that has been, and will
continue to be, essential to Net Element’s success in the months and years
ahead.

Our goal is to build the leading mobile payments, transaction processing and
electronic content monetization company. We believe that the forecasted
increase in the use of mobile phones and non-cash forms of payments at the
point-of-sale, combined with our sales and marketing approaches will continue
to present the company with significant growth opportunities in the U.S.,
Russia and emerging countries. Additionally, we intend to further develop and
continue to grow Net Element’s content monetization business. Although we
intend to continue to pursue organic growth, we may also expand our customer
base or gain access to other target markets by strategic acquisitions of
complementary businesses, products or technologies.

I am fully aware that the delivery of positive results is the ultimate
measuring stick of any company, and I am confident that 2013 is the year we
will deliver results. You will see strategic relationships, further
commercialization and a more transparent company; you will also see a driven
management team with a dedicated pursuit of creating shareholder value. We
know that the company’s success is not only dependent on internal management
and we appreciate the support of our partners, customers and shareholders.
With your continued support, we will relentlessly endeavor towards turning
innovation into convention, technology into profitability, and vision into
reality. Our entire management team will work tirelessly to keep you informed,
engaged, and proud to be a Net Element shareholder.

Thank you for the opportunity to lead this great company.

Warm Regards,

Oleg Firer

Chief Executive Officer

Net Element International

ofirer@netelement.com

About Net Element International (NASDAQ: NETE)

Net Element International (NASDAQ: NETE) is a global technology-driven group
specializing in electronic commerce, mobile payments and transactional
services. The company owns and operates a global mobile payments and
transaction processing provider, TOT Group, as well as several popular content
monetization verticals. Together with its subsidiaries, Net Element
International enables ecommerce and content-management companies to monetize
their assets in ecommerce and mobile commerce environments. Its global
development centers and high-level business relationships in the United
States, Russia and Commonwealth of Independent States strategically position
the company for continued growth. The company has U.S. headquarters in Miami
and international headquarters in Moscow. More information is available at
www.netelement.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Any statements contained in this
press release that are not statements of historical fact may be deemed
forward-looking statements. Words such as “goal,” “continue,” “will,” “may,”
“could,” “should,” “expect,” “expected,” “plans,” “intend,” “anticipate,”
“believe,” “estimate,” “predict,” “potential,” and similar expressions are
intended to identify such forward-looking statements. These forward-looking
statements include, without limitation, the extent that Net Element
International is able to build the leading mobile payments, transaction
processing and/or electronic content monetization company; the extent that Net
Element International’s payment processing business recognizes and/or realizes
upon growth opportunities in the U.S., Russia and/or emerging countries; the
extent that Net Element International’s content monetization business further
develops and/or grows; whether Net Element International delivers positive
results, strategic relationships and/or further commercialization in 2013;
whether Net Element International’s operations become profitable; and whether
Net Element International or its business continues to grow. All
forward-looking statements involve significant risks and uncertainties that
could cause actual results to differ materially from those expressed or
implied in the forward-looking statements, many of which are generally outside
the control of Net Element International and are difficult to predict.
Examples of such risks and uncertainties include, but are not limited to: (i)
Net Element International’s ability (or inability) to obtain additional
financing in sufficient amounts or on acceptable terms when needed; (ii) Net
Element International’s ability to maintain existing, and secure additional,
contracts with users of its payment processing services; (iii) Net Element
International’s ability to successfully expand in existing markets and enter
new markets; (iv) Net Element International’s ability to successfully manage
and integrate any acquisitions of businesses, solutions or technologies; (v)
unanticipated operating costs, transaction costs and actual or contingent
liabilities; (vi) the ability to attract and retain qualified employees and
key personnel; (vii) adverse effects of increased competition on Net Element
International’s business; (viii) changes in government licensing and
regulation that may adversely affect Net Element International’s business;
(ix) the risk that changes in consumer behavior could adversely affect Net
Element International’s business; (x) Net Element International’s ability to
protect its intellectual property; and (xi) local, industry and general
business and economic conditions. Additional factors that could cause actual
results to differ materially from those expressed or implied in the
forward-looking statements can be found in the most recent annual report on
Form 10-K and the subsequently filed quarterly reports on Form 10-Q and
current reports on Form 8-K filed by Net Element International with the
Securities and Exchange Commission. Net Element International anticipates that
subsequent events and developments may cause its plans, intentions and
expectations to change. Net Element International assumes no obligation, and
it specifically disclaims any intention or obligation, to update any
forward-looking statements, whether as a result of new information, future
events or otherwise, except as expressly required by law.

Contact:

Net Element
Media Relations
Dan Bruck, 305-507-8808
dbruck@netelement.com
www.netelement.com
 
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