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Ethicon Unites Businesses Under One Brand; Renews Focus To Better Serve Customer And Patient Needs Worldwide

   Ethicon Unites Businesses Under One Brand; Renews Focus To Better Serve
                     Customer And Patient Needs Worldwide

The new Ethicon brand, representing a broad range of surgical solutions
including stapling, energy and suturing devices, will be unveiled this week at
the Society of American Gastrointestinal and Endoscopic Surgeons (SAGES)
Annual Meeting

PR Newswire

SOMERVILLE, N.J., April 18, 2013

SOMERVILLE, N.J., April 18, 2013 /PRNewswire/ -- Ethicon, Inc. today announced
the launch of a new brand strategy that will unify the brands of Ethicon, Inc.
and Ethicon Endo-Surgery, Inc. – two companies with long histories of medical
innovation – to create the most comprehensive and global surgical care
organization in the world. The new Ethicon strategy is designed to better
serve customer and patient needs by enhancing the company's solid foundation
established over the last 80 years, with a strengthened focus on delivering
innovations that matter to customers—and ultimately make a difference for
patients. The unified brand focus represents Ethicon's commitment to enabling
a simpler, more productive experience for customers by offering one
comprehensive Ethicon portfolio for their surgical needs, delivered with a
more streamlined approach.

(Logo: http://photos.prnewswire.com/prnh/20130418/NY96857LOGO)

"Our global brand integration signifies a unified and stronger Ethicon, and is
a defining moment for our organization as we continually evolve our business
to better serve the needs of our customers and patients worldwide," said
Michael del Prado, Company Group Chairman, Ethicon. "We are also taking this
opportunity to declare a new commitment to deliver: Better surgery for a
better world. It is a lofty promise, made real through the meaningful
solutions we bring to market, through our reach toward every corner of the
globe to expand access to care, and by making a difference in the world beyond
our business through philanthropy and our associates' expansive volunteer
efforts. As the world's largest and most trusted surgical care partner,
delivering on our brand promise is not only our obligation, it's our honor,"
explained del Prado.

The new Ethicon brand, representing a broad portfolio of surgical solutions
including stapling, energy and suturing devices, will debut to customers in
the U.S. at the Society of American Gastrointestinal and Endoscopic Surgeons
(SAGES) annual meeting, being held April 17 - 20, 2013 in Baltimore, MD.

A pioneer from its earliest days, Ethicon continues at the forefront of
improving surgical care globally, with inventive, comprehensive solutions that
are used, on average, in more than five million surgical procedures each year.
The inspiration for these surgical solutions comes from gaining deep customer
insights. The new Ethicon is designed to answer both clinical and non-clinical
customer needs through the development of market-appropriate, value-driven
solutions, with the ultimate aim of providing Better surgery for a better
world.

The brand integration plans will usher in a vibrant new visual identity for
the company, featuring a colorful "Spectrum" which reflects the unique ability
of Ethicon to maintain a singular, unyielding focus on serving the needs of
customers and their patients (the red arrow), while also having a broad impact
and an expansive world view (the colorful Spectrum).

Ethicon is part of the largest medical device business in the world, with
facilities and resources in more than 50 countries. Ethicon recently launched
its new integrated global website, www.ethicon.com, to reflect the new brand,
and to reinforce its one comprehensive portfolio and newly unified approach to
better serve customers.

About Ethicon

Ethicon, Inc. and Ethicon Endo-Surgery, Inc., two companies with long
histories of medical innovation, do business under the Ethicon brand. Their
surgical technologies and products (including sutures, staplers, energy
devices, clip appliers, trocars and meshes) are used around the world to treat
colorectal and thoracic conditions, women's health conditions, hernias, cancer
and obesity. Ethicon, Inc. and Ethicon Endo-Surgery, Inc. are part of the
Johnson & Johnson Family of Companies. For more information, visit
www.ethicon.com.

Media Contact:

Michelle Parker
Office: 513-337-3590
Cell: 513-448-8527
mparker5@its.jnj.com

SOURCE Ethicon, Inc.

Website: http://www.ethicon.com
 
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