Muve Music's Jeff Toig to Speak at Billboard's Latin Music Conference April 23
~ Appearance Highlights Muve Music's Success
SAN DIEGO, April 18, 2013
SAN DIEGO, April 18, 2013 /PRNewswire/ -- Leap Wireless International, Inc.
today announced that Jeff Toig, senior vice president of Leap's subsidiary
Muve Music, will speak at Billboard magazine's Latin Music Conference and
Awards to be held at the JW Marriott Marquis Miami hotel in Miami, FL. Toig
is scheduled to speak at 3:00 p.m. EDT on Tuesday, April 23, 2013.
Toig will be joined by Skander Goucha, senior vice president of digital at
Universal Music Latin Entertainment (UMLE). Goucha leads the development and
implementation of UMLE's digital business and strategy in the US and Mexico.
The pair's appearance is entitled 'The Cricket/Muve Solution: How the music
offering of a prepaid wireless service provides a blueprint to successfully
reach the Latin consumer.' Toig was recently named to Billboard's 2013 Power
100 list as one of the most influential people in the music industry.
Since its commercial launch in January 2011, Muve Music has become one of the
fastest-growing and leading on-demand digital music services in the United
States. Cricket Wireless, Leap's carrier subsidiary, responded to its
customers' passion for music by including Muve Music in every Android
smartphone rate plan and created a product that differentiates Cricket in the
marketplace. This approach has increased loyalty because music is very
important to Cricket customers and they have deep engagement with the Muve
Music Service. There are now more than 1.4 million Cricket customers with a
Muve Music rate plan.
The Company recently announced that Muve is now being offered to customers of
TIM Brazil, one of Brazil's largest mobile carriers, marking Muve Music's
first international customer.
About Muve Music
Muve Music is the next generation cloud based digital media platform that
delivers a premium content experience to the masses through the carrier.
Muve's end-to-end solution helps wireless carriers design, build and operate
content services that meet strategic objectives while creating significant
value for music consumers and artists. Muve Music is a subsidiary of Leap
Wireless International, Inc.
Leap provides innovative, high-value wireless services to a fast-growing,
young and ethnically diverse customer base. With the value of unlimited
wireless services as the foundation of its business, Leap pioneered its
Cricket service. Cricket products and services are available nationwide
through company-owned stores, dealers, national retailers and at
MyCricket.com. Through its affordable, flat-rate service plans, Cricket
offers customers a choice of unlimited voice, text, data and mobile Web
services. For more information, please visit www.leapwireless.com.
SOURCE Leap Wireless International, Inc.
Contact: Greg Lund, Media Relations, Leap, 858-882-9238,
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