Alaska Airlines Makes Award Booking Easier for Mileage Plan Members

     Alaska Airlines Makes Award Booking Easier for Mileage Plan Members

PR Newswire

SEATTLE, April 18, 2013

SEATTLE, April 18, 2013 /PRNewswire/ -- Booking award travel on Alaska
Airlines and its partner airlines is now faster and easier thanks toa new
one-way award booking feature the carrier recently launched online. Customers
can now mix and match award shopping in a variety of ways for flights on
Alaska Airlines and five of its Mileage Plan partners, including American
Airlines, British Airways, Delta Air Lines, PenAir and Era. The carrier is
scheduled to add its remaining nine partners later this year.

"Alaska Airlines' partner award travel feature is second to none. I have
already booked a one-way award ticket on a partner airline and the entire
process was effortless," said Peter Eliason, an Alaska Airlines Mileage Plan
MVP Gold 75K member and Washington resident. "I fly frequently for business
and prefer to book my award travel online. This new Web functionality allowed
me to view my options and book my travel all within a few minutes."

Customers can now mix and match award shopping in a variety of ways, including
shopping for one-way or roundtrip award travel, shopping the award calendars
of partner airlines, and combining airlines in one reservation using two types
of awards.

The new feature launched on www.alaskaair.com earlier this month, and has
already benefited Mileage Plan members booking award travel. Finding award
seats on partner airlines during peak travel seasons no longer requires
travelers and reservation agents to search market by market and carrier by
carrier for empty seats. With a simplified calendar shopping feature,
travelers simply enter the origin and destination cities and the month they
want to travel, and the site shows seat availability on participating partner
airlines for all available classes of service.

"Improving the award process and allowing our members to book one-way and
mix-and-match award travel on Alaska Airlines and our partners has been a top
priority for Alaska Airlines' Mileage Plan for more than a year," said Joe
Sprague, the carrier's vice president of marketing. "This is just another way
Alaska Airlines is giving our customers tools to ensure an easier travel
experience."

Other Alaska Airlines' Mileage Plan partners expected to be added to the
one-way award feature later this year include:

  oAeromexico
  oAir France
  oAir Pacific
  oCathay Pacific
  oEmirates
  oKLM
  oKorean Air
  oLAN
  oQantas

Alaska Airlines' Mileage Plan offers some of the industry's most attractive
award levels when booking online, with Super Saver Awards starting at 7,500
miles one way and 15,000 miles roundtrip. Additionally, online innovations at
alaskaair.com make it easy for customers to see all award-seat options for
one-way and roundtrip itineraries on Alaska Airlines, including Saver and Peak
award seats, coach and first class seats, and award sale seats. To learn more
about Alaska Airlines' 14 partner airlines or to become a Mileage Plan member,
visit www.alaskaair.com.

Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with
its partner regional airlines, serves 95 cities through an expansive network
in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines has ranked
"Highest in Customer Satisfaction Among Traditional Network Carriers" in the
J.D. Power and Associates North America Airline Satisfaction Study(SM) for
five consecutive years from 2008 to 2012. For reservations, visit
www.alaskaair.com. For more news and information, visit the Alaska Airlines
Newsroom at alaskaair.com/newsroom.

SOURCE Alaska Airlines

Website: http://www.alaskaair.com
Contact: Bobbie Egan, Alaska Airlines, (206) 392-5101