Jamba Juice Joins Forces with Jake “Body by Jake” Steinfeld to Support and Inspire Healthy, Fruitful Living

  Jamba Juice Joins Forces with Jake “Body by Jake” Steinfeld to Support and
  Inspire Healthy, Fruitful Living

Jake Steinfeld to Serve as Key Spokesperson for Jamba®’s Fresh Juice Platform

Business Wire

EMERYVILLE, Calif. -- April 18, 2013

Jamba Juice Company, a leading healthy, active lifestyle brand announced today
that fitness icon, actor and entrepreneur Jake Steinfeld will serve as
spokesperson for Jamba’s new and enhanced fresh juice platform. Mr. Steinfeld
is known globally for his popular “Body by Jake” brand, as well as his work to
promote youth fitness as the Chair of the California Governor’s Council on
Physical Fitness and Sports, and now as the Chairman of the National
Foundation for Governors Fitness Councils.

The company also announced the expansion of its Healthy Living Council with
the launch of the Jamba Healthy Living Fitness Council, for which Mr.
Steinfeld will serve as a spokesperson. Created in 2012, the Healthy Living
Council is comprised of a team of nationally known nutrition experts who
provide consumers with useful, practical information to help them live
healthier lifestyles. The new Fitness Council will serve a similar function
for consumers seeking information on physical fitness.

Mr. Steinfeld will host promotional events and other activities in support of
Jamba’s new and expanded fresh juice offerings, many of which will occur at
the recently remodeled Santa Monica store. The company will continue to use
that store as a learning lab for testing new concepts. Jamba plans to remodel
many more of its stores in the coming months to incorporate the expanded fresh
juice products.

“We are thrilled to have Jake join us in our mission to inspire and simplify
healthy living,” said Jamba chairman, president and CEO James D. White. “His
expertise and enthusiasm will enhance our already successful fresh juice
platform and I believe he is the perfect partner to lead our newly-formed
Healthy Living Fitness Council.”

Jamba’s fresh juice offerings include hand-crafted juice blends with six new,
fresh, whole ingredients: kale, beets, pineapple, lemon, ginger and apples.
The new fresh juice line will be introduced to up to 100 stores in 2013, with
more planned in the next year.

“I have long been a fan of Jamba Juice and am a regular Jamba consumer,” said
Mr. Steinfeld, “and I admire the work the company does in the community, with
kids, and in promoting healthy living. The new, fresh juices are fantastic,
and I am honored to partner with Jamba in their continuing efforts to provide
healthier food and beverage options.” Mr. Steinfeld will also join the long
list of celebrities, athletes and organizations who endorse Jamba’s Team Up
For a Healthy America program, the company’s campaign to address childhood
obesity.

About Jamba Juice Company

Founded in 1990, Jamba Juice Company (NASDAQ:JMBA) is a leading restaurant
retailer of better-for-you, specialty beverage and food offerings, which
include great tasting, whole fruit smoothies, fresh squeezed juices and juice
blends, hot coffee and teas, hot oatmeal, breakfast wraps, bistro sandwiches
and mini-wraps, California Flatbreads™, frozen yogurt, and a variety of baked
goods and snacks. Jamba-branded products for at-home enjoyment are also
available through select retailers across the nation and in Jamba outlets. As
of January 1, 2013, there were 809 store locations globally. Jamba is a proud
sponsor of “Team Up for a Healthy America” in the fight against childhood
obesity and encourages fans to join the Team Up community of celebrities,
athletes and other leaders committed to getting kids active and involved at
www.myhealthpledge.com. Fans of Jamba Juice can learn more about specific
offerings and promotions, and find a location near them by visiting the Jamba
Juice website at www.JambaJuice.com, becoming a Jamba insider at
www.JambaJuice.com/insider, liking our page on Facebook at
www.Facebook.com/JambaJuice, following us on Twitter at
www.Twitter.com/JambaJuice or by contacting Jamba’s Guest Services team at
1-866-4R-FRUIT (473-7848).

About Jake Steinfeld and Body By Jake

Jake Steinfeld is one of the fitness industry’s reigning icons. A street-smart
entrepreneur responsible for creating the personal fitness training industry,
Jake continues to develop successful products, businesses, and brands through
Body by Jake Global. He created FitTV the first 24 hour fitness network which
he later sold to NewsCorp and also created FitOrbit an affordable online
digital platform that connects users to real live personal trainers. He
partnered with Universal Music Group to launch the fitness music label called
Body by Jake Music featuring compilations and music tracks by some of today’s
hottest artists and in-demand producers, DJ’s, and mixers. He served as
Chairman of the California Governor’s Council on Physical Fitness and Sports
under Governor’s Schwarzenegger and Brown, with the mission of establishing
California as the nation’s first “Fitness State.” He is now the Chairman of
the National Foundation for Governors’ Fitness Councils. Jake is also the
founder of Major League Lacrosse (MLL), the nation’s first professional
outdoor lacrosse league, which is entering its 13^th season. A NY Times and
Wall Street Journal best-selling author, his recent publication is Take A Shot
the remarkable story of perseverance, friendship, and a really crazy adventure
about the formation of the MLL. With his “Don’t Quit!” attitude, Jake
continues to fight obesity utilizing practical user-friendly solutions for all
Americans. To learn more, visit www.bodybyjake.com

Contact:

For Jamba Juice Company
Mike Fuccillo, 510-596-0100, EX-7
Dir. Corporate Communications
mfuccillo@jambajuice.com