Toshiba Celebrates Earth Day New York 2013 with Inspirational
Family-Friendly Activities at Grand Central Terminal April 20th – 22nd
Virtual “Smart Ninja” Tour of High-Tech, Discussion of Strategies to Prepare
for the Next “Superstorm Sandy,” Student Sustainability Panel, Tech Expert
Mario Armstrong, Toshiba Tablet Giveaways and More
NEW YORK -- April 18, 2013
As the official consumer and digital electronics partner of Earth Day New York
2013, Toshiba America, Inc. brings visionary ideas for new technologies,
family-friendly inspirational activities and educational events to this annual
event. Toshiba’s involvement in Earth Day New York reflects a year-round
global commitment to expanding sustainability and protecting the environment.
Key to Toshiba’s commitment to the future is inspiring young people in
important STEM (science, technology, engineering and math) subjects. Toshiba’s
eco-friendly Earth Day activities and commitment to the planet will be on full
display at Grand Central Terminal – Vanderbilt Hall, April 20^th–22^nd.
Smarter Technologies for a More Eco-Friendly Society
Toshiba’s Earth Day New York activities will highlight many of the company’s
latest technologies that could someday help people live in closer harmony with
the Earth. The company’s roster of events will also include informative STEM
(science, technology, engineering, math) education panels, product giveaways
and a special showcase for the creativity and imagination of local tri-state
students, who will present their award-winning eco-related projects. Here is a
brief look at what Toshiba has planned for Earth Day New York 2013:
*JOIN THE FUTURE: Grand Central Terminal / Vanderbilt Hall (Saturday, April
20 to Monday, April 22). Guided by “Smart Ninjas,” visitors enjoy a fun,
eye-opening virtual tour of smarter technologies that will help create a
sustainable community. Also throughout Earth Day weekend, attendees can
play a specially created Toshiba ExploraVision “Eye Spy” game and have a
chance to win a Toshiba Excite™ tablet.
*RE-USING PAPER TO PRESERVE THE ENVIRONMENT: Toshiba will show off the
world’s first copier that reuses paper. The e-STUDIO306LP copier
incorporates erasable toner that allows the same sheet to be used multiple
times. This ground-breaking innovation can help preserve the world’s
precious forests and promote a better balance between nature and mankind.
*FORWARD THINKERS - Toshiba ExploraVision Student Panel (April 22 –11am):
As part of the long-running Toshiba/NSTA ExploraVision program, the
world’s largest student science competition, popular STEM advocate and
CNNtech contributor, Mario Armstrong will host a panel of this year’s
local student winners. Student teams will present their bright ideas and
inventions for sustainable technologies of the future.
*GET EXCITED ABOUT STEM - Mario Armstrong’s “DREAM, CREATE, GO!” (April 22
– 11:50 am):This motivational presentation is designed to inspire
students in STEM (science, technology, engineering and math) fields. It’s
a unique interactive event that will empower students, educators, and
parents alike in STEM.
*Mario will share stories and news about some of today’s most inspirational
STEM and sustainabilityrole models.
*Everyone will have a chance to win great prizes, including a Toshiba
Tablet, Toshiba LED light bulbs, and more.
*STRATEGIZING FOR SUPERSTORMS (April 22 – 1 pm). Mario and John McAhren
from Toshiba International Corp. will lead a special discussion and Q&A
session highlighting new ideas to safeguard our cities against future
natural disasters and extreme weather events. Toshiba’s Smart Community
will be a featured example of how we can help minimize the damage and
maintain the power grid, during the next potential Superstorm Sandy event.
*INNOVATIVE AND EFFICIENT TECHNOLOGY (April 22 – 1:30 pm): Robert Covington
from Toshiba America Business Solutions and Bill Monroe from Toshiba
America Information Systems will lead an informative demo of innovative
and energy efficient Toshiba technology, including the company’s new
e-STUDIO306LP copier, Portégé^® Z930 Ultrabook™, Satellite U925T
Ultrabook™ Convertible, and low power connected 47L6200U 3D LED HD TV.
For more information on Toshiba America, Inc. and Earth Day 2013 plans please
visit www.Facebook.com/ToshibaInnovation or follow the company at
@ToshibaInnovate on Twitter.
Toshiba is a world-leading diversified manufacturer, solutions provider and
marketer of advanced electronic and electrical products and systems. Toshiba
Group brings innovation and imagination to a wide range of businesses: digital
products, including LCD TVs, notebook PCs, retail solutions and MFPs;
electronic devices, including semiconductors, storage products and materials;
industrial and social infrastructure systems, including power generation
systems, smart community solutions, medical systems and escalators &
elevators; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than
550 consolidated companies, with 202,000 employees worldwide and annual sales
surpassing 6.1 trillion yen (US$74 billion). Visit Toshiba's web site at
About Earth Day New York
Earth Day New York is a low-overhead, broadly educational non-profit 501(c)(3)
organization that promotes environmental awareness and solutions through a
three-pronged program: 1) involving schools, teachers and students through the
Earth Day Education Program; 2) educating public and private policymakers
through conferences and publications; and, 3) involving the general public in
annual Earth Day events. More information on Earth Day New York can be found
DBA Public Relations
Katherine Higuera-McCoy, 212-388-1400
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