PANDORA Launches Charming New Earring Concept

                PANDORA Launches Charming New Earring Concept

PR Newswire

COLUMBIA, Md., April 18, 2013

COLUMBIA, Md., April 18, 2013 /PRNewswire/ --Women can now express their
personal style in a new way, as PANDORA introduces an innovative earring
concept that is sure to inspire creativity. Launching in May as part of the
spring collection, PANDORA's sterling silver earring barrels allow the wearer
to turn their sparkling pavé or delicate openwork bracelet charms into



The sterling silver barrels each hold a single unthreaded charm, which is then
hung from PANDORA's French wire posts or hoop earrings. Designed to ensure the
charm stays firmly in place, the barrels give the wearer even more ways to
create and combine hand-finished PANDORA pieces.

"The beauty of the PANDORA collection is that it allows each woman to wear her
jewelry in a way that expresses her individuality, personal style and
unforgettable moments," said Angel Ilagan, Vice President, Marketing, PANDORA
North America. "This newest product gives women another way to showcase pavé
or openwork charms as an earring in addition to wearing it on a bracelet or

The new earring barrels work beautifully in combination with PANDORA's entire
assortment of French wire posts, hoops or earring pendants that can be worn
interchangeably. The ability to create customizable earrings allows women to
easily switch from a streamlined classic style to a dressed up look with a
touch of color and sparkle, at a moment's notice.

In keeping with PANDORA's affordable luxury price point, the new sterling
silver earring barrels have a suggested retail of $20, with sterling silver
French wire posts or hoops starting at $10 or $30, respectively. To view the
entire PANDORA collection or locate an authorized PANDORA retailer, visit

For more than 30 years, PANDORA has been making its mark in the international
fine jewelry industry and is world-renowned for its high-quality, hand
finished designs made from genuine materials at affordable prices.The
collections inspire women to embrace their individuality with romantic and
feminine pieces that capture the unforgettable moments of life. The strength
of the PANDORA charm bracelet is the detailed design, the high quality and the
unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable
luxury collections include customizable charm bracelets, rings, earrings,
necklaces and watches made from sterling silver and 14K and 18K gold. Perfect
for any occasion, PANDORA jewelry is sold in over 70 countries on six
continents in over 10,300 locations, including approximately 900 PANDORA
branded concept stores. To view the PANDORA collection, build a personal piece
online or locate a jeweler, please For news and updates,
find us on Facebook or follow us on Twitter.

Headquartered in Copenhagen, Denmark, PANDORA employs over 6,000 people
worldwide, of whom more than 4,000 are located in Gemopolis, Thailand, where
the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ
OMX Copenhagen stock exchange in Denmark. In 2012, PANDORA's total revenue was
DKK 6.7 billion (approximately EUR 893 million). For more information about
PANDORA, please visit


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