Photo Release -- StyleCaster and UGG(R) Australia 'Get Lost' During Coachella
Hand-Selected Industry Insiders Hosted the 'StyleHaven,' a Headquarters Style
During the Festival
NEW YORK, April 18, 2013 (GLOBE NEWSWIRE) -- StyleCaster – the leading social
media company for fashion, beauty and lifestyle – teamed up with UGG
Australia, a division ofDeckers Outdoor Corporation(Nasdaq:DECK),to
successfully create the "Style Haven," a networking grounds for style industry
insiders at Coachella Music Festival Weekend One.
StyleHaven Ugg Correspondent
Images courtesy of Joy Jacobs
A photo accompanying this release is available at
Hundreds of CEOs, designers, bloggers and press attended the StyleHaven during
Coachella Weekend One. Amenities included Chef Danielle Saunders (Winner of
Chopped) preparing gourmet BBQ, DJ Chelsea Leyland and DJ Theory spinning
poolside, massages and a mimosa bar.
UGG Australia presented a series of highly engaging content on StyleCaster's
new Music Festival channel, featuring guest contributions from top industry
insiders. The following "Coachella Correspondents" reported day-to-day from
the Style Haven on their own sites and StyleCaster.com.
*Christine Cameron, MyStylePill
*Jace Lipstein, Grungy Gentleman
*Lindsey Calla, Saucy Glossie
*Sydney Summer, SydneyStyle
*William Yan, WilliamYan
*StyleCaster's Beauty Director Rachel Adler will also share beauty tips and
trends from Coachella on StyleCaster's Beauty High.
"StyleCaster is committed to providing all style enthusiasts with access and
insight to of-the-moment trends and environments," says David Goldberg,
President and co-founder of StyleCaster. "Coachella is an incredible resource
for style inspiration, and we couldn't think of a better partner than UGG
Australia, a brand that truly embodies approachable west coast style. We
teamed up with both UGG and our innovative team of 'Coachella Correspondents'
to further our mission of bringing Style to the People during one of the most
culturally relevant events of the year."
Coachella is the ideal platform to showcase the UGG Australia spring line for
men and women.Emulating music fest fashions, new styles feature fringe,
moccasin stitch details, striped canvas textiles, jute accents and rich, pop
Onsite with StyleCaster and the Coachella Correspondents, the brand produced
captivating content for fans on social platforms including Twitter, Instagram
and Vine to the hashtag #LetsGetLost.This year UGG exceeded 2 million fans on
Facebook, launched Pinterest and a blog entitled Plush Hour.
StyleCaster Media Group is the social media company that enables consumers to
discover and share their style, interact with premium brands, and make
educated buying decisions. Founded in 2009, StyleCaster is dedicated to
bringing Style to the People by empowering style enthusiasts and the brands
that want to reach them. Through its expansive portfolio of media platforms
–StyleCaster Community, StyleCaster News, Beauty High, The Vivant, The
Masthead and the newly acquiredDaily Makeover and Makeover Solutions
-StyleCaster reaches more than 5.5 million unique monthly visitors, and has
partnered with more than 60 top-tier advertising partners since launch. The
company is based inNew York City. For more information, please
visitStyleCaster's corporate page at StyleCasterMediaGroup.com.
UGG^® Australia has built a reputation on luxury and comfort by using only the
finest materials in the world, employing the highest standards of
craftsmanship and delivering new and innovative styles, well beyond the
original sheepskin boots. UGG Australia is a global premium lifestyle brand
that offers footwear, apparel, outerwear, accessories, small leather goods and
handbags. UGG Australia stores offer the ultimate brand experience with over
30 locations worldwide, including New York, Chicago, San Francisco, Los
Angeles, Miami, London, Tokyo, Shanghai, Beijing and Moscow. A complete list
of UGG Australia store locations can be found at UGGAustralia.com.
About Deckers Outdoor Corporation
Deckers Outdoor Corporation is a premiere lifestyle marketer that builds niche
brands into global market leaders by designing and making innovative,
functional and fashion-oriented footwear developed for both high performance
outdoor activities and everyday casual lifestyle use. UGG® Australia, Teva®,
Sanuk®, Tsubo®, Ahnu®, MOZO® and HOKA One on One® are registered trademarks of
Deckers Outdoor Corporation (Nasdaq:DECK). For more information, visit
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