SapientNitro’s Gaston Legorburu Named to Cannes Mobile Lions Jury
BOSTON -- April 18, 2013
SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that Gaston
Legorburu, worldwide chief creative officer, has been named a member of the
Cannes Mobile Lions Jury for the 60^th International Festival of Creativity.
Legorburu will join a prestigious panel of international judges to review and
award the best in global creative communications for the Cannes Lions Festival
from June 16-22, 2013.
The Mobile Lions reward the best creative work that lives on or is activated
by a mobile device, app or mobile web. The work is judged based on creativity,
execution (usability, user experience, craft and design), relevance to the
mobile platform and results (level of user engagement and any quantifiable
“This year’s Cannes International Festival of Creativity is focusing on
something very near to SapientNitro’s heart: the evolution of storytelling,”
said Legorburu. “It is our belief that the master storytellers of this
generation will be renowned for their ability to weave creativity, insight and
technology together in unique ways that engage consumers across an always-on
landscape. This is the approach that we bring to helping our clients keep
their brands in sync with their target customers, and this is the thinking
thatI’m proud to bring to my role with an elite group of mobile jurors.”
“Cannes Lions is about offering attendees – whether new to thefestivalor
longtime veterans – the ability to learn and truly be inspired by visionary
leaders in their respective industries,”said Philip Thomas, CEOof Cannes
Lions. “Gaston’s forward-thinking insights and creative approach in redefining
storytelling for the always-on world will provide a fresh perspective on the
most cutting-edge developments in the mobile space, and we look forward to
welcoming him and all jurors to Cannes in June.”
2013 Mobile Lions Jury:
*President: Rei Inamoto, CCO and vice president, AKQA
*Martin Lange, executive marketing director, digital strategy, Ogilvy &
*Gaston Legorburu, worldwide chief creative officer, SapientNitro
*Chris Miller, chief digital officer, Draftfcb Chicago
In addition, SapientNitro’s creative director, John McHale has been named to
the Young Cannes Lions Jury for the 60^th International Festival of
The International Festival of Creativity, also known as Cannes Lions, is the
world's leading celebration of creativity in communications. Founded in 1954,
the Festival takes place every June in Cannes, France. As the most prestigious
international annual advertising and communications awards, over 28,800
entries from all over the world are showcased and judged at the Festival.
Winning companies receive the highly coveted Lion trophy honouring the most
creative Film, Print, Outdoor, Interactive, Radio, Design, Promo & Activation,
Film Craft, Mobile, Branded Content & Entertainment and Integrated
advertising, as well as the best Media, Direct, PR, Titanium and Creative
Effectiveness ideas. The Festival is also the only truly global meeting place
for advertisers, advertising and communication professionals. Close to 9,500
delegates from 95 countries attend seven days of exhibitions, screenings, as
well as 57 high-profile seminars, 20 workshops and master classes presented by
renowned worldwide industry leaders. As the networking and learning
opportunity of the year, Cannes Lions is the must-attend event for anyone
involved in brand communication.
SapientNitro^SM, part of Sapient^® (NASDAQ: SAPE), is a new breed of agency
redefining storytelling for an always-on world. We’re changing the way our
clients engage today’s connected consumers by uniquely creating never-ending
stories across brand communications, digital engagement, and omni-channel
commerce. We call it Storyscaping, where art and imagination meet the power
and scale of systems thinking.
SapientNitro’s Idea Engineers represent a connected powerhouse of creative,
brand and technology expertise - one global team collaborating across
disciplines, perspectives and continents to create game-changing success for
our Global 1000 clients. We partner with industry-leading clients such as
Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone, in
more than 30 cities across The Americas, Europe and Asia-Pacific. For more
information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.
Sapient is a registered service mark of Sapient Corporation.
Stacy Simpson, +1 212-912-3013
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