MediaMation Announces Separate Arrangements with Major Motion Picture Studios to Program and Release Select Titles in X4D®

  MediaMation Announces Separate Arrangements with Major Motion Picture
  Studios to Program and Release Select Titles in X4D® Format

CinemaCon 2013

Business Wire

LAS VEGAS -- April 18, 2013

MediaMation is proud to announce that Sony Pictures International Releasing
and Warner Bros. Pictures International  have committed on a non-exclusive
basis to release certain of their respective titles in the X4D® format, in
each case subject to reaching terms with the exhibitor(s).

Earlier this year, MediaMation launched the X4D® Motion EFX format into the
cinema marketplace with a planned roll-out of multiple full auditorium 250+
seat installs for Cinemex, the 6^th largest cinema chain in the world, in
2013, featuring a slate of new release films programmed in X4D® format. More
cinema chains worldwide to be equipped with the X4D® technology are to be
announced shortly. MediaMation has relationships with all the major studios to
provide multiple titles in X4D® format, based on the request and the
negotiation between exhibitor and studio.

To date in 2013, the following titles have been released in the X4D® format.
More titles to be announced soon.


The X4D® technology offers a 4D cinematic experience that immerses moviegoers
into the film’s environment, utilizing a patent-pending air-driven pneumatic
system, with a combination of motion seating and effects including air and
water blasts, neck and leg ticklers, seat transducer, seat poppers, back
pokers and scent. Atmospheric effects include wind, rain, snow, strobing, fog,
and bubbles. MediaMation offers the cinema marketplace two versions of X4D®
Motion EFX seat technology, the 2DOF Cinema Seat (with limited effects and
motion) or 3DOF Attraction Seat series (with full effects and motion).

“After twenty years of serving the attraction industry, we are thrilled to be
able to bring this new and proven technology to the cinema marketplace.
Audiences the world over have validated 4D as a fun, exciting and interactive
form of immersive entertainment. Cinemagoers will love the opportunity to see
their favorite films in X4D,” remarks Alison Jamele, President, MediaMation.

Hi Res Images here

MediaMation, Inc. is aninteractive attraction technologies company anda
worldwide, leading supplier and fabricator of 4D/5D motion EFX theaters and
seats. For over twenty years the company has designed and implemented creative
solutions for theme parks, museums, science centers, aquariums, FEC’s, cinemas
and interactive rides, shows and exhibits, based on their award-winning
software and hardware products.


For MediaMation, Inc.
Tracy Balsz, 323.428.9075
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