Beck's Beer and Universal Music Group Distribution Invite Fans to Celebrate Record Store Day on April 20, 2013

 Beck's Beer and Universal Music Group Distribution Invite Fans to Celebrate
                      Record Store Day on April 20, 2013

Beck's Supporting Record Store Day at In-Store Events and gigs Nationwide;
Releasing Limited-Edition CD, Vinyl Samplers

PR Newswire

ST. LOUIS, April 18, 2013

ST. LOUIS, April 18, 2013 /PRNewswire/ -- Beck's Beer, the most popular German
beer brand in the world, in partnership with Universal Music Group
Distribution (UMGD), the award-winning distribution arm of Universal Music
Group, is inviting music and beer lovers out to the 6^th Annual Record Store
Day, taking place on Saturday, April 20, 2013. Beck's Beer will be present at
in-store events nationwide that celebrate the art of music and the vital
cultural role that record stores have played for generations.


Beck's Beer and UMGD will distribute more than 20,000 exclusive Record Store
Day CD samplers, as well as only 2,000 exclusive special-edition vinyl
recordings, featuring several unreleased tracks from a variety of Universal
Music Group artists.

"For music lovers, their local record store has always been a place where they
could go to engage – to sample, argue, laugh and listen – or to just get lost
in music for a few hours," said Tom Hilgeman, brand manager, Beck's Beer.
"Record stores are a treasure, one well worth celebrating. So we invite fans
of our beer and all music lovers to head to their local record store on
Saturday, April 20, to support these institutions and to celebrate the joy of

The limited-edition Record Store Day vinyl, created by INgrooves Fontana,
features 10 independent artists of unvarying brilliance. They include:

  oSide A:

       oKilling Joke – "Corporate Elect"
       oSenses Fail – "The Path"
       oEarly Graves – "Red Horse"
       oAmaranthe – "The Nexus"
       oStars in Stereo – "Every Last Thing"

  oSide B:

       oEncrust – "Predatory Skin"
       oMajor League – "Home Wrecker"
       oKate Nash – "OMYGOD!"
       oTurbogeist – "Mermaid's Revenge"
       oBrooke Waggoner – "Rumble"

According to Record Store Day founders, the day will feature "performances,
cook-outs, body painting, meet-and-greets with artists, parades, DJs spinning
records and on and on." Beck's plans to make a special appearance on Record
Store Day at stores in Pittsburgh, Pa., Las Vegas, Winston-Salem, N.C.,
Seattle, Los Angeles, Long Beach, Calif., Philadelphia and Miami.

"Record Store Day brings independently owned record stores, music artists and
countless fans together to celebrate the art of music," said Michael Kurtz,
founder, Record Store Day. "Metallica helped kick Record Store Day off in
2008, and every year the celebration has grown larger and more enthusiastic.
We're thrilled Beck's Beer is joining us."

Beck's Beer has independence in its DNA. Beck's has supported cultural icons
including Andy Warhol, Jeff Koons, Yoko Ono, M.I.A. and many others. It was
the first popular German beer to become truly global, the first beer to
embrace a green bottle and a steadfast supporter of artists and entrepreneurs
since its founding more than 140 years ago.

For more details, please visit or

About Beck's Beer
Beck's is the most popular German beer in the world and a champion of
independent thinking. Beck's has a track record of supporting cultural icons
such as Andy Warhol, Yoko Ono, Jeff Koons and more recently, M.I.A. from
London. All Beck's beers are brewed according to the German Purity Law of 1516
using only four natural ingredients. #BECKSBEER

About Universal Music Group
Universal Music Group is the global music leader, with wholly owned operations
in 60 territories. Its businesses also include Universal Music Publishing
Group, one of the industry's premier music publishing operations worldwide.

Universal Music Group's record labels include A&M/Octone, Angel, Astralwerks,
Blue Note Records, Caroline, Capitol Christian Music Group, Capitol Records,
Capitol Records Nashville, Decca, Def Jam Recordings, Deutsche Grammophon,
Disa, Emarcy, EMI Records, EMI Records Nashville, Fonovisa, Geffen Records,
Harvest, Interscope Records, Island Records, Machete Music, Manhattan, MCA
Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor
Records, Republic Records, Universal Music Latino, Verve Music Group and
Virgin Records, as well as a multitude of record labels owned or distributed
by its record company subsidiaries around the world.

The Universal Music Group owns the most extensive catalogue of music in the
industry, which includes the last 100 years of the world's most popular
artists and their recordings. UMG's catalogue is marketed through two distinct
divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic
Marketing (outside the U.S.). Universal Music Group also includes Global
Digital Business, its new media and technologies division and Bravado, its
merchandising company.

Universal Music Group is a fully owned subsidiary of Vivendi.

About Record Store Day
Record Store Day is managed by the Department of Record Stores and is
organized in partnership with the Alliance of Independent Media Stores (AIMS),
the Coalition of Independent Music Stores (CIMS) and celebrates the culture of
independent record stores by playing host to instore events/performances,
signings and special product releases on a global scale. Record Store Day
takes place annually on the third Saturday of April. #RSD13

For more information, please contact:
Jeff Grass                         Dave McNamee
Beck's Beer                        HL Group
(314) 765-3500                     (646) 274-3635

SOURCE Beck's Beer
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