Donations are critical to help British Columbia food banks fight hunger

Donations are critical to help British Columbia food banks fight hunger 
VANCOUVER, April 17, 2013 /CNW/ - (TSX: L) - While Spring means time of 
renewal for many, it also means dwindling resources at food banks. British 
Columbia food banks assist an average of 96,100 individuals each month, 29.5 
per cent of whom are children. Grocery shoppers are encouraged to help by 
donating food and/or funds to the Extra Helping™ Food Drive from April 
19(th) to May 9(th) hosted at their local Real Canadian Superstore(®), Your 
Independent Grocer(®), nofrills(®), Extra Foods(®), and Wholesale Club™ 
locations. 
"Hunger is a reality for far too many families and individuals in British 
Columbia" says Laura Lansink Executive Director, Food Banks BC. "The Extra 
Helping™ Food Drive is essential in helping local food banks replenish their 
stock and address the issue of hunger in our communities. And, one hundred per 
cent of the food raised in the community, stays with the local community food 
banks." 
According to Food Banks Canada, most needed non-perishable food items include: 
pasta products, rice, canned meat and fish, dry and canned soups and stews, 
canned fruit and vegetables, flour, hot/cold cereals, whole grain cereals, 
peanut butter, aseptic packaged or canned/powdered milk, fruit juices, pasta 
sauce, beans and legumes, infant formula and baby food. 
Food banks' most needed items are marked in select Loblaw banner stores with 
shelf tags featuring the Extra Helping™ logo, making it easy for customers 
to help locate them when shopping. 
Loblaw Companies Limited and its banner stores hope to raise $1.8 million and 
1.8 million pounds of food in 2013. 
"As Canada's largest grocery retailer, we're committed to helping fight hunger 
in communities across the country," says Peggy Hornell, senior director, 
Community Investment, Loblaw Companies Limited. "We encourage all of our 
customers to make any amount of cash donation or non-perishable food items 
they can, so together we can make a real difference in the lives of those in 
need." 
Loblaw grocery stores have a long history of supporting food banks in their 
local communities. In 2009, the Company rebranded its efforts under the Extra 
Helping™ Food Drive, a bi-annual, national campaign to reduce hunger. Since 
then Loblaw stores have raised more than $5.6 million and more than 6.3 
million pounds of food. In addition, through annual corporate donations, 
Loblaw has contributed $1.125 million to date to Food Banks Canada in support 
of their National Food Sharing Program. 
About Food Banks BC 
Food Banks BC is the provincial association of 92 member food banks across the 
province! Our vision is a hunger-free future, and we work hard to support 
and inspire each one of our member food banks so that they can in turn, 
achieve hunger-free communities all over BC. Every year through the 
National Food Sharing System (NFSS), we distribute more than one million 
pounds of food to community food banks. Plus, through our BC Sharing coupons 
program, food banks in our province are able to work directly with their local 
grocery stores to receive food donations, every time a shopper scans a BC 
Share coupon. Last year, our food banks helped close to 100,000 people 
throughout the province…. 30 per cent were children! 
About Loblaw Companies Limited 
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
134,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(®) points loyalty 
program. 
Loblaw Public Relations Department (905) 459-2500 orpr@loblaw.ca 
Laura Lansink Executive Director Food Banks BC 604.498.1798 
Laura@foodbanksbc.com 
SOURCE: Loblaw Companies Limited 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/April2013/17/c5951.html 
CO: Loblaw Companies Limited
ST: British Columbia
NI: RET FDR  
-0- Apr/17/2013 13:59 GMT
 
 
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