Donations are critical to help Alberta food banks fight hunger
CALGARY, April 17, 2013 /CNW/ - (TSX: L) - While Spring means time of renewal for many, it also means dwindling resources at food banks. According to Food Banks Canada, every month more than 50,000 Alberta residents - 44 per cent of them children - turn to a food bank for assistance. Grocery shoppers are encouraged to help by donating food and/or funds to the Extra Helping™ Food Drive from April 19(th) to May 9(th) hosted at their local Real Canadian Superstore(®), nofrills(®), Extra Foods(®), and Wholesale Club™ locations.
"Hunger is a constant reality for far too many families in Alberta," says Jessi Evanoff, coordinator at the Alberta Food Bank Network Association. "The Extra Helping™ Food Drive is essential in helping local food banks replenish their stock and address the issue of hunger in our communities. And, one hundred percent of the food raised in the community, stays with the local community food banks."
According to Food Banks Canada, most needed non-perishable food items include: pasta products, rice, canned meat and fish, dry and canned soups and stews, canned fruit and vegetables, flour, hot/cold cereals, whole grain cereals, peanut butter, aseptic packaged or canned/powdered milk, fruit juices, pasta sauce, beans and legumes, infant formula and baby food.
Food banks' most needed items are marked in select Loblaw banner stores with shelf tags featuring the Extra Helping™ logo, making it easy for customers to help locate them when shopping.
Loblaw Companies Limited and its banner stores hope to raise $1.8 million and 1.8 million pounds of food in 2013.
"As Canada's largest grocery retailer, we're committed to helping fight hunger in communities across the country," says Peggy Hornell, senior director, Community Investment, Loblaw Companies Limited. "We encourage all of our customers to make any amount of cash donation or non-perishable food items they can, so together we can make a real difference in the lives of those in need."
Loblaw grocery stores have a long history of supporting food banks in their local communities. In 2009, the Company rebranded its efforts under the Extra Helping™ Food Drive, a bi-annual, national campaign to reduce hunger. Since then Loblaw stores have raised more than $5.6 million and more than 6.3 million pounds of food. In addition, through annual corporate donations, Loblaw has contributed $1.125 million to date to Food Banks Canada in support of their National Food Sharing Program.
About the Alberta Food Bank Network Association
Alberta Food Banks, also known as the Alberta Food Bank Network Association [AFBNA], evaluates and researches programs to benefit Alberta food banks. These programs are initiated and supported to help our members in food and fundraising, and awareness efforts across Alberta.
Alberta Food Banks provides a wealth of resource material and acts as a communications pipeline for its members so that food banks can function efficiently and share ideas. We promote Alberta food banks on a provincial level.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice(®), no name(®) and Joe Fresh(®) brands. In addition, the Company makes available to consumers President's Choice Financial(®) services and offers the PC(®) points loyalty program.
Loblaw Public Relations Department (905) 459-2500 or firstname.lastname@example.org
Jessi Evanoff Coordinator Alberta Food Bank Network Association (780) 459-6893, email@example.com
SOURCE: Loblaw Companies Limited
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CO: Loblaw Companies Limited ST: Alberta NI: RET FDR
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