Mobile Streamed Music Revenues to Rise More Than 40% This Year to $1.7bn,
Juniper Research Finds
US Poised to Become Leading Market for Mobile Music Streaming as
Apple Launches iRadio
HAMPSHIRE, UNITED KINGDOM -- (Marketwired) -- 04/17/13 -- Global
revenues from mobile streamed music services are expected to rise by
more than 40% to $1.7bn, according to a new report from Juniper
Research. For the first time, these revenues will thereby overtake
those generated by full-track downloads to mobile devices.
Mobile Operator Music Bundles Boost Growth
The report observed that growth in premium service adoption was
increasingly being driven by operator partnerships with service
providers. In Europe, several operators have seen an uplift in spend
amongst the mobile users, notably TeliaSonera in Sweden, which
bundles Spotify with TV, mobile and fixed line services. Furthermore,
such services are also gaining traction in Germany, where O2 offers
simfy and T-Mobile has recently introduced Spotify.
However, the most significant growth has come in the US, which is
poised to overtake South Korea this year as the leading market for
mobile streamed music services.
iRadio set to challenge Pandora
Meanwhile, the report -- Mobile Music: Market Prospects 2013-2017 --
found that leading OTT (Over The Top) players were poised to
challenge players such as Pandora and Spotify for supremacy in the
streamed music space.
According to report author Dr Windsor Holden, "Historically,
companies such as Apple, Google and Amazon have primarily focused on
cloud music from a storage perspective; as a remote locker for
downloaded tracks. Apple's forthcoming iRadio service is likely to
bring significant pressure to bear on the existing players -- and
prompt competing offerings from the other major OTT companies."
However, the report cautioned that monetisation of streamed music
services was still being severely impacted by digital piracy: even in
markets which have imposed blocking orders on leading torrent sites,
the overall rate of torrent traffic has continued to increase.
The 'Mobile Music - Full Stream Ahead' whitepaper is available to
download from the Juniper website together with further details of
the full report and the attendant Interactive Forecast Excel, which
enables clients to interrogate the assumptions behind Juniper's
forecasts and create alternative future outputs.
Juniper Research provides research and analytical services to the
global hi-tech communications sector, providing consultancy, analyst
reports and industry commentary.
For further details please contact
T: +44(0)1256 830001
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