Hyundai's Focus On Consumer Lifestyle Led To Company's Assurance Connected Care

  Hyundai's Focus On Consumer Lifestyle Led To Company's Assurance Connected

- Product Planning Chief O'Brien Tells SAE World Congress Assurance Connected
Care Shows Company Responding To Consumer Preference Changes

- Hyundai's Blue Link Telematics Driven By Consumer Insights

PR Newswire

DETROIT, April 17, 2013

DETROIT, April 17, 2013 /PRNewswire/ -- U.S. consumers are increasingly
looking for cars designed and packaged to meet their overall lifestyle needs,
Mike O'Brien, vice president of corporate and product planning for Hyundai
Motor America, told attendees at the SAE 2013 World Congress in Detroit. His
remarks highlighted consumer insights driving the integration of new
technology into modern car design. O'Brien pointed to Hyundai Assurance
Connected Care – the new safety and security suite powered by Hyundai's Blue
Link telematics platform—as a proof point to illustrate the automaker's
response to changing customer preferences. 


Hyundai Assurance Connected Care is an example of an automotive innovation
developed with the broader consumer lifestyle needs in mind, O'Brien said. The
new program will provide free proactive safety and car care telematics
services for three years to every buyer of a new Hyundai vehicle equipped with
Blue Link. The technology and service includes automatic collision
notification, SOS emergency assistance, enhanced roadside assistance, monthly
vehicle diagnostics reports and maintenance alerts.

"Technology is important, but consumers aren't all that interested in the
specific telematics hardware or diagnostic software that make it work,"
O'Brien said. "They just want to know that their vehicle can help speed
assistance to them in the case of an emergency or alert them of maintenance
issues before they become major problems."

To meet this shifting consumer mentality, Hyundai already has changed its
product development process, O'Brien said. Instead of just asking car shoppers
what features they want, Hyundai is focused on understanding what inspires,
motivates and shapes the lives of consumers. It's looking for broader cultural
trends that affect people's lives and then determines how mobility fits into
their evolving world.

"With longer product development cycles in the automobile industry than most
other businesses, we have to anticipate what consumers will want years from
now," O'Brien said. "It's not just about doing more research; it's about doing
smarter research that listens to the consumer and delivers an automobile with
an overall package and design that meets their needs before they're even able
to precisely articulate what they want."

Connected Care is an extension the Hyundai Assurance program started in 2009
that's designed to meet consumer needs through an umbrella of services that
pledge exceptional customer service and owner satisfaction.

Since its launch in 2009, Hyundai Assurance has represented Hyundai's longtime
commitment to its customers. The current pillars of Assurance include
America's Best Warranty and 5 years/unlimited mileage of 24/7 Roadside
Assistance. Now with Assurance Connected Care, Assurance is made even
stronger, able to deliver additional confidence and peace of mind through a
suite of proactive, cloud-enabled safety and car care features powered by Blue
Link. For more details on Blue Link pricing and packaging, visit Hyundai Assurance Connected Care will provide
the following features on Blue Link-equipped vehicles for the first three
years for the original owner.


  oAutomatic Collision Notification (ACN) and Assistance: Provides immediate
    assistance when an accident occurs and an airbag is deployed. In this
    event, an ACN signal, containing customer and location information, will
    automatically be transmitted to the Blue Link response center. Upon
    receipt of the signal, a Blue Link response specialist will attempt to
    establish voice communications with the vehicle occupants while also
    connecting to emergency/9-1-1 services. The Blue Link response specialist
    will remain on the line with the customer until advised assistance has
  oSOS Emergency Assistance: Customers request emergency 9-1-1 assistance by
    pressing the dedicated SOS button in the vehicle. This action transmits
    vehicle information and location to specially-trained Blue Link response
    specialists, who will assist in coordinating the dispatch of appropriate
    emergency assistance to the customer. The Blue Link response specialist
    will remain on the line with the customer until advised assistance has
  oEnhanced Roadside Assistance: Enables customers to contact Roadside
    Assistance via a single in-vehicle button press. Vehicle information
    (including location) is automatically transmitted to a response center,
    enabling the specialist to dispatch assistance more quickly and
    efficiently for vehicle assistance.

       oVehicle Diagnostics with Monthly Vehicle Health Report: Provides a
         report of vehicle diagnostics and other important vehicle information
         in a monthly email report and web page update, starting 30 days after
         registering with the Blue Link service.
       oMaintenance Alert: Notifies customers in the vehicle as well as via
         website, email or SMS message that an upcoming service is due at
         various thresholds leading up to the service date. The service
         interval can be configured online through
       oAutomated Diagnostic Trouble Code Notification: Provides explanation
         and repair assistance using vehicle data and off-board diagnosis
         capabilities to better inform the customer of vehicle trouble alerts.
         A combination of in-vehicle display alerts and guided voice messages
         provides customers with additional instructions. Customers can
         connect to a live operator for further assistance including
         scheduling service or dispatching roadside assistance. The diagnostic
         data is also sent to the customer's preferred Hyundai dealer to
         assist with the repair process.
       oRecall Advisor: Provides pertinent recall information should a recall
         be initiated.
       oService Scheduling (Service Link): Allows the customer to
         conveniently schedule a service appointment with a dealer from in the
         vehicle using Blue Link or the Blue Link iOS or Android smart phone

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of
Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the
United States by Hyundai Motor America and are sold and serviced through more
than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are
covered by the Hyundai Assurance program, which includes the
5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's
10-year/100,000-mile powertrain limited warranty, and five years of
complimentary Roadside Assistance. On May 16, 2013, Hyundai Assurance will be
expanded to include Assurance Connected Care for all Blue Link equipped
vehicles. Assurance Connected Care provides Hyundai owners with proactive
safety and car care services made possible by the Hyundai Blue Link telematics
platform standard for three years. These services include Automatic Collision
Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly
Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit

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SOURCE Hyundai Motor America

Contact: Chris Hosford, (714) 965-3470,
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