MCX Selects Gemalto for Mobile Commerce Platform

  MCX Selects Gemalto for Mobile Commerce Platform

Business Wire

DALLAS & AMSTERDAM -- April 17, 2013

Regulatory News:

As it moves closer to bringing its much-anticipated versatile, secure and
widely accepted mobile commerce solution to the marketplace, Merchant Customer
Exchange (MCX) today announces the selection of Gemalto (Euronext NL0000400653
GTO), the world leader in digital security, to build its mobile wallet.

MCX selected Gemalto for its unmatched expertise in mobile financial services
and track record of being trusted by leading banks, governments, merchants and
mobile operators and their customers all over the world.

The initial MCX wallet, which will be primarily barcode and cloud-based, will
run on Gemalto’s Allynis Mobile Payment platform. MCX will also leverage
Gemalto’s mobile wallet software for a rich smartphone application as well as
development kits to enable retailers to embed the wallet functionality within
their own applications.

Once it is fully deployed, the wallet will be accepted at all MCX members, an
unparalleled, growing group of widely respected merchants that collectively
operate more than 75,000 stores and process more than $1 trillion in payments
annually. Consumers will have access to a personalized payment experience
integrated with merchant offers, promotions, loyalty and location-based
services, which they will be able to use at many of the large retailers at
which they regularly shop.

“Gemalto’s global experience and unparalleled expertise make it the ideal
partner to develop a mobile wallet worthy of the stature of merchants backing
MCX,” said MCX’s Dodd Roberts. “Our work with them over the past months leaves
little doubt that MCX will benefit from their considerable technical

“The caliber and scale of the merchant organizations behind MCX creates
opportunity to elevate mobile payments,” added Jack Jania, Senior Vice
President at Gemalto. “We are excited that MCX chose our technology to
implement and deliver their roadmap towards convenient and secure retail
payments on all smartphones.”

About MCX

Founded in 2012, Merchant Customer Exchange (MCX) seeks to lead the shift to
mobile payments by providing better shopping and paying experiences for
customers and merchants alike. Backed by leading merchants such as Dunkin’
Brands, Target Corp. and Shell Oil Products US, MCX’s owner-members include
leaders in the big-box, convenience, drug, fuel, grocery, quick- and
full-service dining, specialty-retail, and travel categories. These companies
collectively operate more than 75,000 stores, process more than $1 trillion in
payments annually, giving MCX scale and ubiquity unparalleled within the
mobile-payments industry. The company is based in Irving, Texas. For more
information, visit

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security
with 2012 annual revenues of €2.2 billion and more than 10,000 employees
operating out of 83 offices and 13 Research & Development centers, located in
43 countries.

We are at the heart of the rapidly evolving digital society. Billions of
people worldwide increasingly want the freedom to communicate, travel, shop,
bank, entertain and work – anytime, everywhere – in ways that are enjoyable
and safe. Gemalto delivers on their expanding needs for personal mobile
services, payment security, authenticated cloud access, identity and privacy
protection, eHealthcare and eGovernment efficiency, convenient ticketing and
dependable machine-to-machine (M2M) applications. We develop secure embedded
software and secure products which we design and personalize. Our platforms
and services manage these products, the confidential data they contain and the
trusted end-user services they make possible.

Our innovations enable our clients to offer trusted and convenient digital
services to billions of individuals. Gemalto thrives with the growing number
of people using its solutions to interact with the digital and wireless world.

For more information visit,,, or follow @gemalto on Twitter.


MCX Media Contact:
Olson PR
Jeremy Mullman, 312 377 4135
Gemalto Media Contacts:
Peggy Edoire, +33 4 42 36 45 40
Europe, Middle East & Africa
Pierre Lelievre, +65 6317 3730
Asia Pacific
Nicole Smith, +1 512 758 8921
North America
Ernesto Haikewitsch, +55 11 5105 9220
Latin America
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