Stipple Announces the First In-Image Commerce Solution
'Stipple Shopping' Drives Revenue Through Images by Enabling
Consumers to Explore, Compare and Buy Products Directly In-Image on
Social Media and Across the Web
SAN FRANCISCO, CA -- (Marketwired) -- 04/17/13 -- Stipple, the
leader in image-based advertising and e-commerce, today announced
Stipple Shopping and the ability to make informed purchases directly
from within images. Stipple Shopping allows comparison-shopping and
purchasing in-image, so shoppers don't have to open another browser
window to search for more information.
Stipple Shopping delivers a holistic experience by bringing in the
key components of online shopping directly in-image and in-stream on
Twitter, Facebook, and on leading publishers across the web. Namely,
the ability to explore multiple product views, colors, demo videos,
etc.; compare the product to similar and suggested products; and
purchase -- all from within an image.
"Images are hugely impactful to consumer behavior. For example,
articles with images are read almost 100% more than articles without,
presenting a massive and growing opportunity to leverage images to
sell relevant products and services to the $262B online retail
market," said Rey Flemings, co-founder and CEO, Stipple. "As images
continue their explosive growth, so will the audiences consuming
these images. Stipple is uniquely positioned to help brands advertise
in images that contain their products. Stipple is seeing engagement
rates averaging greater than 7%, dramatically higher than other forms
of online advertising."
Stipple's unique technology enables brands to share an array of
interactive content within relevant images; examples include
real-time pricing and product information, videos, photos and much
more. The interactive content can also be changed, such as by adding
a new video, which will then automatically update that information
everywhere the photo lives.
Brands will retain full custody of the payment process, as opposed to
having an intermediary, making shoppers feel more confident to
transact. Stipple Shopping enables brands to reach untapped image
audiences, and convert them to customers.
For more information on Stipple Shopping, please visit
Stipple is the global leader in image-based
advertising and e-commerce. More consumers see brand images on the
open web than on brand websites and through advertising combined.
Only Stipple accurately tags photos at enterprise scale and connects
images from third-party sites back to their original owners, enabling
real-time distribution of media and commerce through photos.
Publishing partners can also earn revenue through purchases made via
Stippled photos. Stipple's investors include Sands Capital, Kleiner
Perkins Caufield & Byers (KPCB), Floodgate, Relevance Capital, Justin
Timberlake, and other leading investors.
Press spacebar to pause and continue. Press esc to stop.