Henkel Launches Social Media Presence on Vehicle Lightweighting
'Lighten Up' blog and Twitter feed focuses on role of adhesives and surface
technologies in vehicle lightweighting
DETROIT, April 17, 2013
DETROIT, April 17, 2013 /PRNewswire/ -- Henkel Corporation's automotive group
today announced the launch of a social media presence centered on vehicle
'Lighten Up' features key information and resources regarding the essential
role adhesives and surface treatments play in enabling vehicle lightweighting,
including a blog available at www.henkelna.com/lightenup and a Twitter feed
"Light weight materials like aluminum and composites require different joining
and coating methods," said Chuck Evans, senior vice president and general
manager, Henkel Corporation's automotive group. "Adhesives are often the only
possible option in joining these materials together and new coating options
are essential in ensuring corrosion prevention of mixed materials."
Henkel's automotive technologies can account for more than 95 kilograms in
mass savings for every vehicle, the environmental equivalent of planting
approximately 19 trees.
Henkel technology Description Mass reduction
BONDERITE® pretreatment Surface technology that
process effectively coats mixed metal 37 kilograms
substrates throughout the vehicle
LOCTITE® adhesives for Replaces conventional joining
multi-material assemblies techniques, enabling low-energy 27.4 kilograms
surfaces to bond together
TEROSON® structural adhesives Increase stiffness of light 14.9 kilograms
for the passenger compartment weight materials
TEROSON® structural inserts Decreases mass of body side 12.5 kilograms
Visit Henkel booth #307 at the SAE World Congress in Detroit, Michigan April
16-18, 2013 for more information on how Henkel is lightening up.
Henkel operates worldwide with leading brands and technologies in three
Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876,
Henkel holds globally leading market positions both in the consumer and
industrial businesses with well-known brands such as Persil, Schwarzkopf and
Loctite. Henkel employs about 47,000 people and reported sales of $21.13
billion and adjusted operating profit of $2.98 billion in fiscal 2012.
Henkel's preferred shares are listed in the German stock index DAX.
SOURCE Henkel Corporation
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