Henkel Launches Social Media Presence on Vehicle Lightweighting 'Lighten Up' blog and Twitter feed focuses on role of adhesives and surface technologies in vehicle lightweighting PR Newswire DETROIT, April 17, 2013 DETROIT, April 17, 2013 /PRNewswire/ -- Henkel Corporation's automotive group today announced the launch of a social media presence centered on vehicle lightweighting. 'Lighten Up' features key information and resources regarding the essential role adhesives and surface treatments play in enabling vehicle lightweighting, including a blog available at www.henkelna.com/lightenup and a Twitter feed @HenkelAuto_NA. "Light weight materials like aluminum and composites require different joining and coating methods," said Chuck Evans, senior vice president and general manager, Henkel Corporation's automotive group. "Adhesives are often the only possible option in joining these materials together and new coating options are essential in ensuring corrosion prevention of mixed materials." Henkel's automotive technologies can account for more than 95 kilograms in mass savings for every vehicle, the environmental equivalent of planting approximately 19 trees. Henkel technology Description Mass reduction BONDERITE® pretreatment Surface technology that process effectively coats mixed metal 37 kilograms substrates throughout the vehicle LOCTITE® adhesives for Replaces conventional joining multi-material assemblies techniques, enabling low-energy 27.4 kilograms surfaces to bond together TEROSON® structural adhesives Increase stiffness of light 14.9 kilograms for the passenger compartment weight materials TEROSON® structural inserts Decreases mass of body side 12.5 kilograms assembly Visit Henkel booth #307 at the SAE World Congress in Detroit, Michigan April 16-18, 2013 for more information on how Henkel is lightening up. About Henkel Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Beauty Care and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 47,000 people and reported sales of $21.13 billion and adjusted operating profit of $2.98 billion in fiscal 2012. Henkel's preferred shares are listed in the German stock index DAX. www.henkel.com/automotive Contact Carrie Cioffi email@example.com Phone: 248-840-6879 SOURCE Henkel Corporation Website: http://www.henkel.com/automotive
Henkel Launches Social Media Presence on Vehicle Lightweighting
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