BevyUp Transforms E-Commerce into a Collaborative Shopping Experience

  BevyUp Transforms E-Commerce into a Collaborative Shopping Experience

    Allows Friends and Family to Browse and Buy Together Online; Provides
          Retailers Visibility into Sentiments that Drive Purchases

Business Wire

SEATTLE -- April 17, 2013

BevyUp, the company that makes online shopping a social experience, today
emerged from stealth mode and announced a cloud-delivered service that enables
retailers to add real-time and off-line collaborative shopping capabilities to
their online stores. The BevyUp service allows two or more people to shop
together by adding co-browsing, communication (Facebook,text and email
invites, text chat, video chat) and collaboration (sentiment tagging)
capabilities to any e-commerce site. It also provides actionable intelligence
on shoppers’ product sentiments and preferences to help retailers convert
sales and capture add-on and up-sell opportunities.

Click to Tweet: .@BevyUp makes #onlineshopping a collaborative, social
experience http://bit.ly/17l2NEP

In a recent blog post, Jason Goldberg, Founder and CEO of Fab, the world’s
fastest growing e-commerce site, wrote: “The third wave of e-commerce is all
about bringing emotional purchases online. Non-commodity products. More
thoughtful purchase decisions. I like to call this Emotional Commerce. This is
categories like furniture, home accessories, home textiles, fashion, art, and
jewelry.” BevyUp brings the collaborative social shopping experience typically
associated with brick-and-mortar stores to e-commerce. It is currently in use
by several leading retail websites including jewelry, wedding and travel
stores.

“Shoppers that want to browse and buy online with their friends and family are
currently resorting to tools that were not designed for shopping -- like
Pinterest, Facebook, Twitter, etc. -- to try to make multiparty purchasing
decisions,” said Mauricio Cuevas, CEO of BevyUp. “The BevyUp service provides
online marketers a unified platform that enables, captures and monetizes
social interactions on their sites. It also generates actionable business
intelligence on sentiments behind purchase decisions that would otherwise
remain locked up on social media sites and in email exchanges and phone
conversations.”

The BevyUp Service

Many online purchases involve more than one decision maker, including apparel,
travel, bridal, jewelry, real estate, and more. Often, buyers are in different
cities, states or even countries. BevyUp layers a collaborative social
experience on top of any e-commerce site by enabling two or more people to
shop online together.

In deployments, BevyUp has increased the four leading metrics for e-commerce
sales: time on site, page views, average order value and conversion rates. The
service unifies a complete set of collaborative shopping and communication
tools in one integrated platform to provide the following features and
benefits:

  *Co-browsing with follow, navigate and independent browsing capability
  *Text and video chat
  *Facebook, text and email invitations
  *Sentiment tagging (e.g. love it, don't like, good deal, too expensive,
    etc.)
  *Tag board that contains items with the sentiment tags that have been
    applied to them by visitors
  *"Shop with an expert" option to help convert more sales
  *Online and offline shared shopping sessions
  *Quick and transparent integration into any e-commerce site (one line HTML
    script tag per page)
  *Does not require website users to install any software or plug-ins on
    their devices
  *Captures shopper activity to provide website operators with visibility and
    actionable intelligence into sentiments and buying intentions that drive
    purchases

The BevyUp Team

The company’s management and technical team has deep experience in e-commerce,
collaboration and retail infrastructure technologies. Team members launched
the Microsoft Bing search engine in 28 markets around the world, developed
infrastructure technology for Expedia.com and the Microsoft Store, and built
video and VoIP technology for the Microsoft Lync unified communications
platform.

Pricing and Availability

The BevyUp service is available immediately. Pricing is session-based and
varies depending on traffic volumes and industry.

Resources

BevyUp video: http://www.bevyup.com/#WhatWeDo

BevyUp product information: http://www.bevyup.com/#OurPlatform

BevyUp management team: http://www.bevyup.com/#OurCompanyTeam

About BevyUp

BevyUp makes online shopping a social experience. The company enables
retailers to create a real-time collaborative shopping environment on their
websites to enable and monetize social interaction. BevyUp is proven to boost
the four leading metrics for e-commerce sales: time on site, page views,
average order value and conversion rates. Visit us on the web, on Facebook and
follow us on Twitter.

Contact:

Marc Gendron PR
Marc Gendron, 781-237-0341
marc@mgpr.net