The Hershey Company to Make Nutrition Information Simple

  The Hershey Company to Make Nutrition Information Simple

Business Wire

HERSHEY, Pa. -- April 17, 2013

The Hershey Company (NYSE:HSY) today announced plans to bring an enhanced food
labeling system to its U.S. product portfolio. Hershey will provide
front-of-pack nutrition information to make it simple and easy for consumers
to make choices about the role of confection in their lifestyle.

Hershey will begin to roll out front-of-pack nutrition information in the
second half of 2013 and will evolve its product packaging across its varied
pack types over the next several years. Hershey also will be updating its
website to provide consumer-friendly access to nutrition information.

Front-of-pack labeling is part of Hershey’s commitment to well-being—

  *a range of choices through a variety of portioned products,
  *outreach programs and events that offer tips and experiences to enjoy the
    goodness of a balanced lifestyle, and
  *simple nutrition information on products and additional information
    accessible through its corporate website.

The Hershey Company along with members of the Grocery Manufacturers
Association (GMA), Food Marketing Institute (FMI) and National Confectioners
Association (NCA) are voluntarily implementing front-of-pack labeling to share
nutrition information, like the Facts up Front program in the United States
and a complementary system in Mexico.

In addition to front-of-pack labeling, Hershey specifically:

  *Offers balanced recipes and tips to enjoy a lifestyle of well-being
    through Moderation Nation®, and supports family and school nutrition and
    activity programs through our membership in the Healthy Weight Commitment
  *Sponsors Hershey’s®  Track & Field Games, the largest youth activity
    program of its kind in North America, for the past thirty-six years.
  *Participates in the Children’s Food and Beverage Advertising Initiative
    (CFBAI), voluntarily committing not to advertise to children under 12
    years of age.
  *Focuses on product innovation to deliver great-tasting products that meet
    consumers’ lifestyle interests. Just last year, the company launched
    Simple Pleasures® chocolates with 30% less fat than the average of the
    leading milk chocolates.

Hershey continues to work to help consumers find balance through products and
programs that promote well-being. This commitment is rooted in the legacy of
founder, Milton S. Hershey, who devoted his life to improving the happiness
and welfare of others.

About The Hershey Company

The Hershey Company (NYSE: HSY) is the largest producer of quality chocolate
in North America and a global leader in chocolate and sugar confectionery.
Headquartered in Hershey, Pa., The Hershey Company has operations throughout
the world and approximately 14,000 employees. With revenues of more than $6.6
billion, Hershey offers confectionery products under more than 80 brand names,
including such iconic brands as Hershey's, Reese's, Hershey's Kisses,
Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and
Ice Breakers. The company is focused on growing its presence in key
international markets such as China, Mexico and Brazil while continuing to
build its competitive advantage in the United States and Canada.


The Hershey Company
Jeff Beckman, 717-534-8090
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