OBJE Begins Work on Scalable Business Model to Capture $9 Billion Mobile Gaming Market

  OBJE Begins Work on Scalable Business Model to Capture $9 Billion Mobile
  Gaming Market

Business Wire

SARASOTA, Fla. -- April 17, 2013

Obscene Interactive, the gaming subsidiary of OBJ Enterprises (OTCBB: OBJE),
is working on a new game-publishing and advertising platform designed to
inject a scalable business model into the $9 billion mobile gaming market.

“OBJE is a company focused on growth, and we’re constantly seeking ways to
expand revenues significantly without dramatically increasing our cost base,”
said OBJE CEO Paul Watson. “We believe that new online publishing and
advertising platform would be a key driver to increased profitability and huge
growth opportunities for our company.”

OBJE announced last month that it’s exploring potential partnerships with
indie game developers to build market share by publishing, distributing and
marketing hot new social and mobile titles. Now, the company is turning its
attention to the development of online tools to make it easier than ever
before for indie game-makers to get their creations into the marketplace and
maximize multiple revenue stream potential.

In fact, the company’s new scalable vision is already under construction:
Earlier this month, the company signed a letter of intent to help market and
developBluff Wars, a hysterical social game created by Texas-based indie
developersFangTooth Studios. OBJE also submitted Phantasmic—the first game
developed through its joint venture with Source Street—to the Apple (NASDAQ:
AAPL) App Store last week. An Android version of the app is set to follow.

Obscene Interactive is a division of OBJ Enterprises, Inc. that is working to
develop innovative gaming products for the Apple App Store and Google (NASDAQ:
GOOG) Play platforms alongside companies such as Glu Mobile Inc. (NASDAQ:
GLUU) and The9 Limited (NASDAQ: NCTY).

Follow OBJ Enterprise and Novalon Games developments atwww.novalongames.com.

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an
emerging global developer of social gaming applications. OBJE's cutting-edge
technology platform enables its titles to be accessible to a broad audience of
consumers all over the world, supporting multiple platforms for universal
appeal. Obscene Interactive is focused on delivering the best in social gaming
solutions to the mass market. For investment information and performance data,
please visitwww.ObsceneInteractive.com/investors.html.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
expressions. Such forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results, performance
or achievements of the Company to differ materially from those expressed or
implied by such forward-looking statements. In addition, description of
anyone's past success, either financial or strategic, is no guarantee of
future success. This news release speaks as of the date first set forth above
and the Company assumes no responsibility to update the information included
herein for events occurring after the date hereof.


OBJ Enterprises, Inc.
Paul Watson, 941-952-5825
President and CEO
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