Introducing EVOK from Cascades—the first polystyrene foam food tray made with recycled material. Now available in all Metro,

Introducing EVOK from Cascades—the first polystyrene foam food tray made 
with recycled material. Now available in all Metro, Metro Plus and Super C 
stores in Quebec 
KINGSEY FALLS, QC, April 17, 2013 /CNW Telbec/ - Cascades's new EVOK(™), the 
first polystyrene foam food tray in North America made with recycled material, 
can now be found on the grocery shelves of an important Canadian 
distributor. EVOK™ was created to package meat, poultry, fish, vegetables, 
and fresh fruit. Cascades is proud to offer this innovative new product and 
reaffirm its position as a leader in packaging that respects the environment. 
New, environmentally friendly packaging at METRO 
By reducing the use of virgin material and introducing recycled material—at 
a level of 25%—Cascades has lowered the carbon footprint of food packaging. 
Opting for EVOK(™) is a simple way to help protect the environment. 
METRO has adopted the initiative with lots of enthusiasm. "Rethinking 
packaging is one of our priorities in our Corporate Responsibility approach," 
says Mr. Serge Boulanger, METRO's Senior Vice-President, National Procurement 
and Corporate Brands. "We're very pleased to contribute to the best practices 
by becoming the first national brand to use EVOK(™) in all our stores in 
Replacing regular packaging with EVOK(™)—which contains recycled 
material—enables METRO to reduce Quebec's greenhouse gas emissions (GHG) by 
some 600 tons. That's roughly the equivalent produced by 200 compact cars. 
As well as being made with 25% recycled material, the new EVOK(™) packaging 
debunks a number of popular myths. "Polystyrene foam, which is 90% air, 
provides us with an undeniable environmental advantage," says Mr. Luc 
Langevin, President and Chief Operating Officer Cascades, Specialty Products 
Group. "By replacing a quarter of the virgin material we use with recycled 
material, Cascades can reduce greenhouse gas emissions by almost 20% compared 
to it's traditional packaging made with polystyrene foam." At Cascades, the 
innovation and development of specialized products that respect the 
environment is key. This is our daily goal and part of our corporate values. 
Evoking the value of recycled materials 
We named our new product EVOK(™) for a reason. To us, EVOK(™) stands for 
the renewal of materials. Like "evoke," the name means something we conjure up 
from the past—just like the recycled material and renewable energy that's 
used to produce our new packaging. 
For more information, visit 
A member of the Cascades Specialty Products Group, the Consumer Product 
Packaging sector conceives, manufactures and markets packaging products made 
of molded pulp and plastic and covers the food, hardware and consumer product 
industries. Its diversified portfolio also includes site furnishings and 
construction materials made from 100% recycled plastic. 
Founded in 1964, Cascades produces, converts and markets packaging and tissue 
products composed mainly of recycled fibres. Cascades employs close to 11,000 
employees who work in more than 100 production units located in North America 
and Europe. Cascades's management philosophy, its more than 45 years of 
experience in recycling, and its continued efforts in research and development 
are strengths that enable the company to create new products for customers. 
The Cascades shares trade on the Toronto Stock Exchange under the ticker 
symbol CAS. 
With annual sales of over $11 billion and more than 65,000 employees, METRO 
INC. is a leader in the food and pharmaceutical sectors in Québec and 
Ontario, where it operates a network of more than 600 food stores under 
several banners, including Metro, Metro Plus, Super C, and Food Basics, as 
well as over 250 drugstores under the Brunet, The Pharmacy, and Drug Basics 
Hugo D'Amours Vice-President, Communications and Public Affairs CASCADES 
INC. 404 Marie-Victorin BLVD, P.O. Box 30 Kingsey Falls, Québec Canada J0A 
1B0 T: 819-363-5164 
Marie-Claude Bacon Senior Director, Corporate Affairs Department METRO INC. 
11011 Maurice-Duplessis blvd. Montréal (Québec) H1C 1V6 514643-1086 
Image with caption: "EVOK(TM) (CNW Group/Cascades Inc.)". Image available at: 
Image with caption: "EVOK(TM) (CNW Group/Cascades Inc.)". Image available at: 
SOURCE: Cascades Inc. 
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ST: Quebec
-0- Apr/17/2013 19:07 GMT
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