Leadspace Doubles its Customer Base in Q1, Expands Leadership Ahead of New
Social Lead Targeting Software Helps B2B Marketers Accurately Discover and
Target Ideal Prospects to Boost Marketing ROI
MENLO PARK, Calif., April 17, 2013
MENLO PARK, Calif., April 17, 2013 /PRNewswire/ --B2B social lead targeting
pioneer Leadspace, Inc. today announced a first-quarter surge in new customers
and revenue as some of the most influential B2B marketers in the world have
harnessed the social lead targeting solution to discover new, precisely
targeted prospects to grow sales and marketing ROI.
The company doubled its customer base in Q1 2013 over the previous quarter as
major B2B brands like Marketo, Jive, Stylesight, Dito, Zerto and LevelEleven
have adopted Leadspace's unique social lead targeting solution to refine
customer acquisition and boost sales efficiency by up to 30 percent. Through a
proprietary combination of deep contextual data mining and real-time analysis
of structured and unstructured data gleaned from the social web, standard CRM
databases and more, the Leadspace solution enables marketers to precisely
target their ideal customer and optimize the time, effort and money spent to
convert the most valuable prospects.
"Leadspace adds a much deeper level of visibility to lead prospecting and
customer acquisition that helps get the most valuable prospects higher up the
funnel more quickly than any other approach," said Leadspace co-founder and VP
Products Amnon Mishor. "By analyzing contextual, unstructured data from the
web alongside conventional lead systems, Leadspace enables marketers and sales
teams to identify new, highly targeted customers and focus their efforts on
nurturing those who are most valuable."
Targeting the Ideal Buyer
At the heart of the Leadspace social lead targeting platform is the Ideal
Buyer profile, which Leadspace creates automatically by analyzing the online
presence of existing customers, going beyond generic search criteria like job
title, industry and other high-level indicators. Leadspace culls the social
web, as well as existing marketing databases, to identify individuals who
match the Ideal Buyer profile based on qualitative data like social network
postings, blogs, websites and other online activities, helping marketers fill
the top of the funnel with top-quality leads, and rank and enhance existing
"Leadspace is a fundamental and addictive tool that has helped foster
alignment between our sales and marketing teams, and most importantly, helped
us find the right prospects faster than ever," said Renee Gellatly at
Stylesight, an industry-leading content and technology solution for
professionals in the style, fashion and design sectors. "It saves hours of
manual search for our sales teams and we also use it to supplement our
top-level marketing funnel efforts to create awareness and deliver new
"We were searching for a solution that could quickly provide our Marketing and
Sales Team with the most current and accurate client information. Leadspace
does just that," said Meghan Donovan, Marketing Coordinator at Dito, the
Google Apps Experts. "As the Marketing Coordinator, it's refreshing to have a
reliable source for qualified prospects that I can share with my team."
Growing to Meet Demand
Fueled by rapid adoption and surging demand for its solution ahead of an
upcoming product update that will add a number of key capabilities designed
specifically for B2B marketers, Leadspace has expanded its executive team with
the addition of:
oBarak Pridor as Executive Chairman to spearhead the company's strategic
growth strategy. A seasoned media and technology executive, Pridor has
more than 20 years of experience in growing innovative early-stage
companies into market leaders. Prior to his role at Leadspace, Pridor was
EVP at Thomson Reuters and previously served as CEO of ClearForest,
acquired by Reuters in 2007.
oPat O'Brien, who brings 20+ years of revenue-generation expertise to the
role of VP of Field Operations. Prior to joining Leadspace, O'Brien held
business development, sales and sales management roles at Motive (acquired
by Alcatel-Lucent), Onaro (acquired by NetApp) and Comdisco (acquired by
Three new Advisory Board members have also joined the company to provide
strategic direction and insight: Ellen Levy, former head of strategy at
LinkedIn; David Lewis, CEO at DemandGen; and Kevin Akeroyd, SVP of Field
Operations at Badgeville.
The Spring Release of Leadspace will offer enhanced lead discovery and
analytics, including self-service lead list generation targeted to an Ideal
Buyer profile and online, interactive view of Ideal Buyer profiles.
To learn how Leadspace can help identify targeted prospects and get more from
existing leads, visit www.leadspace.com/schedule-demo to request a live demo.
Leadspace is the first solution to help sales and marketing teams find new
sales prospects and enrich and rank leads based not only on job titles, but
also on what they do, and how closely the prospects resemble the people they
have already successfully sold to. Founded in 2007 by experts in web mining
and semantic analysis, the company received funding from top-tier venture
capital firms, including Battery Ventures, JVP, and Vertex. Leadspace has
offices in the U.S. and in Israel. Learn more at http://www.leadspace.com.
SOURCE Leadspace, Inc.
Contact: Maya Pattison, SS|PR, (781) 894-1739, firstname.lastname@example.org
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