ASCC Looks to Apple, Social Media to Promote New Brands
MIRAMAR BEACH, Fla. -- April 17, 2013
The Aristocrat Group Corp. (OTCBB:ASCC) began work this week on a new social
media app for Apple (NASDAQ: AAPL) devices to connect cocktail fans and
mixologists and promote new spirits carried by the company’s brand management
division, Luxuria Brands.
According to ABI Research, the mobile app economy is expected to reach $25
billion this year. ASCC plans to harness that growth to spread the word about
its upcoming vodka lines, which are set to begin production this year. The
company envisions a free mobile application that will drive social circles of
vodka drinkers to bars and liquor stores that carry Luxuria Brands.
“Social networking apps are a fun and effective way to engage with our
customers and reward brand loyalty,” said ASCC CEO Robert Federowicz. “We’re
working on an app that will allow us to push unique, personalized offers and
promos to specific social networks of vodka afficianados and then measure the
success of each promotion. We want our retail partners to be able to create
events at specific times based on a given social circle or club's behavior.”
ASCC sees vodka, America’s best-selling spirit, as the key element to growing
its brand management division, Luxuria Brands. The success of the endeavor
will allow the company to compete in a highly profitable sector alongside
Limited Brands, Inc. (NYSE: LTD), Proctor & Gamble (NYSE: PG), New York &
Company, Inc. (NYSE: NWY) and Chico's FAS, Inc. (NYSE: CHS).
For more information on this initiative, please
About the Aristocrat Group Corp.
Through its brand management division, Aristocrat Brands, the Aristocrat Group
Corp. is on the path to becoming a provider of premier luxury goods, including
top-shelf distilled spirits. The company targeted the growing market for
quality domestic liquor in order to deliver maximum returns to our
TheAristocrat Group Corp.is also exploring smart growth initiatives to
position itself as the premier resource for women’s lifestyle products and
services, including motherhood resources. For more information, please
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This news release contains forward-looking information within the
meaning of Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended, including statements
that include the words "believes," "expects," "anticipate" or similar
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herein for events occurring after the date hereof.
The Aristocrat Group Corp.
Robert Federowicz, 850-269-6801
President and CEO
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