Philips AVENT Introduces NEW Comfort Breast Pump

               Philips AVENT Introduces NEW Comfort Breast Pump

Allows Moms to Comfortably Express Milk in an Upright Position

PR Newswire

STAMFORD, Conn., April 17, 2013

STAMFORD, Conn., April 17, 2013 /PRNewswire/ --Building on a strong history
of innovation, Philips AVENT, the brand most recommended by moms worldwide,
recently launched the NEW Comfort Breast Pump. Designed with mothers' needs in
mind, this pump allows women to express milk in an upright position, providing
more comfort while expressing.

(Photo: )

Philips AVENT continues to set the gold standard in the infant feeding space –
with the recent introduction of the Natural Bottle, and now the launch of the
Comfort Breast Pump, which includes the following key benefits:

  oShorter funnel eliminates the need to lean forward while pumping, which
    means more comfort for mom when expressing
  oComfort massage cushions to stimulate milk flow and prevent pooling
  oGentle stimulation mode and three pumping settings

According to global research, 23% of women stop breastfeeding within three
months because it becomes too painful to continue.* The innovative design of
the new Comfort Breast Pump, allows mothers to breastfeed longer, and combined
with the new Natural Bottle, allows women to easily combine breast and
bottle-feeding – providing babies with the best start in life.

"Our research has shown that infant feeding products work best when mom is
relaxed and comfortable," said Kristen LaQuatra Perhamus, Senior Marketing
Manager for Philips AVENT. "For this reason, we involve moms at the earliest
phase of the product development process, and the insights we collect from her
are translated into features and benefits in our new Comfort Breast Pump."

In addition to providing a more relaxing and comfortable breast-pumping
experience, the Comfort Breast Pump allows moms to express milk directly into
the accompanying Natural Bottle for immediate feeding or storing.

To celebrate this ground-breaking launch, Philips AVENT is partnering with Big
City Moms, a social network for moms, moms-to-be and families, as well as
reality TV's favorite mom, designer and author, Rosie Pope. To kick off the
partnership, Rosie Pope will be hosting a LIVE Twitter Party with Philips
AVENT on April 22 at 8:00 p.m. EST. Follow @AVENT_US or #AVENTparents to join
the conversation.

"I'm excited to be working with Philips AVENT on the launch of the new Comfort
Breast Pump," said Rosie Pope. "Like many new moms, comfort and ease-of-use
were two of the most critical factors I considered when I started
breastfeeding. It's clear that Philips AVENT kept moms' needs in mind when
designing this new breast pump. Being able to express milk while sitting
comfortably will be much-appreciated by new moms."

The new Philips AVENT Comfort Breast Pump is available in Double Electric,
Single Electric and Manual models.

Visit the Philips AVENT website at www.Philips.US/AVENT to learn more about
the entire product portfolio, check out the Philips AVENT Facebook page at, or follow @AVENT_US on Twitter.

^* Research conducted in 2010 by the Philips Centre for Health and Well-Being
was commissioned by Philips AVENT in seven countries across the globe.

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and
well-being company, focused on improving people's lives through meaningful
innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.
Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8
billion and employs approximately 118,000 employees with sales and services in
more than 100 countries. The company is a leader in cardiac care, acute care
and home healthcare, energy efficient lighting solutions and new lighting
applications, as well as male shaving and grooming and oral healthcare. News
from Philips is located at


Contact: Heather Jackson Salvatore, Philips Consumer Lifestyle, 203-351-5033,; Vicki Hwang, OneVoice, 212-805-8070,
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