Blueberry Muffin Oatmeal Adds Flavorful Twist to Breakfast Menu at Jack in the Box®

  Blueberry Muffin Oatmeal Adds Flavorful Twist to Breakfast Menu at Jack in
  the Box®

Business Wire

SAN DIEGO -- April 17, 2013

For generations, oatmeal has been about as interesting as watching grass grow
and paint dry. Put simply, oatmeal was boring. Well, leave it to Jack in the
Box® restaurants to change the hearty grain’s perception from dud to dynamite
by topping it with a dried blueberry blend and adding the flavor of a
breakfast pastry by mixing in a swirl of streusel. The new Blueberry Muffin
Oatmeal is available beginning today at all Jack in the Box restaurants.

“With so many flavorful breakfast options available, oatmeal’s appeal has
largely been its ability to keep a hearty appetite satiated,” said Iwona
Alter, Division Vice President of Menu Strategy. “While that reputation still
holds true, our new Blueberry Muffin Oatmeal is full of flavor, giving
breakfast lovers a very compelling reason to choose it for their morning

Jack in the Box offers one of the most varied breakfast menus in the
quick-serve industry, with products ranging from assorted breakfast sandwiches
and a breakfast platter featuring eggs and mini pancakes to biscuits,
croissants and breakfast burritos. Seemingly the only morning staple missing
was a hearty bowl of grains. With its full menu, including breakfast,
available all day every day, guests can enjoy the new Blueberry Muffin Oatmeal
for breakfast, lunch or dinner or as a late-night snack.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one of the
nation’s largest hamburger chains, with more than 2,200 restaurants in 21
states. Additionally, through a wholly owned subsidiary the company operates
and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more
than 600 restaurants in 44 states, the District of Columbia and Canada. For
more information on Jack in the Box and Qdoba, including franchising
opportunities, visit or Follow Jack in the
Box on Facebook and Twitter.


Jack in the Box Inc.
Brian Luscomb, (858) 571-2291
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