Alaska Airlines Creates Customer Innovation Department to Make Flying Easier

 Alaska Airlines Creates Customer Innovation Department to Make Flying Easier

PR Newswire

SEATTLE, April 17, 2013

SEATTLE, April 17, 2013 /PRNewswire/ -- Alaska Air Group has created a new
Customer Innovation Department to carry out its strategic goal of making the
traveler's experience from buying a ticket to the day of flight as simple and
efficient as possible. Curtis Kopf, an Alaska Airlines managing director who
oversees the carrier's website and other e-commerce activities, will lead the
new department as vice president of customer innovation.


"By bringing teams from around the company together in one department under
Curtis' leadership, customers on Alaska will benefit further from more options
to plan their travel and get through the airport quickly and easily," Alaska
Air Group President and CEO Brad Tilden said.

Through the efforts of Kopf and his team, Alaska Airlines has significantly
upgraded its online and mobile websites, and rolled out iPhone and Android
apps that enable travelers to buy a ticket, track their flight status and
obtain an electronic boarding pass, among other features. The most recent
improvement to the apps allows travelers to see their ranking on the first
class upgrade and standby lists.

"Alaska Airlines has a long history of innovation, including being the first
airline in the U.S. to sell a ticket and check in a customer online," Kopf
said. "The Customer Innovation Department will continue that tradition by
solving problems in new ways and, in the process, make Alaska the easiest
airline to fly for our customers."

Previously managing director of customer innovation and, Kopf
joined Alaska Airlines in November 2010 after leading communications efforts
and e-commerce programs at other companies for more than 20 years. His
experience included responsibility for 12 global websites and senior positions
in e-commerce site management and merchandising at Microsoft as well as
similar roles at Amazon. Kopf earned a bachelor's degree from Brown University
and a master's from Johns Hopkins University.

Alaska Airlines, a subsidiary of Alaska Air Group (NYSE: ALK), together with
its partner regional airlines, serves 95 cities through an expansive network
in Alaska, the Lower 48, Hawaii, Canada and Mexico. Alaska Airlines has ranked
"Highest in Customer Satisfaction Among Traditional Network Carriers" in the
J.D. Power and Associates North America Airline Satisfaction Study^SM for five
consecutive years from 2008 to 2012. For reservations, visit For more news and information, visit the Alaska Airlines
Newsroom at

SOURCE Alaska Air Group

Contact: Bobbie Egan, Alaska Airlines, +1-206-392-5101
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