Sustainable Brands Releases Program Details for SB’13 Conference in San
Diego CA, June 3-6, 2013
Presenting Sponsor BMW i joins BASF, Target, SAP, Coca-Cola, Sprint, Johnson &
Johnson plus over 2,000 for Purpose-Driven Brand Innovation Conference
Sustainable Brands '13
SAN FRANCISCO -- April 17, 2013
Sustainable Brands® recently announced program details and a list of confirmed
speakers for its largest community gathering in San Diego, CA on June 3-6,
2013. Presented by host sponsor BMW i, Sustainable Brands expects
record-breaking attendance this year that will draw over 2,000 businesses,
solutions and service providers, NGOs, academics, entrepreneurs and government
agencies to collaborate on enabling successful purpose-driven innovation.
Confirmed speakers from companies such as UPS, Starwood Hotels, Philips,
Microsoft, Target, PUMA, T.G.I. Friday’s, plus others will inspire interactive
discussions, facilitate breakout sessions, and lead plenary presentations
during each of the three main conference days.
The gathering begins on Monday, June 3 with half-day pre-conference workshop
sessions. Comprehensive sessions provide skill-building fundamentals and
foundational learning in sustainability strategy and execution. Sessions are
devoted to calculating the ROI of sustainability with Bob Willard, author of
The New Sustainability Advantage; integrating smart carbon offset strategies
that address unavoidable emissions with panel participants representing
CodeREDD, Verified Carbon Standard (VCS) and International Emissions Trading
Associations (IETA); the North American launch of G4 Reporting Guidelines with
GRI-certified trainers and sector leaders; and a research roundtable with the
latest consumer insights from BBMG, GlobeScan, MPG/Havas Media, Shelton Group
plus others. Additional workshop sessions can be found on the conference
Trends, market drivers, and brand innovations set the tone for morning plenary
sessions beginning June 4 and will include thought-provoking contributors such
*Bea Perez, Chief Sustainability Officer of The Coca-Cola Company on the
challenge of building shared value and how Coca-Cola is working to put
sustainability in the heart of the brand.
*Tom Szaky, CEO of TerraCycle on the many consumer faces of trash as
*John Havens, Founder of The H(app)athon Project, Contributing Writer at
Mashable on unleashing the personal data economy.
*Uwe Dreher, Head of Marketing at BMW i sharing perspectives on a
sustainable future without tradeoffs.
*Katie Bethell, Managing Director of US Campaigns, Change.org on the power
of positive, consumer-focused messages in the evolving dialogue between
brands and consumers.
*Natasha Davidson, Area Marketing Manager of Philips Lighting Africa on
energy infrastructure innovation for emerging markets, providing a sneak
peek into the grid-free future.
*Jonathan Wolfson, CEO of Solazyme on the beauty and versatility of algae.
Facilitated breakout sessions are scheduled for each afternoon in six
conversation tracks addressing forward-looking topics: Strategy & Metrics,
Employee Engagement & Organizational Change, Manufacturing & Supply Chain,
Product & Service Innovation, Consumer Insights & Behavior Change, and
Communications. Distinguished faculty leading these sessions includes:
*Hailey Broderick, Brand Manager, Global Sustainability Programs at PUMA on
translating technical effort and complex impacts into effective
*Ephi Banaynal, Director, Social & Environmental Accountability at
Microsoft along with Mary Lewis, Sourcing Manager at Sprint and Scott
Lercel, Director of Social Responsibility at Target on tackling
transparency and effective utilization of data collected through supply
chain scorecard programs.
*Andy Broderick, VP Community Investment at Vancity and Jonathan Atwood, VP
of Sustainable Living and Corporate Communications at Unilever share case
studies on tangible HR incentives facilitating corporate sustainability
*Kim Lopdrup, SVP Business Development at Darden Restaurants in
conversation with James Gibson, Head of Sponsorship at Air New Zealand on
adding brand value through innovative investments in ecosystem services
*Erol Odabasi, Director of Sustainability, Medical Device & Diagnostics,
Johnson & Johnson, along with Gwen Migita, VP of Sustainability &
Community Affairs, Caesars Entertainment, and Daniel Aronson, Leader,
Sustainability Transformation & Sustainability Strategy, Deloitte, on
conquering uncharted territory in demonstrating the ROI of corporate
*David Bennett, VP, Global Corporate Partnerships, National Geographic,
along with Todd Reeve, CEO, BEF and Christian McGuigan, Director, Social
Action Film Campaigns, Participant Media, on making consumption real
through sticky visualization of environmental impacts.
“This is our 7^th year gathering visionary and optimistic change makers from
across the globe who share a passion for purpose and a desire to contribute to
our flourishing future,” states KoAnn Skrzyniarz, Founder of Sustainable
Brands. “We are thrilled to have such a vast and diverse community of business
and brand leaders who are focused on the positive shifts in business and
society and willing to gather in person each year to provide examples of
purpose-driven brand innovation that is reinvigorating our global and local
An expanded Solutions Expo is also featured at SB’13. This best-in-class
selection of solutions used by the world’s leading brands to help them
maintain the business leadership in a changing world will showcase many of the
knowledge resources and tools needed to deliver more sustainable products and
services to market. Featured exhibitors include: BMW i showcasing its series
of electric cars and offering test drives of its ActiveE vehicle released just
last year, Ecologic Brands sharing their smartly designed line of fully
compostable containers, Covanta 4Recovery discussing waste-to-resource
solutions, plus cause-related organizations such as The Nature Conservancy, 1%
for the Planet, and Environmental Defense Fund.
Located at Paradise Point Resort in San Diego, CA, this premier gathering of
business leaders is presented by host sponsor BMW i, as well as supported by
many others including BASF, Saatchi & Saatchi S, Citizen Group, Target, and
other sponsoring companies. For further information on the conference program,
a complete list of confirmed speakers or sponsorship requests, please visit
the conference website at www.sustainablebrands13.com
About Sustainable Brands
Sustainable Brands® is the premier global community of brand innovators who
are shaping the future of commerce worldwide. Since 2006, our mission has been
to inspire, engage and equip today’s business and brand leaders to prosper for
the near and long term by leading the way to a better future. Digitally
published news articles and issues-focused conversation topics,
internationally known conferences and regional events, a robust e-learning
library, and peer-to-peer membership groups all facilitate community learning
and engagement throughout the year. Sustainable Brands is hosted by
Sustainable Brands Worldwide, a division of Sustainable Life Media
headquartered in San Francisco, CA.
Saatchi & Saatchi S
Katherine Arnett, 415-871-2005
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