BRAMPTON, ON, April 17, 2013 /CNW/ - (TSX: L) - While Spring means a time of
renewal for many, it also means dwindling resources at food banks. According
to Food Banks Canada, every month more than 400,000 Ontario residents - 40 per
cent of them children - turn to a food bank for assistance. Grocery shoppers
are encouraged to help by donating food and/or funds to the Extra Helping™
Food Drive from April 19(th) to May 9(th) hosted at their local Loblaws(®),
Fortinos(®), Zehrs Markets(®), Your Independent Grocer(®), valu-mart(®),
nofrills(®) and Real Canadian Superstore(® )locations.
"Hunger is a constant reality for far too many families in Ontario," says Bill
Laidlaw, executive director at the Ontario Association of Food Banks. "The
Extra Helping™ Food Drive is essential in helping local food banks replenish
their stock and address the issue of hunger in our communities. And, one
hundred percent of the food raised in the community, stays with the local
community food banks."
According to Food Banks Canada, most needed non-perishable food items include:
pasta products, rice, canned meat and fish, dry and canned soups and stews,
canned fruit and vegetables, flour, hot/cold cereals, whole grain cereals,
peanut butter, aseptic packaged or canned/powdered milk, fruit juices, pasta
sauce, beans and legumes, infant formula and baby food.
Food banks' most needed items are marked in select Loblaw banner stores with
shelf tags featuring the Extra Helping™ logo, making it easy for customers
to help locate them when shopping.
To make giving an even more rewarding experience, Atlantic Superstore®
locations will be offering customers who donate five dollars or more a coupon
book filled with great savings on some of your favourite President's
Choice(®) and no name(® )grocery store itemsKS.
Loblaw Companies Limited and its banner stores hope to raise $1.8 million and
1.8 million pounds of food in 2013.
"As Canada's largest grocery retailer, we're committed to helping fight hunger
in communities across the country," says Peggy Hornell, senior director,
Community Investment, Loblaw Companies Limited. "We encourage all of our
customers to make any amount of cash donation or non-perishable food items
they can, so together we can make a real difference in the lives of those in
Loblaw grocery stores have a long history of supporting food banks in their
local communities. In 2009, the Company rebranded its efforts under the Extra
Helping™ Food Drive, a bi-annual, national campaign to reduce hunger. Since
then Loblaw stores have raised more than $5.6 million and more than 6.3
million pounds of food. In addition, through annual corporate donations,
Loblaw has contributed $1.125 million to date to Food Banks Canada in support
of their National Food Sharing Program.
About Ontario Association of Food Banks
The Ontario Association of Food Banks is a network of 120 food banks and over
1,100 hunger-relief programs across the province. This includes breakfast
clubs, school meals programs, community kitchens, emergency shelters, seniors'
centres, and youth groups. Together we serve over 412,000 individuals
(including 160,000 children) living with chronic hunger every single month.
About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's
largest food retailer and a leading provider of drugstore, general merchandise
and financial products and services. Loblaw is one of the largest private
sector employers in Canada. With more than 1,000 corporate and franchised
stores from coast to coast, Loblaw and its franchisees employ more than
134,000 full-time and part-time employees. Through its portfolio of store
formats, Loblaw is committed to providing Canadians with a wide, growing and
successful range of products and services to meet the everyday household
demands of Canadian consumers. Loblaw is known for the quality, innovation and
value of its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(®), no name(®) and
Joe Fresh(®) brands. In addition, the Company makes available to consumers
President's Choice Financial(®) services and offers the PC(®) points loyalty
Loblaw Public Relations Department (905) 459-2500 firstname.lastname@example.org
Bill Laidlaw Executive Director Ontario Association of Food Banks
Amanda King Associate Manager, Communications Ontario Association of Food
Banks 416-656-4100 x2932,email@example.com
SOURCE: Loblaw Companies Limited
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