Donations are critical to help Ontario food banks fight hunger

BRAMPTON, ON, April 17, 2013 /CNW/ - (TSX: L) - While Spring means a time of 
renewal for many, it also means dwindling resources at food banks. According 
to Food Banks Canada, every month more than 400,000 Ontario residents - 40 per 
cent of them children - turn to a food bank for assistance. Grocery shoppers 
are encouraged to help by donating food and/or funds to the Extra Helping™ 
Food Drive from April 19(th) to May 9(th) hosted at their local Loblaws(®), 
Fortinos(®), Zehrs Markets(®), Your Independent Grocer(®), valu-mart(®), 
nofrills(®) and Real Canadian Superstore(® )locations. 
"Hunger is a constant reality for far too many families in Ontario," says Bill 
Laidlaw, executive director at the Ontario Association of Food Banks. "The 
Extra Helping™ Food Drive is essential in helping local food banks replenish 
their stock and address the issue of hunger in our communities. And, one 
hundred percent of the food raised in the community, stays with the local 
community food banks." 
According to Food Banks Canada, most needed non-perishable food items include: 
pasta products, rice, canned meat and fish, dry and canned soups and stews, 
canned fruit and vegetables, flour, hot/cold cereals, whole grain cereals, 
peanut butter, aseptic packaged or canned/powdered milk, fruit juices, pasta 
sauce, beans and legumes, infant formula and baby food. 
Food banks' most needed items are marked in select Loblaw banner stores with 
shelf tags featuring the Extra Helping™ logo, making it easy for customers 
to help locate them when shopping. 
To make giving an even more rewarding experience, Atlantic Superstore® 
locations will be offering customers who donate five dollars or more a coupon 
book filled with great savings on some of your favourite President's 
Choice(®) and no name(® )grocery store itemsKS. 
Loblaw Companies Limited and its banner stores hope to raise $1.8 million and 
1.8 million pounds of food in 2013. 
"As Canada's largest grocery retailer, we're committed to helping fight hunger 
in communities across the country," says Peggy Hornell, senior director, 
Community Investment, Loblaw Companies Limited. "We encourage all of our 
customers to make any amount of cash donation or non-perishable food items 
they can, so together we can make a real difference in the lives of those in 
need." 
Loblaw grocery stores have a long history of supporting food banks in their 
local communities. In 2009, the Company rebranded its efforts under the Extra 
Helping™ Food Drive, a bi-annual, national campaign to reduce hunger. Since 
then Loblaw stores have raised more than $5.6 million and more than 6.3 
million pounds of food. In addition, through annual corporate donations, 
Loblaw has contributed $1.125 million to date to Food Banks Canada in support 
of their National Food Sharing Program. 
About Ontario Association of Food Banks 
The Ontario Association of Food Banks is a network of 120 food banks and over 
1,100 hunger-relief programs across the province. This includes breakfast 
clubs, school meals programs, community kitchens, emergency shelters, seniors' 
centres, and youth groups. Together we serve over 412,000 individuals 
(including 160,000 children) living with chronic hunger every single month. 
About Loblaw Companies Limited 
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's 
largest food retailer and a leading provider of drugstore, general merchandise 
and financial products and services. Loblaw is one of the largest private 
sector employers in Canada. With more than 1,000 corporate and franchised 
stores from coast to coast, Loblaw and its franchisees employ more than 
134,000 full-time and part-time employees. Through its portfolio of store 
formats, Loblaw is committed to providing Canadians with a wide, growing and 
successful range of products and services to meet the everyday household 
demands of Canadian consumers. Loblaw is known for the quality, innovation and 
value of its food offering. It offers Canada's strongest control (private) 
label program, including the unique President's Choice(®), no name(®) and 
Joe Fresh(®) brands. In addition, the Company makes available to consumers 
President's Choice Financial(®) services and offers the PC(®) points loyalty 
program. 
Loblaw Public Relations Department (905) 459-2500 orpr@loblaw.ca  
Bill Laidlaw Executive Director Ontario Association of Food Banks 
416-656-4100,bill@oafb.ca 
Amanda King Associate Manager, Communications Ontario Association of Food 
Banks 416-656-4100 x2932,amanda@oafb.ca 
SOURCE: Loblaw Companies Limited 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/April2013/17/c5957.html 
CO: Loblaw Companies Limited
ST: Ontario
NI: RET FDR  
-0- Apr/17/2013 10:59 GMT
 
 
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