ITO EN (North America) Inc. Announces The Hiring Of Bob Cormier As General Manager - Warehouse Club Channel

  ITO EN (North America) Inc. Announces The Hiring Of Bob Cormier As General
                       Manager - Warehouse Club Channel

PR Newswire

NEW YORK, April 17, 2013

NEW YORK, April 17, 2013 /PRNewswire/ --ITO EN, the world's leading supplier
of loose leaf green tea and ready-to-drink beverages has announced the hiring
of Bob Cormier as General Manager-Warehouse Club Channel. With extensive
experience in national sales of consumer goods, Bob will oversee the warehouse
club channel based in Seattle, Washington, assuming his responsibilities on
April 15, 2013.

Prior to joining ITO EN, Bob worked at Solo Cup Company managing Costco's
Western and International Regions. Starting his career with Nestle, Bob later
worked at Sara Lee Coffee and Tea as the National Account Manager for Costco
and Target, Oberto Sausage Company as Director of Sales overseeing Costco, and
Harry's Fresh Food as National Account Manager. Bob brings not only sales and
broker management experience, but consumer product and package development.

"As our company expands our existing business in the warehouse club channel,
we are excited to welcome Bob to help us strategically reach our company
goals," says Jim Hoagland, executive vice president of sales & marketing.
"Bob's wealth of experience will be a contribution to our team."

With consumer demand for healthier beverages, ITO EN's portfolio of tea
beverages are gaining rapid distribution in the marketplace. A pioneer and
leader in the unsweetened tea market for over 10 years, ITO EN's award-winning
line of TEAS' TEA® is becoming popular with the health-conscious consumer for
its all-natural meticulously brewed teas and refreshingingly clean finish.
"What drew me to ITO EN, was the quality products that are on trend with the
consumer and the companies focus on customer satisfaction." says Bob Cormier.

According to the Tea Association of the USA, national tea purchases continue
to grow at least 10% a year for the last decade, with ready-to-drink showing
the largest market share with a growth of 50%.

About ITO EN(North America) INC.

ITO EN (North America) INC., a subsidiary of ITO EN, LTD., is the nation's
leading purveyor of green tea products and beverages. The company is an
innovator in the beverage industry, marketing award-winning Japanese tea lines
in the U.S., including: TEAS' TEA®, Traditional Japanese Tea (Oi Ocha -
Japan's 1 Selling Green Tea), and ITO EN Shots. Voted as "Best Tea" in New
York City's Zagat's Gourmet and Entertainment Guide for eight consecutive
years and hailed as "Model Tea" by Beverage World Magazine, ITO EN is
dedicated to creating an authentic green tea culture in the United States.
Committed to products that embody the company's five principles of
Natural,Safe, Healthy, Well-designed and Delicious, ITO EN is uniquely
positioned as a pioneer in the tea industry.

For more information, please visit Itoen.com or Teastea.com.

TEAS TEA® is an all natural ready-to-drink tea, named from the Japanese
expression Ocha no Naka No Ocha, simply meaning "The Tea of ALL Teas!" With
thoughtful sourcing and meticulous brewing methods, TEAS' TEAS'® proprietary
filtration method reduces sediment creating a clean finish. The company has
been a pioneer and leader in the unsweetened tea market for over 10 years, and
continues to expand its distribution in natural and mainstream markets.

SOURCE ITO EN

Website: http://www.itoen.com
Contact: Rona Tison, ITO EN (North America) INC., (707) 327-6413,
rtison@itoen.com