Sojern Releases Q1 Travel Trend Data Based on 400MM+ Traveler Intent Data
Data Reveals Top Five Most Visited and Searched For Destinations, Average
Duration of Stay, Travel Party Size and More
SAN FRANCISCO, April 17, 2013
SAN FRANCISCO, April 17, ^ 2013 /PRNewswire/ -- Sojern, the world's leading
data-driven traveler engagement platform, today released the top U.S. consumer
travel trends from the first quarter of the year, including most visited
destinations, most desired/searched for destinations, average duration of
stay, average size of travel party and more. The trends are based on the
rigorous analysis of more than 400 million traveler intent data points,
obtained through Sojern's exclusive partnerships with the world's most
renowned travel brands.
Today, travel-related transactions account for 1/3rd of all ecommerce revenue
(ComScore 2012), and most of the leading travel brands are leveraging Sojern's
technology to increase marketing acquisition performance on these
transactions, including American Airlines, American Express, Avis|Budget
Group, Choice, Delta, Hertz, Hilton, Hyatt, Starwood, United, and US Airways.
Sojern's robust traveler engagement platform is powered by billions of intent
data points, machine learning technology, and enhanced programmatic buying,
driving insights that are unavailable anywhere else. Sojern's technology
enables brands to deliver the right messages to the right travelers at the
right times, through display, video, email, social media (Facebook Exchange)
and mobile channels.
Through extensive analysis of traveler intent data from the first quarter of
this year, Sojern uncovered a number of insights around consumer travel
Q1 Travel Data Highlights:
Where Are People Going?
oNYC, Las Vegas, Los Angeles, San Francisco and Orlando were the top five
desired, or most searched destinations. Interestingly, these were not the
same top five destinations that consumers actually traveled to.
oNYC, Phoenix, Philadelphia, Atlanta and Washington D.C. were the most
popular travel destinations overall.
oNYC topped the list of most desired and traveled to destinations. In fact,
twice as many travelers visited NYC in Q1 2013 than the second most
visited city, Phoenix.
oThough only one Florida city, Orlando, cracked top five on the most
searched list in Q1 2013, Florida cities have consistently ranked among
the top five most searched and visited cities over the last year.
oFlorida was the most popular family travel destination in Q1 2013, with
Orlando and Ft. Lauderdale both among the top ten travel destinations for
groups of two or more.
Who Is Traveling and Why?
oMore males are traveling than females. 41.54% percent of travelers were
females in Q1 2013, while 58.46% were males.
oBusiness travel is on the steady rise. 43.2% of travel in Q1 2013 was for
fun (leisure), while a whopping 56.8% took place for business purposes (up
4% from the same time period last year).
oAtlanta topped the list of most popular business travel destinations,
followed closely by Philadelphia, Washington D.C., Seattle and
How Are They Traveling?
oAlmost 95% of travelers flew coach in Q1 2013, while just under 5% flew
first class. The most popular travel destinations for first class
travelers were Seattle, Los Angeles and Atlanta.
oMost consumers traveled alone or booked airline tickets separately
When Are They Booking?
oMost travelers book airline tickets more than 30 days in advance (23%). Of
those traveling 'last minute', most booked 3-7 days in advance (22%). Only
3% of travelers booked airline tickets the same day they flew.
How Long Are They Staying?
oThe first quarter of the year saw more short-length travel than usual.
Only 35.52% of travel in Q1 2013 was greater than five days, almost a 10%
drop from any quarter in 2012. This could be due to the overall increase
in business-related travel.
oMost travelers stayed at their destination for 3-5 days (38.81%), while
25.67% stayed only a day or two.
Headquartered in San Francisco with key offices in New York, Omaha and London,
Sojern is the world's leading data-driven traveler engagement platform that
delivers the most efficient marketing, distribution, monetization and insight
solutions at scale. Since 2007, the company has helped top travel brands like
American Airlines, American Express, Avis|Budget Group, Choice, Delta,
Enterprise, Hertz, Hilton, Hyatt, IHG, Las Vegas Tourism, Marriott, Microsoft,
Samsonite, Starwood, United, and US Airways more efficiently and meaningfully
engage with travelers to drive conversions, loyalty and monetization.
For more information, please visit www.sojern.com.
SOURCE Sojern Inc
Contact: Erin Lockhart, 1-408-334-5463, firstname.lastname@example.org
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