Be Covered Texas Campaign and Community Partners Working Together To Reach Uninsured Texans

  Be Covered Texas Campaign and Community Partners Working Together To Reach
                               Uninsured Texans

PR Newswire

RICHARDSON, Texas, April 17, 2013

RICHARDSON, Texas, April 17, 2013 /PRNewswire/ -- Today, the Be Covered Texas
campaign announced partnerships with 28 organizations, including community
groups, direct service agencies, advocacy groups and churches. These
organizations represent the campaign's first partners in the ongoing effort to
raise awareness among uninsured Texans about how the new health care law
impacts them and how they can take steps to access individual health
insurance. The enrollment period for uninsured Texans opens in October, with
health care plans beginning in January 2014.

New campaign partners include: Asian American Family Services, Asian American
Health Coalition, Bethel's Place, Dallas Bethlehem Center, Dallas NAACP,
Family Compass Group, Ferguson Road Initiative, Good Hope Missionary Baptist
Church, Houston NAACP, It's Time Texas, Jubilee Park and Community Center, Las
Comadres Para Las Americas, LULAC Greater Houston Council 4967, Marathon Kids,
Martin Luther King, Jr. Community Center, Martin Luther King, Jr. Family
Clinic Inc., OCA Greater Houston Chapter, SER Jobs for Progress, South Asian
Chamber of Commerce, St. Luke United Methodist, Texas NAACP, Texas Women's
Empowerment Foundation, The School Zone - West Dallas, Urban League of Greater
Dallas and North Central Texas, Vecinos Unidos, Inc., Vickery Meadow Youth
Development Foundation, VN Teamwork, and Windsor Village United Methodist

"We are proud to partner with these organizations because they share our
commitment to expanding access to health care coverage in Texas. We look
forward to working together to educate uninsured consumers about their
coverage choices," said Bert Marshall, president of Blue Cross and Blue Shield
of Texas. "These partnerships create a strong foundation for our outreach
effort, and we will continue to seek additional partners that can help us
reach and inform as many Texans as possible."

Through their partnership with the Be Covered Texas campaign, each
organization will have access to educational materials and guidance in both
English and Spanish. The Be Covered Texas campaign will work with the
organizations to distribute information and raise awareness at their existing
events, and will also host education and enrollment events as the enrollment
period approaches. Already, Be Covered Texas has participated in events with
It's Time Texas, Marathon Kids, and the Jubilee Park and Community Center, as
well as others.

The Be Covered Texas partner organizations serve a variety of communities and
constituencies but are unified in their desire to share information about the
upcoming health insurance marketplace and how individuals and families can
best navigate the changes ahead. Several organizations outlined their reasons
for joining the Be Covered Texas campaign below, and a full list can be found

  o"The Texas NAACP is excited to be part of the Be Covered Texas campaign.
    With the new marketplace opening in 2014, Texans have many options now
    available to them. With Be Covered Texas we can help educate our members
    about the various choices." - Carol Moore, Health Chair, Texas NAACP
  o"The 2011 US Census states Hispanics represent 37% of Texas' population
    and more than 58% of the state's uninsured. We hope that by partnering
    with Be Covered Texas, we can help educate our members about how they can
    qualify for assistance with health insurance in 2014." - Richard Reyes,
    President of LULAC Greater Houston Council 4967
  o"The West Dallas School Zone focuses on closing the education gap in
    urban, low-income communities. We see the Be Covered Texas education
    effort as a vehicle for us to help provide information to our communities
    about the health insurance options that will become available starting
    next year." - Esmeralda Ortiz, Director, The School Zone - West Dallas
  o"Marathon Kids and Be Covered Texas are a perfect match. Marathon Kids is
    committed to improving children's health by providing them with the
    motivation, tools and support in order to live happier, healthier
    lifestyles. Health insurance is a key element in ensuring that children
    receive necessary health care." - Christine Pollei, Executive Director,
    Marathon Kids (Statewide)
  o"We are dedicated to providing health education services to our members.
    With access to the Be Covered Texas campaign resources, we're able to
    educate our members about the changing face of health insurance and how
    they can qualify for health insurance under the new exchange." - Shane
    Chen, Chief Operating Officer, Asian American Health Coalition (Houston)
  o"St. Luke United Methodist Church is proud to partner with the Be Covered
    Texas campaign to provide educational information about the new health
    insurance marketplace to its members and community." - Dr. Henry Masters,
    Sr. Pastor, St. Luke United Methodist Church (Dallas)

Be Covered Texas has ongoing outreach efforts underway and will continue to
create partnerships with community and civic groups. Interested partners can
request more information at The campaign website will
also share information about insurance coverage, benefits plan options, and
important requirements of the new Federal health care law. As the deadline for
purchasing individual insurance approaches, the website will help guide Texans
through the enrollment process.

About Be Covered Texas
Be Covered Texas is a campaign focused on helping uninsured Texans understand
how the new health care law impacts them and what steps they need to take to
gain access to individual health insurance. The campaign will work with
community partners to provide user-friendly information and on-the-ground
guidance with the ultimate goal of helping Texans Be Covered. The campaign is
fully funded by Blue Cross and Blue Shield of Texas. To receive alerts from
the Be Covered Texas campaign text 33633 with the word JOINTX for English
updates or UNIRTX for Spanish updates.  | |

About Blue Cross and Blue Shield of Texas
Blue Cross and Blue Shield of Texas — the only statewide, customer-owned
health insurer in Texas — is the largest provider of health benefits in the
state, working with nearly 40,000 physicians and 400 hospitals to serve 4.8
million members in all 254 counties. Blue Cross and Blue Shield of Texas is a
Division of Health Care Service Corporation (which operates Blue Cross Blue
Shield plans in Texas, Illinois, Oklahoma and New Mexico), the country's
largest customer-owned health insurer and fourth largest health insurer
overall. Health Care Service Corporation is a Mutual Legal Reserve Company
and an Independent Licensee of the Blue Cross and Blue Shield Association. | | |

SOURCE Blue Cross and Blue Shield of Texas

Contact: English Media Contact: Elisabeth Rutledge, 214-613-0397,; Spanish Media Contact: Janet Dominguez,
312-226-7830 x235,
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