/C O R R E C T I O N -- Jose Cuervo Tradicional/
NEW YORK, April 17, 2013
In the news release, Jose Cuervo Tradicional Mural Project Announces Grand
Prize Winner, issued 17-Apr-2013 by Jose Cuervo Tradicional over PR Newswire,
we are advised by the company that the name in the subheadline should read
"Adriana Garcia" rather than "Adriana Gonzalez" as originally issued
inadvertently. The complete, corrected release follows:
Jose Cuervo Tradicional Mural Project Announces Grand Prize Winner
Adriana Garcia and Centro Cultural Aztlan each receive $15,000 Grant from
Leading Tequila Brand
NEW YORK, April 17, 2013 /PRNewswire/ --Chicana artist and San Antonio
resident, Adriana Garcia, today was named the winner of the Jose Cuervo
Tradicional Mural Project and its $15,000 grant. Jose Cuervo Tradicional –
Mexico's No. 1 super-premium tequila with the same recipe used in Cuervo's
original tequila in 1795 – will also award $15,000 to Centro Cultural Aztlan,
a local non-profit organization that promotes the arts and culture in San
(Photo: http://photos.prnewswire.com/prnh/20130417/FL93555 )
"The Jose Cuervo Tradicional Mural Project uncovered some of the most talented
Latino artists across the country," said Ami-Lynn Bakshi, Vice President
Marketing, Jose Cuervo. "Adriana's mural beautifully portrayed the importance
of Latino culture and heritage, and how it influences the face of the new
America, which was one of our main goals for the Jose Cuervo Tradicional Mural
Garcia's original acrylic-paint-on-canvas mural, titled "Todo Tiene Su
Efecto", "Everything has an Effect," used images of women to portray the
Latino heritage. Each image reflects the important role that ancestry has as a
foundation of traditions and how it contributes to contemporary culture. One
of the underlying structures of the piece is a tree that symbolizes the
history of human evolution and life's interconnectivity. To Garcia,
individuals become closer to their ancestors by passing on their ancestral
culture to build the next generation.
"My main goal, as I created my mural, was to celebrate the importance and
influence of our heritage," said Garcia. "More than a competition, the Jose
Cuervo Tradicional Mural Project gave me the opportunity to express and
celebrate my Latino culture and use my mural to benefit my community."
In addition to the $15,000 grant to Garcia, the Jose Cuervo Tradicional Mural
Project will also make a $15,000 donation to Centro Cultural Aztlan. Founded
in 1977, Centro Cultural Aztlan serves the local community of San Antonio with
multiple cultural programs that range from the visual and literary arts to
music and dance. The culturally focused non-profit organization caters to its
community with the ultimate goal of promoting and celebrating Latino arts and
"Centro Cultural Aztlan aligns with the vision of the Jose Cuervo Tradicional
Mural Project and also celebrates the rich and diverse Latino culture we bring
to our community," said Malena Gonzalez-Cid, Executive Director of Centro
Cultural Aztlan. "We are grateful for the donation Jose Cuervo Tradicional has
made to our organization."
Launched in August 2012, the Jose Cuervo Tradicional Mural Project invited
artists from coast to coast to paint an original mural inspired by their
Latino heritage. Representing New York, Southern and Northern California,
Florida, Illinois, Nevada, Washington, Georgia, Arizona, and Texas, the 10
murals were showcased on Jose Cuervo's Facebook page from January 15 through
February 28, 2013 where consumers 21 years of age and older voted for the
mural that best portrayed their Latino heritage.
The Jose Cuervo Tradicional Mural Project also worked with the National
Association of Latino Arts and Cultures (NALAC) to serve as a consultant for
the Jose Cuervo Tradicional Mural Project across each phase of the program to
engage artists, Latino communities and nonprofit organizations.
Jose Cuervo Tradicional reminds you to enjoy responsibly by drinking in
moderation and designating a driver or taking public transportation.
About Jose Cuervo
Jose Cuervo is the largest producer of tequila throughout Mexico and around
the world. The Jose Cuervo portfolio of tequilas includes Jose Cuervo Especial
Gold, the number one tequila worldwide, Jose Cuervo Especial Silver, Jose
Cuervo Tradicional 100% Agave Reposado and Silver, Jose Cuervo Platino, Jose
Cuervo Reserva de la Familia, Jose Cuervo Golden Margaritas, Authentic Jose
Cuervo Margaritas and Jose Cuervo Margarita Mix. For more information, visit
Jose Cuervo Tequilas are imported and marketed in the United States by Diageo
North America, a subsidiary of Diageo plc. Diageo (Dee-AH-Gee-O) is the
world's leading premium drinks business with an outstanding collection of
beverage alcohol brands across spirits, wines and beer categories. These
brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo,
Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling
Vineyards wines. Diageo is a global company, trading in more than 180
countries around the world. The company is listed on both the New York Stock
Exchange (DEO) and the London Stock Exchange (DGE). For more information about
Diageo, its people, brands and performance, visit us at http://www.diageo.com.
For our global resource that promotes responsible drinking through the sharing
of best practice tools, information and initiatives, visit DRINKiQ.com.
When enjoying this product, and all its products, Diageo reminds its adult
consumers to drink responsibly. As the world's largest spirits, wine and beer
company, Diageo is committed to social responsibility and the responsible
marketing of its brands. The Diageo Marketing Code is one of the most
stringent in the industry. Diageo is a founding member and major supporter of
The Century Council, a not-for-profit organization whose programs are designed
to combat drunk driving and underage drinking.
Celebrating life, every day, everywhere, responsibly.
SOURCE Jose Cuervo Tradicional
Contact: Daniel Pineyro, JeffreyGroup, +1 212-620-4100 Ext. 321,
firstname.lastname@example.org; or Jim Sias, Diageo, 646-223-2305,
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