Delta Point Continues to Strengthen Management Expertise with Promotion of Former AstraZeneca Leader Matt Murphy

  Delta Point Continues to Strengthen Management Expertise with Promotion of
                    Former AstraZeneca Leader Matt Murphy

PR Newswire

MALVERN, Pa., April 17, 2013

MALVERN, Pa., April 17, 2013 /PRNewswire/ --Delta Point's CEO and founder
Jerry Acuff is pleased to announce the promotion of Matt Murphy to Vice
President. As Acuff explains, "Our focus at Delta Point is to exceed our
customer's expectations—and Matt has done an exemplary job in doing just that
since he joined Delta Point in 2011 as an Executive Account Director. Matt has
demonstrated a keen ability to develop and maintain great client relationships
and develop significant new business as well. All of us benefit from Matt's
expertise, perspective and customer focus. Our clients recognize Matt as a
gifted consultant, leader and sales trainer."


Murphy brings to Delta Point a wealth of experience based on his 17-year
career with AstraZeneca, one of the world's leading pharmaceutical companies.
Murphy's ability to institute change and deliver results has been demonstrated
throughout his career, supported by the numerous awards he has earned with
each position in sales, sales leadership, and training. His keen insight about
developing selling excellence was developed early in his career. As the newly
promoted sales manager of a district that ranked in the bottom 10%, his
ability to motivate others and focus on customer excellence resulted in his
team's growth to the top 20%. As a training manager, Murphy was responsible
for setting a new standard of accountability for new product launches and
co-promotions with other organizations. Murphy was instrumental in shaping
regional brand strategy, aligning and optimizing resources to lead the
implementation of tactics designed to achieve sales objectives—obtaining
outstanding results exceeding both company and industry expectations. 

Since joining Delta Point, Murphy has worked with several clients but his
primary focus has been with one of the top five Pharma companies where he has
been instrumental in creating customized training modules and workshops to
address the needs of their different sales forces. Under Murphy's leadership,
his team has provided valuable training on targeted selling skills
development, guided successful product launches, and built a library of
printed and on-line resources to ensure that the teachings are kept alive and
made to stick. Delta Point is known throughout the industry for their emphasis
on reinforcing the learning—which serves to cement the desired behavior

About Delta Point, Inc.

Headquartered in Scottsdale, AZ with a regional office in Malvern, PA, Delta
Point, Inc. specializes in working with Pharma, Biotech, Medical Device and
other health companies by partnering with them to maximize brand sales
performance. Their focus is on improving outcomes by analyzing the needs of
their customers before developing customized recommendations that align
cross-functional departments: Sales, Marketing, and Sales Training. Delta
Point specializes in making those changes that help corporations deal with the
challenges they face whether it is launching a new product or revitalizing an
underperforming brand by working with Marketing, Sales Management, and Sales
Training as a partner in attaining business success.

They have gained recognition for creating impactful sales messaging, strategic
marketing plans, influential leadership development, and for the effectiveness
of their training programs, including a copyrighted process of building,
sustaining and growing substantive business relationships.

Their customer focus extends to their continual drive to develop products that
address their customers' unmet needs. They have developed specific tools and
resources designed to improve the effectiveness of the sales representatives
as well as the coaching and training competencies of the first line manager
and senior leadership development.

Jerry Acuff, CEO
Delta Point, Inc.

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SOURCE Delta Point, Inc.

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