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BrightRoll and Equinix Introduce Video Advertising Industry's Fastest Real-Time Bidding Solution


BrightRoll and Equinix Introduce Video Advertising Industry's Fastest Real-Time Bidding Solution

Partnership Sparks Dynamic Video Ad Ecosystem; New Low-Latency Offering Eliminates Time-Outs, Improves Campaign Performance and Boosts Ad Revenue

SAN FRANCISCO, CA and REDWOOD CITY, CA -- (Marketwired) -- 04/17/13 -- Equinix, Inc. (NASDAQ: EQIX), the global interconnection and data center company, and BrightRoll, the largest independent video advertising platform, today announced they are bringing to market VideoRTB+, an ultra-low-latency video advertising real-time bidding (RTB) solution, which is only available inside Equinix data centers. In addition, Equinix and BrightRoll will work together to promote and build Equinix's Ad-IX ecosystem, which connects ad exchanges with ad markets for efficient and timely delivery of digital advertising.

VideoRTB+ is the fastest RTB offering in the digital video advertising industry. Real-time bidders must analyze ad impression information from exchanges and submit bids within a fraction of a second. Reducing latency helps buyers by increasing their ability to successfully respond to more bid requests within the required time limit. The VideoRTB+ solution increases the ability of real-time bidders to successfully review, analyze and bid on video ad inventory, which translates into better performance for advertisers and increased revenue for companies in the video advertising ecosystem.

Highlights / Key Facts


 
--  According to Forrester, RTB is the fastest growing segment of the
    online video advertising market, forecasted to grow more than 70
    percent in 2013. Successful RTB buys require companies to receive,
    analyze and bid on individual ad impressions within 100 milliseconds.
    Latency, or the amount of time it takes for information to travel from
    the exchange to the bidder and back, frequently limits a buyer's
    ability to successfully bid on inventory.
    
    
--  VideoRTB+, the first-to-market, ultra-low-latency video solution from
    BrightRoll, available only at Equinix, significantly reduces latency
    by offering a direct connection between bidders and the BrightRoll
    Exchange (BRX). This enables BRX customers to access data faster and
    bid successfully on more video ad impressions.
    
    
--  BRX is the industry's largest, most trusted video ad marketplace
    bringing buyers and sellers together in real time. With billions of
    video ads served monthly across PCs, smartphones, tablets and
    connected TV devices, BRX enables advertisers to reach specific
    audiences efficiently and at scale while ensuring campaigns are
    executed across high-quality, brand-safe sites.
    
    
--  VideoRTB+ is available exclusively to buyers on BRX and only inside
    Equinix International Business Exchange(TM) (IBX(R)) data
    centers. The initial BrightRoll deployment is available in Equinix's
    Silicon Valley and Ashburn data centers, with plans for international
    expansion across Platform Equinix(TM).
    
    
--  Equinix continues to develop new ecosystems where the company is
    uniquely positioned to accelerate the performance of a growing digital
    supply chain. The Ad-IX ecosystem will enable efficiencies in the
    digital advertising market, which is evolving from traditional ad
    purchasing to include ad exchanges that help buyers match inventory to
    viewers in real-time. In addition to VideoRTB+, both Equinix and
    BrightRoll will promote and grow the Ad-IX ecosystem inside Equinix
    data centers.
    
    
--  The new ultra-low latency video solution will be highlighted at
    today's BrightRoll Video Summit in New York. Now in its third year,
    the event brings together more than 250 industry experts to discuss
    how the latest trends and technologies increase efficiencies in the
    digital video advertising industry.

Quotes


 
--  Christopher Amen-Kroeger, SVP engineering, BrightRoll:
     "BrightRoll is
    building the technology infrastructure to address the rapidly growing
    video ad economy, which includes a shift toward programmatic buying
    and RTB. Like the high-frequency financial trading markets, speed is
    an essential factor in successful programmatic buying. With the launch
    of VideoRTB+, we offer our customers the opportunity to boost their
    competitive edge with a direct connection to our platform inside
    Equinix data centers."
    
    
    
    
--  Chris Sharp, general manager, Cloud & Content, Equinix:
     "The
    video advertising market is primed for dramatic growth in the coming
    years, and Equinix's Ad-IX ecosystem helps key players in the
    real-time bidding industry locate their infrastructure in close
    proximity to achieve more effective bids on the right type of
    inventory. Together with BrightRoll, our goal is to optimize online ad
    transactions by centralizing this community in key data hubs around
    the world."

About BrightRoll BrightRoll is the largest independent video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world's largest brands including 90 percent of the top 50 US advertisers and 17 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. To learn more, visit www.brightroll.com.

About Equinix Equinix, Inc. (NASDAQ: EQIX), connects more than 4,000 companies directly to their customers and partners inside the world's most networked data centers. Today, businesses leverage the Equinix interconnection platform in 31 strategic markets across the Americas, EMEA and Asia-Pacific. www.equinix.com.

Forward Looking Statements This press release contains forward-looking statements that involve risks and uncertainties. Actual results may differ materially from expectations discussed in such forward-looking statements. Factors that might cause such differences include, but are not limited to, the challenges of acquiring, operating and constructing IBX centers and developing, deploying and delivering Equinix services; unanticipated costs or difficulties relating to the integration of companies we have acquired or will acquire into Equinix; a failure to receive significant revenue from customers in recently built out or acquired data centers; failure to complete any financing arrangements contemplated from time to time; competition from existing and new competitors; the ability to generate sufficient cash flow or otherwise obtain funds to repay new or outstanding indebtedness; the loss or decline in business from our key customers; and other risks described from time to time in Equinix's filings with the Securities and Exchange Commission. In particular, see Equinix's recent quarterly and annual reports filed with the Securities and Exchange Commission, copies of which are available upon request from Equinix. Equinix does not assume any obligation to update the forward-looking information contained in this press release.

Equinix and IBX are registered trademarks of Equinix, Inc.

International Business Exchange is a trademark of Equinix, Inc.

BrightRoll Media Contacts Maya Komadina +1 (415) 677-9222 x293 maya@brightroll.com

Equinix Media Contacts Melissa Neumann +1 (650) 598-6098 mneumann@equinix.com

GolinHarris for Equinix, Inc. Liam Rose +1 (415) 318-4380 lrose@golinharris.com

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