Acer and Paramount Pictures Unite to Promote Acer Mobile Products and New "Star Trek Into Darkness" Movie

Acer and Paramount Pictures Unite to Promote Acer Mobile Products and New "Star 
Trek Into Darkness" Movie 
Acer America Demonstrates How Its Progressive Mobile Products Enable
Consumers to Explore Beyond Limits by Linking to New Star Trek Film,
Releasing in Theaters May 17 
SAN JOSE, CA -- (Marketwired) -- 04/17/13 --  Acer America and
Paramount Pictures today announced a co-marketing partnership to
promote Acer's touch-optimized mobile product line and Paramount's
"Star Trek Into Darkness" film opening May 17, 2013. This highly
anticipated film is the sequel to J.J. Abrams' 2009 hit, which was
acclaimed by critics and created a new generation of enthusiastic
fans.  
"Acer aspires to help consumers explore beyond limits with products
that are progressive and futuristic, and 'Star Trek Into Darkness' is
the perfect embodiment of those brand values," said Hugues Gontier,
senior director of marketing, Acer America. "We were inspired to
embark on a major feature film campaign based on Star Trek's rich and
thoughtful storytelling, visual effects and exploration theme. 'Star
Trek Into Darkness' provides us with an outstanding platform to
communicate messages about Acer's touch-optimized mobile product
line, while also promoting the release of this highly anticipated
movie." 
Starting today, Acer and Paramount will unveil a massive co-marketing
campaign targeted at the United States, Canada, Mexico, Brazil,
Columbia and Peru. The campaign will incorporate broadcast and online
video, digital and print advertising, outdoor media, retail
merchandising, social marketing, web and promotions. Mass media
placements will begin today with more surprises related to this
exciting campaign to be revealed in the coming months.  
The campaign will cross-promote "Star Trek Into Darkness" along with
several of Acer's touch-optimized mobile products, including the
innovative award-winning Aspire S7 Ultrabook, lightweight Iconia W5
tablet with keyboard dock, mainstream Aspire V5 notebook with touch,
and a bold and innovative new notebook to be launched on May 3. 
"We see synergy between Acer's curious and progressive approach to
product design with the film's unparalleled exploration of new
possibilities and unknown worlds," said LeeAnne Stables, executive
vice president for worldwide marketing partnerships for Paramount
Pictures. "This fully integrated marketing campaign is an excellent
opportunity to build excitement for 'Star Trek Into Darkness' while
showcasing Acer's unique mobile products." 
"Star Trek Into Darkness" is written by Roberto Orci & Alex Kurtzman
& Damon Lindelof and directed by J.J. Abrams. Abrams is producing
with Bryan Burk through Bad Robot Productions, along with Lindelof,
Kurtzman and Orci. Jeffrey Chernov and Skydance Productions' David
Ellison, Dana Goldberg and Paul Schwake are the executive producers.  
About Acer 
 Established in 1976, Acer is an information and
communication technology company dedicated to the research, design,
marketing, sale and support of innovative products that enhance
people's lives. Acer's green supply chain delivers environmentally
friendly PCs, displays, projectors, servers, tablets and smartphones
-- tools our customers need to explore beyond limits and experience
more. Ranked No. 3 for notebooks globally (IDC 2012), Acer employs
8,000 people, and 2012 revenues reached US$14.7 billion. Please visit
www.acer.com for more information. 
About Paramount Pictures Corporation 
 Paramount Pictures Corporation
(PPC), a global producer and distributor of filmed entertainment, is
a unit of Viacom (NASDAQ: VIA) (NASDAQ: VIAB), a leading content
company with prominent and respected film, television and digital
entertainment brands. Paramount controls a collection of some of the
most powerful brands in filmed entertainment, including Paramount
Pictures, Paramount Animation, Paramount Vantage, Paramount Classics,
Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations
also include Paramount Famous Productions, Paramount Home Media
Distribution, Paramount Pictures International, Paramount Licensing
Inc., and Paramount Studio Group. 
Copyright 2013 Acer Inc. All rights reserved. Acer and the Acer logo
are registered trademarks of Acer Inc. Other trademarks, registered
trademarks, and/or service marks, indicated or otherwise, are the
property of their respective owners. 
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2286621 
Acer Incorporated
Lisa Emard
Tel: 949-471-7705
E-mail: lisa.emard@acer.com 
 
 
Press spacebar to pause and continue. Press esc to stop.