Viewing Of Free-On-Demand Television Content Increased Over 40 Percent
According To Rentrak's Newly Released "State of VOD" Trend Report
- New Report Reveals Extraordinary Growth in Video-on-Demand, Measurement From
Over 102 Million Televisions -
PORTLAND, Ore., April 17, 2013
PORTLAND, Ore., April 17, 2013 /PRNewswire/ --Rentrak (NASDAQ: RENT), which
measures TV and movies everywhere, today announced the release of the Rentrak
State of VOD Report 2012. The report, which includes four years of
video-on-demand (VOD) analysis from Rentrak's OnDemand Essentials service,
shows that the total time spent viewing free-on-demand television content
increased by over 40 percent compared to the previous year. Rapidly increasing
numbers also show that the total number of free-on-demand TV programs watched
went up 29 percent from the prior year.
When considering free-on-demand programs that were aired over just broadcast
networks, numbers grew more significantly, including a 60 percent increase in
total time spent viewing and a 47 percent jump in the total number of programs
watched since the previous year.
"There is no doubt that this kind of growth is reshaping budgets of cable
operators, content providers and advertisers," said Rentrak Corporate
President and President of the AMI Division Cathy Hetzel. "Our reporting gives
perspective on how many ad dollars could be left behind if on-demand content
is not considered by the planners of TV."
Other Insights from the Rentrak State of VOD Report 2012 include:
oHD Viewership: HD Video-On-Demand viewing grew by more than 60 percent.
oTotal TVs: 43 million televisions accessed VOD content each month which
was a five percent increase from the previous year and a 13 percent
increase from 2010.
For more information, or to purchase the Rentrak State of VOD Report 2012,
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
SOURCE Rentrak Corporation
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