Today is the Day... "Talk With Our Kids About Money Day"

Today is the Day... "Talk With Our Kids About Money Day" 
- Comprehensive financial literacy initiative officially launches in
- CFEE program, supported by BMO, provides resources for families and
teachers to help youth better understand money matters in their lives 
- BMO supports the initiative through branches across Canada 
TORONTO, ONTARIO -- (Marketwired) -- 04/17/13 -- The Canadian
Foundation for Economic Education (CFEE) today officially marked the
inaugural Talk With Our Kids About Money Day - a new program for
families, students and teachers that offers easy to use resources and
tools to help young Canadians learn more about money and personal
finances. The program is being supported by BMO Financial Group. 
"Our government and organizations like the Canadian Foundation for
Economic Education, are working to encourage greater financial
literacy, to better equip Canadians to make life's important
financial decisions," said The Honourable Ted Menzies, Minister of
State (Finance). 
The official launch of the School Program - which focuses on schools
in the greater metropolitan areas of Toronto and Montreal - includes
approximately 45,000 students and teachers who are participating in
financially-themed lesson plans in a wide range of subject areas. The
School Program will be rolled out across Canada over the next three
The Home Program is being rolled out nationally as well, providing
families with online access to ideas, multi-media tools and resources
to begin - or continue - money-related conversations with their kids.
The program content is organized by age range and focuses on
activities that are simple, fun, engaging and educational. In
addition, families who participate have a chance to win a $2,500
Registered Education Savings Plan (RESP) courtesy of BMO in the
"Let's Talk About Money" contest. 
"The overall goal is to encourage conversations with kids about
financial matters," said Gary Rabbior, President of CFEE. "We
congratulate the schools, students, teachers and families that have
taken this issue to heart by becoming the first in Canada to
participate in Talk With Our Kids About Money Day and look forward to
the growth of the program on a national scale."  
The BMO Financial Literacy Poll, released yesterday, revealed that
the vast majority of Canadians (99 per cent) agree it is important to
develop good financial habits early in life; 96 per cent believe that
schools need to do more to teach children and teenagers about
"Today marks a milestone for the improvement of financially literacy
in Canada and sends a strong signal that parents, schools and other
stakeholders recognize the importance of having frank and open
discussions that will help children in Canada become more confident
in their decisions about money," said L. Jacques Menard, Chairman of
BMO Nesbitt Burns and Vice-Chair of the Federal Task Force on
Financial Literacy. "BMO is proud to partner with CFEE and support
this program, as it aligns with our ongoing mission of Making Money
Make Sense and promoting financial literacy."  
The new program, offered by CFEE and supported by BMO, includes: 

--  Website with resources, ideas, activities, etc. for families and
--  Teachers' Guide for schools in the greater metropolitan areas of Toronto
    and Montreal registering to participate (plus additional resources,
    tools and supports on the website) expanding to other provinces
    beginning in 2014 

Families and teachers interested in participating can visit the
website at or visit a BMO Bank of
Montreal branch to learn more. 
About CFEE:  
CFEE is a federally chartered, non-profit, non-partisan organization,
founded in 1974, that works to improve economic and financial
literacy and enterprising capability. 
Media Contacts:
Matt Duffin, Toronto
(416) 867-3996 
Ron Monet, Montreal
(514) 877-8224 
Laurie Grant, Vancouver
(604) 665-7596 
Twitter: @BMOmedia
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