Famous Footwear Leads the Charge to Help Babies as National Sponsor of March for Babies

  Famous Footwear Leads the Charge to Help Babies as National Sponsor of March
  for Babies

 Leading Footwear Retailer Continues 12-year Partnership with March of Dimes;
                    Offers Exclusive Styles to Raise Money

Business Wire

ST. LOUIS -- April 17, 2013

Famous Footwear has announced its continued partnership with March of Dimes as
an official national sponsor of March for Babies in 2013. Famous Footwear will
support March of Dimes through various promotional efforts in over 1,100
stores nationwide and on famous.com. In addition, Famous Footwear will feature
exclusive shoe styles by the makers of Dr. Scholl’s Shoes, the official shoe
sponsor of March for Babies.

Shoe styles by the makers of Dr. Scholl's Shoes, the official shoe sponsor of
March for Babies, avai ...

Shoe styles by the makers of Dr. Scholl's Shoes, the official shoe sponsor of
March for Babies, available at Famous Footwear. (Photo: Business Wire)

Now through April 27, 2013, three exclusive styles of Dr. Scholl’s Shoes will
be available for purchase with $5 for every pair sold, up to $50,000, going to
March of Dimes. The exclusive styles range from $39.99 to $49.99 and include
the Isabella, Inferno 4 and Joliet in grey. Two additional styles of Dr.
Scholl’s Shoes, the Joliet in black and Jennie in grey will also be available
for purchase to benefit the cause. These styles were selected with comfort in
mind, making them the perfect shoes for supporters participating in local
March for Babies events across the country.

Famous Footwear will also support March of Dimes through in-store and online
customer donations. Famous Footwear Rewards members will earn 15 bonus points
for a donation of $2 or more. In addition, Famous Footwear will help build
awareness, raise money and garner participation among St. Louis-based
corporate employees through internal fundraising events and by joining the St.
Louis March for Babies walk.

“Famous Footwear is proud to be a longstanding partner with March of Dimes and
March for Babies, each year striving to create awareness and raise money for
this important cause,” said Will Smith, senior vice president of marketing for
Famous Footwear. “We want to make it easy for our associates and consumers to
get-in-step with the March for Babies cause. Through our sponsorship, we hope
to celebrate victories large and small with the families that benefit from
this amazing organization.”

Famous Footwear began its relationship with March of Dimes in 2001 and has
since become a top 10 corporate partner. Since partnering with March for
Babies in 2003, Famous Footwear and their customers have raised over $12
million, and in 2012, Famous Footwear raised over $1.3 million from in-store,
online and corporate campaigns.

To make a donation to March of Dimes, or to view the shoe styles supporting
the cause, visit any Famous Footwear store or www.Famous.com/marchofdimes
through April 27. Visit www.marchforbabies.org or any Famous Footwear store to
sign up for a local walk.

March for Babies is one of the leading events supporting March of Dimes and
hosts walking events throughout the country in the spring of each year. The
walking events raise money to support local community programs to help moms
have healthy, full-term pregnancies and fund research to find answers to the
medical problems that threaten babies. The walks have taken place since 1970
and have raised an incredible $2 billion to benefit all babies.

About Brown Shoe Company

Brown Shoe Company (NYSE: BWS)  is a $2.6 billion, global footwear company
whose shoes are worn by people of all ages, from all walks of life. Our
products are available virtually everywhere — in the more than 1,300 Famous
Footwear and Naturalizer retail stores we operate, in hundreds of major
department and specialty stores, on 14 distinct company-owned ecommerce sites,
and on many additional third-party retail websites. Through our broad range of
products, we serve three key market segments. Our Family brands — Famous
Footwear, Famous.com, and shoes.com — are one-stop-shopping destinations for
high quality, affordable styles for a family’s every occasion. Active people
who want comfort, style and performance can look to our Healthy Living brands
— Naturalizer, Dr. Scholl's Shoes, LifeStride, Avia and Ryka. Dr. Scholl’s®
and Dr. Scholl’s Shoes^TM are trademarks of MSD Consumer Care, Inc. and are
used license by Brown Shoe Company. Our Contemporary Fashion brands — Via
Spiga, Vera Wang, Vince, Sam Edelman, Franco Sarto, Carlos Santana and Fergie
Footwear — keep fashionistas in step with the latest trends. At Brown Shoe
Company, we inspire people to feel good and live better... feet first!

About March of Dimes

The March of Dimes is the leading nonprofit organization for pregnancy and
baby health. With chapters nationwide and through its premier event, March for
Babies, March of Dimes works to improve the health of babies by preventing
birth defects, premature birth and infant mortality. In 2013, the March of
Dimes celebrates its 75th anniversary and its ongoing work to help all babies
get a healthy start in life. About 4 million babies are born in the United
States each year, and the March of Dimes helps each and every one through
research, education, vaccines, and breakthroughs.

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Nuñez PR Group
Deanne Karen, 972-388-5515
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