Deutsche Telekom Announces New Multi-Platform Performance Optimization Solution

  Deutsche Telekom Announces New Multi-Platform Performance Optimization
  Solution

Business Wire

BONN, Germany -- April 17, 2013

Today, Deutsche Telekom’s Business Development and Innovation (BDI), part of
Deutsche Telekom’s International Wholesale Business Unit, announced a new CDN
and cloud delivery optimization solution comprising two services called
"NetAnalyze" and "NetOptimize." These services enable the evaluation,
development, and automation of multi-vendor hosting and delivery solutions
(and hybrids of each).

This solution is a breakaway from the convention commonly held in
telecommunications, in which services are often specified as being provided
via a single platform for hosting or delivery. It has been designed with
today’s enterprise users and consumers and their expectations for high-quality
performance whenever and wherever they want it in mind.

Even though it is a two-part solution, each module can be implemented
independently. NetAnalyze works by providing an examination of how the end
user experience (whether accessed via mobile or traditional mechanisms) is
delivered at any particular moment across a multitude of platforms. This is
accomplished by aggregating around 1 billion measurements generated by users
located in more than 34,000 networks around the globe. NetOptimize works by
selecting the optimal delivery mechanism for the end user in real time based
on both the performance information collected in NetAnalyze, and the business
criteria of the content owner. The new service duo was developed in
partnership with Cedexis, a global expert in multi-cloud engineering.

Cedexis co-founder Julien Coulon emphasizes that "the services developed by DT
and Cedexis enable enterprises to have real-time visibility into the online
experience of their end users and to be able to ask the 'what if' question of
using alternative platforms to influence that experience. In addition to the
NetAnalyze service, DT and Cedexis are creating an environment for customers
to move from the 'theory' to the actual practice of using a multi-platform
approach through the use of NetOptimize."

Karim El-Khazen, Vice President Business Development and Innovation, explains
as follows: "Our goal is to enable our customers to provide a consistent,
superior user experience in today’s complex Internet landscape – with an ever
increasing amount of online content, growing numbers of devices, and a
multitude of global networks."

About Deutsche Telekom

Deutsche Telekom is one of the world’s leading integrated telecommunications
companies with more than 132 million mobile customers, over 32 million
fixed-network lines and 17 million broadband lines (as of December 31, 2012).
The Group provides fixed-network, mobile communications, Internet and IPTV
products and services for consumers, and ICT solutions for business and
corporate customers. Deutsche Telekom is present in some 50 countries and has
230,000 employees worldwide. The Group generated revenue of EUR 58.2 billion
in the 2012 financial year – over half of it outside Germany (as of December
31, 2012).

About Business Development and Innovation (BDI)

Business Development and Innovation, (BDI), an integral part of Deutsche
Telekom International Wholesale Business Unit, seeks and develops innovative
services that enable cloud delivery models to enterprises, carriers, content
service providers, and over-the-top (OTT) players. The end-to-end solutions of
BDI, also developed through partnering with best-in-in class technology
players, span the complete digital delivery value chain. BDI’s focus areas are
content monetization, cloud enabling, big data, and security.

For more information about Deutsche Telekom’s BDI offerings, please visit
www.telekom.net/bdi

About Cedexis

Cedexis optimizes web performance across data centers, content delivery
networks and clouds for companies that want to reach new global markets. With
Cedexis, companies can comparatively assess worldwide cloud performance and
availability for informed vendor selection and making cost-and-performance
tradeoffs. Cedexis also provides adaptive automation for dynamically
optimizing traffic across multi-providers to dynamically match the
best-performing clouds with local demand. Since revenue conversions and brand
experience are directly tied to online performance, media, retail and consumer
branded companies rely on Cedexis to ensure 100% availability, fast page
loads, downloads and transactions to drive traffic and revenue at lower cost
and risk.

More infos: www.cedexis.com

Contact:

Deutsche Telekom AG
International Wholesale Business Unit
Lisa Elisabeth Krenz
Tel.: +49 (0) 228 936 19588
E-mail: e.krenz@telekom.de
or
Cedexis:
Nicolas Guillaume
Head of Communication & Public Affairs EMEA
Tel : +33 (0)1 79 755 253
E-mail : nicolas@cedexis.com